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Conception of womans beauty by Sangster Article Review - Book Report/Review Example

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The article by Sangster highlights how the emphasis on women’s physical appearance and sexuality was promoted during the post-war labor movement where woman’s individuality was expressed not just through her inclusion in the working class but also the portrayal of her beauty and feminity. …
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Conception of womans beauty by Sangster Article Review
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Download file to see previous pages According to Sangster, this was in stark contrast to the theme of equal rights, harmony and collectivity that was emphasized during the same period. The beauty pageants held during the period, such as the crowning of “Miss Canada” represented an even more racialized image of woman by equating beauty with white skin and “European Womanhood” (Sangster, 99). Furthermore, at the same time as provocative images of women were intended to represent their inclusion in the service industry, the “Playboy” icons of women seemed to gain momentum by promoting women as pleasurable objects (Sangster, 100). Unions and the advertising sector further started to use women’s sexuality for selling their products and capturing attention. Men, on the other hand, did not have the liberty of competing on the basis of beauty and had to compete on the basis of intelligence (Sangster, 105). The article lacks an abstract that would summarize the thesis, structure and main points of the article which makes it difficult to decipher what’s coming next. On the flipside, however, it keeps the reader’s interest sustained to see which direction the author is going to take. The article has been divided into fairly small sections with different subheadings which aids reading as opposed to large chunks of cluttered information. Furthermore, as one reads along the article, the focus of the article tends to become narrower suggesting that a funnel approach has been used. The article begins with a rather general review of literature on the beauty culture and then proceeds with the beauty contests held by labor groups in Canada in the post war era. Particular emphasis is then given to one of the beauty events- Le Bal des Midinettes, followed by a conclusion. Considering the fact that this research could certainly not have achieved its purpose through quantitative analysis, a typical scientific research format is not seen. It is not surprising, therefore, that the entire research is qualitative in nature. The extensive use of secondary sources also reduces the scope for any bias or research errors that could have been present had primary sources been used. There is evidence of extensive referencing which is represented through the use of footnotes. However, the references are mostly more than 10 years old with majority pertaining to the 1960’s and 1970’s making it difficult to access these. More than 50 references have been used (not counting repetitions) which implies a strong level of accuracy. It also shows that Sangster’s article is far from merely being a personal opinion as most of the points are backed by strong evidence. Although the sentences were structured simply, majority of the article had an advanced tone which could make it difficult for the average reader to comprehend the message upon a single reading. Sangster uses both primary and secondary sources for data collection and to convey her thesis. One of the main primary sources used is the comments by Andree Levesque (Sangster, 83). Other than that, the author cites various examples to debate the thesis set forth. Although at the onset the author seems to be inclined towards questioning “why” women’s sexual representations proliferated labor press during the post World War II period, this thesis does not seem to be in sync with the overall conclusion of the paper which states that trade union papers were not just about woman’s sexualized images but devoted equal attention to women’s protests and their walking picket lines. Since the author considers both sides of the beauty culture argument in the labor press, it can safely be said that the article is largely analytical in ...Download file to see next pagesRead More
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