We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The politics of mass consumption in postwar America by Lizabeth Cohen, - Essay Example

Comments (0)
Summary
Explain how the consumer economy, society, and culture during the World War II era affected women and African Americans and how consumerism in the wartime years provided opportunities for both of these groups to claim greater social and political power as “citizen consumers…
Download full paper
GRAB THE BEST PAPER
The politics of mass consumption in postwar America by Lizabeth Cohen,
Read TextPreview

Extract of sample
The politics of mass consumption in postwar America by Lizabeth Cohen,

Download file to see previous pages... Explain how the consumer economy, society, and culture during the World War II era affected women and African Americans and how consumerism in the wartime years provided opportunities for both of these groups to claim greater social and political power as “citizen consumers. Soon after the World War II, the American administration had adopted an effectuate strategy to reconstruct their economy by promoting and expanding mass consumption. Those who were at the helm of affairs took prosperity of Americans, as a central point of their plan. In their thoughts, the demand driven economy not only provide an opportunity for effective recovery but rekindled hopes in Americans for becoming part of an egalitarian society and to raise their heads being a true democratic nation. The idea of mass consumption provided American citizens to live in an ideal situation than before with equal footings with the neighbors (Cohen, 64). The above move was not accidental. It co relates with the historical era of 60s and 70s. At that time, the diversified segments of society comprised of African American origin, women, adults and the old citizens began to assess themselves within the ambit of identity politics. Here, the people’s affiliation with specific community defined their cultural awareness and motivation for a consolidated action. If we look back to the era of 60s, we find that those market managers, who failed to respond to the market demands in terms of innovative products, soon disappeared. Mr. Haley, Vice President and corporate researcher very rightly pointed out "it is easier to take advantage of market segments in vogue than to attempt to create new ones" (Cohen. 68) With the advent of new innovative deals and the ending of World War II, sizeable American Consumers got to know their rights as an individual consumer which was instrumental in promoting the generalized goods. In his book Cohen introduced mass consumption philosophy into four parts. In Part I, she elaborately discussed the "Origins of the Postwar Consumers' Republic,” concerning 30s and 40s era, when a concept of citizen consumer was coined that emanates from women and African-Americans. The said categories accept it a way of life. They consider it to be a safer and equitable market place. In the second part namely "The Birth of a Consumers' Republic," wherein she specifically discussed the role of Consumers? She hailed the patriotism of American nation since they fulfilled their obligations by promoting consumerism as a safe passage to economic equality and the political independence. Cohen identifies how consumer related policies helped the consumers to underwrite in terms of GI Bill and the tax code, which benefited the white middle class males segment greatly at the cost of discriminating other stakeholders with particular reference to women and the African Americans origin (Cohen, 85). She also discussed in her book the existing gap between the promise and the reality with regard to the rights of Consumer, instrumental to ignite civil rights movement. The increasing demand of blacks for public accommodation, stores, theaters and restaurants against the backdrop of black access to house themselves in public accommodation e.g. downtown stores, movie theaters, and restaurants can not be ignored. Above mentioned sites of consumption, overshadowed by the privatized new commercial avenues that comes to surface in suburban America. In part III entitled "The Landscape of Mass Consumption," Cohen apprised its readers that how the suburban America queued racial and income lines in accordance with the study of New Jersey State. For him suburban shopping malls not inclined to adopt the model of urban downtowns. In the last part of discussion that drives out from “The Political Culture of Mass Consumption," shows how the market trend and the national politics could effectively be dealt with the issues of reinforcement and simplification to cope with after war trends. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Modernism in Music and Politics and Culture in Postwar France
In this work, the author analyzes the change in the culture and especially in music of France after the war. This essay helps to understand the development of music through different time periods. Some history is provided as to why people sought to use music for self-expression, and the changes that this resulted in.
9 Pages(2250 words)Essay
How mass consumption affect envirnoment
The majority of environmental problems are at times caused by immense quantity of consumption by a specific economy. Consumption which is sufficient for satisfying the basic requirements of human society is considered to be good, while consumption which is performed in surplus amounts from the basic requirements can be termed as ‘greed’.
4 Pages(1000 words)Essay
Reflective review 'Making informed decision'
Part of the task of the institution is to address the crime, policing, security and justice systems to prevent community crimes, escalation of violence, prevent severance of victimization and improving security management for the well-being of its populace (Department of Human Services, 2012).
8 Pages(2000 words)Essay
The Second World War: shaping the cultural, economic, and political lives of women and African-Americans
However, the dynamism of the war challenged the status quo of the American social, economic, and political spheres. The economic effects brought about by the World War II era affected not only the financial status of women and African Americans, but also their social and political lives.
4 Pages(1000 words)Essay
History and Politics in America
However, one specific event leads to another conclusion in the history of America's involvement in international political affairs. Since the end of the Second World War and during the continuous political dispute presented by the Cold War between the Soviet Union and the United States, Vietnam's society is continuously besieged by military and political chaos.
8 Pages(2000 words)Essay
Conspicuous Consumption in America
The American economy, and by association the entire global economy, is powered by the engine of consumption, by the seemingly unquenchable thirst of citizens to buy the next big thing; vulnerable to the groundswelling effort is the purpose of this paper and is the anti-consumer movement to gain such a foothold in the process.
6 Pages(1500 words)Essay
Gender and Politics in America
Women are scarcely represented in political venues in most all societies of the world despite the fact that they represent a majority of the world’s population. They have historically played a small role in the hierarchal decision-making processes of government, a legacy that lives on today.
7 Pages(1750 words)Essay
Coalition politics in America
Prior to its signing the arguments and counter-arguments were not only presented through parliamentary processes. The socially aware citizens in the country were themselves asserting their opinions
6 Pages(1500 words)Essay
Consumption and Mass Media Worksheet
With regards to a particular high-priced item that I have recently purchased exhibits a degree of conspicuous consumption, this student would like
1 Pages(250 words)Research Paper
Analysis paper
This was found to be effective in strategizing for means to gain power. Unions that were involved in consumer protection observed that millions of the American population were victims of defraud (Cohen 347). This followed the claim that the marketplace was full of
2 Pages(500 words)Essay
Let us find you another Essay on topic The politics of mass consumption in postwar America by Lizabeth Cohen, for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us