Running Head: Customer Relationship Management Customer Relationship Management Name: College: Tutor: Date: Categorizing Customer Needs Every organization in the world needs to have a systematic approach of capturing the voice of the customer and translating the needs of the customer to product features…
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Recent research on categorization has led to scholars questioning the assumption and trying to test the impacts of two variables which are moderating on the customer needs categorization (Hamilton, 2005). Categorizing Customer Needs in Computer Software Sales Selling computer software is a business to business (B2B) activity. Hence, there is a need of categorizing customer needs for this activity. There is a method provided that helps the organization in the identification and categorization of the customer’s visits or contacts with the customer service center. This means that the organization has been provided with a method of identifying the customer’s problem or goal. The organization has also been using this method to categorize the customer needs into set that are centered on behavior. Hence, the organizations has integrated customer categorization and goal thereby initiating a foundation for optimizing the direction of the customer’s request through an appropriate center. This method helps the organization in the collection of information that is related to the customer’s behavior. The organization then uses the information in the determination of the optimum manner that customer’s needs can be handled (Gupta, 2001). ...
One the customers have been consulted, the organization then interprets the customers’ needs correctly in specs and design. Hence, the organization then provides operational definitions of output (Fader, 2010). Best Measures for Actual and Potential Value for the Customer Base Customer base refers to the grouping of the customers or consumers that an organization servers. The customer base is mainly composed of repeat customers with high ration of purchase over a given period. The best measure for actual and potential value for the customer base is the Eyeball Approach. The Eyeball Approach is based on the assumption that companies need to rapidly acquire customers so that they can grow. This also enhances the chances of the company to gain first mover advantage and also helps in the creation of network externalities which are very strong. For the organization that is involved in selling computer software to other businesses, the Eyeball Approach is also very advantageous based on the fact that the number of businesses coming into the customer care desk indicates to the organization whether the organization is registering a positive growth. With an increase in the number of customers that are coming to the organization, it means that the organization is developing positively. This also means that its actual value for the customer base is very high. This also indicates that the potential value for the customer base is also very favorable to the organization. Hence, it is important for the organization to use the Eyeball Approach to assess the actual and potential value for the customer base (Hamilton, 2005). Why the Eyeball Approach is Advantageous The assumptions of the Eyeball Approach have been
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(“Customer Relationship Management Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
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(Customer Relationship Management Essay Example | Topics and Well Written Essays - 1250 Words)
“Customer Relationship Management Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/human-resources/1395095-customer-relationship-management.
The paper tells that customer relationship management is important to a business enterprise. It consists of a chronological view and breakdown of existing and possible customers. This assists in reduced comparing and searching customers, and to anticipate customer requirements effectively and boost business.
This paper illustrates that customer relationship management is concerned with sales but also includes other functions of a company, such as marketing and customer service. The whole purpose is to facilitate the buying or selling experience for a client. They aim at attracting prospects and sustain close interactions with the existing customers.
The discussion seeks to answer the question: How can a company use new technologies and IDIC task to build a Learning Relationship not possible before e-commerce? How should that chart be changed in order to facilitate customer management and to make sure people are evaluated, measured, and compensated for building the value of the customer base?
The study is conducted to dig out and formulate a structural correlation between the importance of customer database and the improvement in Customer Relationship Management (CRM). For instance it will be discovered about numerous types of customer related data which will be required by the marketing personnel.
This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been limited to only a single aspect of the business operations and companies are now adopting various changes that have seen them generally changing every aspect of their operations as opposed to changing only a single aspect of their operations.
In addition, a business can position its entire brand as one which is focused on customer relationships, such as emphasising a company value which is congruent to consumer values. Regardless of the specific model used from organisation to organisation, CRM is all about satisfying the customer as a means to build profitability or achieve organisational performance.
Customer Relationship Management (CRM) is one such tool that integrates technologies and business processes to satisfy the needs of the customer. CRM has been defined as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit
nd it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is sales or related to services the firm provides. The customer management system plays a crucial role in
The author of the paper states that there are many advantages of customer types. Customer types have a big role in profiling customers, personalizing offerings, building relationships and determining customer life-time value. Customer life-time value is an important database marketing technique.