Nobody downloaded yet

Customer Relationship Management - Essay Example

Comments (0) Cite this document
Running Head: Customer Relationship Management Customer Relationship Management Name: College: Tutor: Date: Categorizing Customer Needs Every organization in the world needs to have a systematic approach of capturing the voice of the customer and translating the needs of the customer to product features…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
Customer Relationship Management
Read TextPreview

Extract of sample
"Customer Relationship Management"

Download file to see previous pages Recent research on categorization has led to scholars questioning the assumption and trying to test the impacts of two variables which are moderating on the customer needs categorization (Hamilton, 2005). Categorizing Customer Needs in Computer Software Sales Selling computer software is a business to business (B2B) activity. Hence, there is a need of categorizing customer needs for this activity. There is a method provided that helps the organization in the identification and categorization of the customer’s visits or contacts with the customer service center. This means that the organization has been provided with a method of identifying the customer’s problem or goal. The organization has also been using this method to categorize the customer needs into set that are centered on behavior. Hence, the organizations has integrated customer categorization and goal thereby initiating a foundation for optimizing the direction of the customer’s request through an appropriate center. This method helps the organization in the collection of information that is related to the customer’s behavior. The organization then uses the information in the determination of the optimum manner that customer’s needs can be handled (Gupta, 2001). ...
One the customers have been consulted, the organization then interprets the customers’ needs correctly in specs and design. Hence, the organization then provides operational definitions of output (Fader, 2010). Best Measures for Actual and Potential Value for the Customer Base Customer base refers to the grouping of the customers or consumers that an organization servers. The customer base is mainly composed of repeat customers with high ration of purchase over a given period. The best measure for actual and potential value for the customer base is the Eyeball Approach. The Eyeball Approach is based on the assumption that companies need to rapidly acquire customers so that they can grow. This also enhances the chances of the company to gain first mover advantage and also helps in the creation of network externalities which are very strong. For the organization that is involved in selling computer software to other businesses, the Eyeball Approach is also very advantageous based on the fact that the number of businesses coming into the customer care desk indicates to the organization whether the organization is registering a positive growth. With an increase in the number of customers that are coming to the organization, it means that the organization is developing positively. This also means that its actual value for the customer base is very high. This also indicates that the potential value for the customer base is also very favorable to the organization. Hence, it is important for the organization to use the Eyeball Approach to assess the actual and potential value for the customer base (Hamilton, 2005). Why the Eyeball Approach is Advantageous The assumptions of the Eyeball Approach have been ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Customer Relationship Management Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from
(Customer Relationship Management Essay Example | Topics and Well Written Essays - 1250 Words)
“Customer Relationship Management Essay Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Customer Relationship Management
...? Relation Management relationship management is a business based strategy plan involving software, methodologies, and typically internet abilities that assist business handle customer relationships in a structured way. This aims to trim down costs and boost profitability by solidifying client loyalty. Customer relationship management may have a key impact on a business through: changing the attention from merchandise to client streamlining the offer to what the client requires, not what the business can make (Battle, 2008). This stresses the competencies required for a successful...
6 Pages(1500 words)Essay
Customer Relationship Management
...?Running head: Relationship Management Insert         Insert Grade Insert 7 March Relationship Management Introduction Customer relationship management (CRM) is a strategy used for managing a company’s relationship with its customers. As a result, effective customer service is necessary in this case. Attracting, nurturing, and retaining customers are the ultimate goal of customer relationship management. Therefore, an effective customer relationship...
6 Pages(1500 words)Essay
Customer Relationship Management
...Customer Relationship Management The twenty first century is often stated as the age of consumers. The aspect of globalisation has triggered a wave of competition as organizations are desperately reaching out to new markets to capture a share of the market. The increased competition has put the customer at the driver’s seat and it is the main focus of business strategists in different organizations. This has enhanced the importance of loyalty which is perhaps the reason why firms are increasingly resorting to induce better Customer Relationship Management policies so as to retain and manage...
4 Pages(1000 words)Essay
Customer Relationship Management
...? Relationship Management A Review of the Evolution of Relationship Marketing and its Implications for Business Introduction to the Text What is the Importance of Relationship Marketing? In recent times, the general management of organizations and companies across the globe has in recent times been faced with a myriad of various challenges in light of the fast changing economies, and times. This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been...
12 Pages(3000 words)Essay
Customer Relationship Management (CRM)
...or group customers into clusters. Members of clusters share common characteristics which may be concluded as leaning towards a support, need or want of specific products. This way companies may determine the approaches they need to apply for specific customer groups or clusters. Aside from the actual selling techniques of companies, marketing strategies propel organizations to higher profits and bigger market share. According to the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in...
13 Pages(3250 words)Essay
Customer Relationship Management Essay
...Why PepsiCo should care about relationship management BY YOU YOUR ACADEMIC ORGANISATION HERE YOUR HERE HERE Why PepsiCo should care about customer relationship management Introduction Customer relationship management (CRM) involves a blend of different business tools and strategies which focus on reorienting the entire business to concentrate on customer satisfaction. CRM tools can include software programmes which keep record of customer demographic information or online browsing preferences. In addition, a business can position its entire brand as one which is focused on customer relationships, such as emphasising a company value which is congruent to consumer values. Regardless of the specific model used from organisation... to...
15 Pages(3750 words)Essay
Customer Relationship Management
...1. Introduction 1 Background The present marketing environment in the face of increasing global competition poses challenges with the rapid entryof innovative products and maturity conditions in certain markets. Technology has pervaded every field in any business today. Customer Relationship Management (CRM) is one such tool that integrates technologies and business processes to satisfy the needs of the customer (Bose, 2002). CRM has been defined as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit (Gebert, Geib, Kolbe & Brenner, 2003). CRM involves...
12 Pages(3000 words)Essay
Marketing ( Customer Relationship Management )
...Importance of Implementing a Service System That Is both Effective and Efficient relationship management is crucial for the success of any organization as it helps in managing the relationships between customers and the business. Customer relationship management will entail dealing with all aspects of dealings that a company has with its customers, and it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is...
1 Pages(250 words)Assignment
Customer Relationship Management
...Customer Relationship ManagementCustomer relationship management, or CRM, can broadly be defined as a basic company-wide strategy that has been carefully drafted so as to help the company or organisation in being able to increase its profitability and reduce costs by firmly solidifying the customer loyalty that the organisation enjoys. It is for this reason that for CRM to be able to function effectively, it is of vital importance that relevant information and data from both outside and within the company is brought together and analysed so as to provide a holistic view of each of the organisation’s...
13 Pages(3250 words)Essay
Customer Relationship Management Essay
...C.R.M is acronym for Resource Management. It is a trend and practice of most modern organizations. The modern organizations are driven by customer care and customer consideration. In such situations special customers’ related matters are handled by a separate and dedicated department in the name of customers’ resource management. This department deals with all the problems, concerns, and issues of customers. C.R.M benefits: C.R.M is a source of connection between the customers and organizations, it allows knowing what the customers exactly want, and how do they want it, based on their...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Customer Relationship Management for FREE!
Contact Us