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CRM - Customer Relationship management - Essay Example

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is one of the leading electronic companies in the global market. Despite the increasing levels of competition resulting from the entry of multinational companies in the market, the firm remains competitive. It continues to top among its competitors in the industry of…
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Download file to see previous pages For instance, Dell, Acer, HP ranks at 77 percent and others lower than this despite of their improvements (OGrady, 2009). Over the past two years, the company has been able to expand its market across the world. This has been attributed to its effective customer relationship management strategies, which have made it possible for the business to retain its loyal customers and attract new clients towards its products and services.
Apple Inc. takes the responsibility of putting up a store just for its products to eliminate the trouble of ill information of their products, which in turn has culminated an excellent move on their loyal customers. The store encourages PC and Mac users to explore and play with the company’s technology. The store space provides a quality service to Mac heads users where they can also hang out with the lovers of the Apple products. Therefore, by creating the stores, the company encourages existing and the newer customers enjoy the products they offer. Moreover, the products complement and complete the others such as incorporating other software’s in one product. For instance, with an iPod it is easier downloading the iTunes. In addition, with their varied products some which are relatively cheaper than others are, encourages customers to purchase them, and thus increases the likelihood of buying Apple products in the future.
With the increasing cost of traditional media, i.e. audio, visual, and print media, the company has diverted to other strategies of creating a close relationship with the customers. For instance, Apple Inc. is using social media to collect the views of the customers. Through this platform, the company is able to understand different aspects that affect the consumption behavior of the target market. In addition, social media gives the customers an opportunity to interact direct with the company’s subordinates. Therefore, through this channel, they have been able to air their grievances concerning the products ...Download file to see next pagesRead More
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