Nobody downloaded yet

The politics of mass consumption in postwar America by Lizabeth Cohen, - Essay Example

Comments (0) Cite this document
Explain how the consumer economy, society, and culture during the World War II era affected women and African Americans and how consumerism in the wartime years provided opportunities for both of these groups to claim greater social and political power as “citizen consumers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
The politics of mass consumption in postwar America by Lizabeth Cohen,
Read TextPreview

Extract of sample
"The politics of mass consumption in postwar America by Lizabeth Cohen,"

Download file to see previous pages Explain how the consumer economy, society, and culture during the World War II era affected women and African Americans and how consumerism in the wartime years provided opportunities for both of these groups to claim greater social and political power as “citizen consumers. Soon after the World War II, the American administration had adopted an effectuate strategy to reconstruct their economy by promoting and expanding mass consumption. Those who were at the helm of affairs took prosperity of Americans, as a central point of their plan. In their thoughts, the demand driven economy not only provide an opportunity for effective recovery but rekindled hopes in Americans for becoming part of an egalitarian society and to raise their heads being a true democratic nation. The idea of mass consumption provided American citizens to live in an ideal situation than before with equal footings with the neighbors (Cohen, 64). The above move was not accidental. It co relates with the historical era of 60s and 70s. At that time, the diversified segments of society comprised of African American origin, women, adults and the old citizens began to assess themselves within the ambit of identity politics. Here, the people’s affiliation with specific community defined their cultural awareness and motivation for a consolidated action. If we look back to the era of 60s, we find that those market managers, who failed to respond to the market demands in terms of innovative products, soon disappeared. Mr. Haley, Vice President and corporate researcher very rightly pointed out "it is easier to take advantage of market segments in vogue than to attempt to create new ones" (Cohen. 68) With the advent of new innovative deals and the ending of World War II, sizeable American Consumers got to know their rights as an individual consumer which was instrumental in promoting the generalized goods. In his book Cohen introduced mass consumption philosophy into four parts. In Part I, she elaborately discussed the "Origins of the Postwar Consumers' Republic,” concerning 30s and 40s era, when a concept of citizen consumer was coined that emanates from women and African-Americans. The said categories accept it a way of life. They consider it to be a safer and equitable market place. In the second part namely "The Birth of a Consumers' Republic," wherein she specifically discussed the role of Consumers? She hailed the patriotism of American nation since they fulfilled their obligations by promoting consumerism as a safe passage to economic equality and the political independence. Cohen identifies how consumer related policies helped the consumers to underwrite in terms of GI Bill and the tax code, which benefited the white middle class males segment greatly at the cost of discriminating other stakeholders with particular reference to women and the African Americans origin (Cohen, 85). She also discussed in her book the existing gap between the promise and the reality with regard to the rights of Consumer, instrumental to ignite civil rights movement. The increasing demand of blacks for public accommodation, stores, theaters and restaurants against the backdrop of black access to house themselves in public accommodation e.g. downtown stores, movie theaters, and restaurants can not be ignored. Above mentioned sites of consumption, overshadowed by the privatized new commercial avenues that comes to surface in suburban America. In part III entitled "The Landscape of Mass Consumption," Cohen apprised its readers that how the suburban America queued racial and income lines in accordance with the study of New Jersey State. For him suburban shopping malls not inclined to adopt the model of urban downtowns. In the last part of discussion that drives out from “The Political Culture of Mass Consumption," shows how the market trend and the national politics could effectively be dealt with the issues of reinforcement and simplification to cope with after war trends. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The politics of mass consumption in postwar America by Lizabeth Cohen, Essay”, n.d.)
The politics of mass consumption in postwar America by Lizabeth Cohen, Essay. Retrieved from
(The Politics of Mass Consumption in Postwar America by Lizabeth Cohen, Essay)
The Politics of Mass Consumption in Postwar America by Lizabeth Cohen, Essay.
“The Politics of Mass Consumption in Postwar America by Lizabeth Cohen, Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Mass medias influence on American politics
...?First Teacher’s 8 April The Influence of Mass Media on American Politics Covering politics adequately is one of the hardest jobs that the American mass media can accomplish. Personal opinions of journalists concerning politicians can most certainly “sway” the portrayal of a candidate to the public. With this being said, it is fair to say that when it comes to reporting politics, be it via television news, newspapers, or online news, journalists often fail to do their job, which is primarily to report the news fairly, without bias. Because so many reporters and journalists are unable to do this, politicians as well as the general public are being done a...
6 Pages(1500 words)Term Paper
Postwar Literature
...?POSTWAR LITERATURE Module Module ID: POSTWAR LITERATURE By looking into the history of theworld at large, it becomes crystal clear that wars and conflicts always bring death, destruction, devastation and despair in their wake, affects of which appear to be long lasting and dreadful ones for the future generations to come. It is particularly the case with the two Great Wars, which not only deteriorated the social, cultural and financial activities of the affected states, but also paved the way towards determining of new international boundaries by annihilating the previous map of the world at large. Being the reflection of the incidents taking place within a social establishment, refined pieces of...
6 Pages(1500 words)Essay
How mass consumption affect envirnoment
...? How Mass Consumption Affect Environment Introduction In the present days, mass consumption is found to be destabilizing the environmental resource bases and posses a series of challenges for the ecosystem. The form of consumption is inequitable among individuals. The majority of environmental problems are at times caused by immense quantity of consumption by a specific economy. Consumption which is sufficient for satisfying the basic requirements of human society is considered to be good, while consumption which is performed in surplus amounts from the basic requirements can be termed as ‘greed’....
4 Pages(1000 words)Essay
Latin America Politics
... and Section # of Topic: Latin America Politics The history of Cuba: Christopher Columbus landed on the island of Cuba on October 28, 1492, at some stage in his original westward expedition. In admiration of the daughter of Ferdinand V and Isabella I of Spain, his patrons, Columbus named it Juana, the initial of numerous names he in sequence applied to the land mass. It eventually came to be familiar as Cuba, from its original name, Cubanascnan. The rising insecurity: The increasing economic impenetrability, sourced by the total U.S. domination of the Cuban economics, cultivation, and industry, marked the stage following World War I. within an ambiance of crisis, the Liberal Party leader, Gerardo Machadoy Morales, crusaded... on an ...
4 Pages(1000 words)Research Paper
Laurie Cohen
...Thesis ment: Eli Lilly acted unethically when it hired homeless alcoholics as test s in their Phase I drug testing. In November 14, 1996 Laurie Cohen came out with an article on the Wall Street Journal that pictured the life of an Eli Lilly Medical research volunteer for Phase I Drug Studies (Cohen, 1996). Most of them were members of Indianapolis' homeless and, more often than not, alcohol and drug dependent community. The article, along with Eli Lilly's subsequent denial and later defense of the ethical validity of their choice of volunteers (De Vries, 2004), has given rise to the question of whether Eli Lilly did act unethically in their use of homeless alcoholics as test subjects in their Phase I Drug testing. My contention... " from...
4 Pages(1000 words)Essay
Conspicuous Consumption in America doubtless won’t affect the American economy overnight, nevertheless a movement has been steadily gaining force that, if successful in their aims, would severely undermine American economic growth and global development. The anti-consumer movement actually embraces an umbrella of activist agendas as noted by Cohen, et al, who write that “this particular facet of the anti-globalization movement in the United States promotes sustainable consumption through three separate (though interdependent) forms of social and political protest: anti-consumerist, anti-television, and anti-advertising” (2005). Reflecting the very system and agenda against which they protest, the anti-consumer...
6 Pages(1500 words)Essay
Gender and Politics in America
...Gender and Politics in America Women are scarcely represented in political venues in most all societies of the world despite the fact that they represent a majority of the world’s population. They have historically played a small role in the hierarchal decision making processes of government, a legacy that lives on today. Unquestionably, women have contributed at least half to the building and maintaining of society but have been forced into a subordinate position thus precluding their participation in decision making processes in the political arena, the workplace and the home. Women’s historic omission from the political process is the result of the...
7 Pages(1750 words)Essay
Contemporary Latin America Politics
...Contemporary Latin America Politics: Policy Brief on Venezuela The South American region is important to the national interests of the United s,not only due to reasons of geographical proximity, but also due to natural (oil) and human resources present therein. While South America was previously referred to as the “backyard” of the United States, such descriptions of it are no longer valid. The region is home to a handful of emerging economies, with Brazil and Venezuela at the forefront. It is the latter that will be the focus of this policy brief, for Venezuela is blessed with rich oil resources, which might prove necessary for satiating the high consumption...
4 Pages(1000 words)Research Proposal
Coalition politics in America
...Coalition Politics in America After nearly two years of intense debate in the halls of the United s congress, President Barack Obama signed thecontroversial the health care reform bill in March 23, 2010. Although the congressional debates ultimately led into the enactment of the bill into law, it basically represented the political division that continues to haunt American society. Prior to its signing the arguments and counter-arguments were not only presented through parliamentary processes. The socially aware citizens in the country were themselves asserting their opinions in whatever way appropriate and whenever and wherever possible. The political divisions,...
6 Pages(1500 words)Essay
Consumption and Mass Media Worksheet
...Respond to all questions with academic paragraphs of at least 50 words. your point of view and explain it thoroughly. What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? Conspicuous consumption can be termed as the consumption of luxury goods or services as a means of proving economic power or overall wealth to other societal stakeholders. With regards to a particular high-priced item that I have recently purchased exhibits a degree of conspicuous...
1 Pages(250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic The politics of mass consumption in postwar America by Lizabeth Cohen, for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us