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Elections: Campaigns - Essay Example

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Essay 1 Integration of Money Spending on Contemporary Election Campaigns 1.0 Introduction Many would perceive that the way candidates presented themselves in the public can influence the election results (Stanton, Rosenberg, and McCafferty; Todorov et al. qtd…
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Elections: Campaigns
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Download file to see previous pages This paper wishes to depict the pros and cons of utilizing money, which will manifest itself if under- or over-spent in the electoral campaigns. The significance of money will also be discussed, as well as its impact in the election outcome. 2.0 Utilization of Money in Contemporary Campaign Money has manifold aspects on its utilizations. In the context of rivalry between the incumbent and the aspiring candidates, Hall and Bonneau (2006) noted that the difference between the incumbent and challenger spending creates a positive effect to the incumbents (qtd. in Bonneau and Cann 1268). On the other side, challengers spending for the election campaigns create significant effect rather than incumbent spending (Bonneau qtd. in Bonneau and Cann 1268). Therefore, it can be manifested that incumbents should not spend money for election campaigns when their opponents do not spend. However, at the extent spending of the challengers, incumbents should counterattack this with the same amount or overspending. In other terms, overspending can be necessary for both parties, but it is more needed for incumbents when the challengers surpass their spending. However, spending of both parties can proliferate their vote shares (Stratmann qtd. in Bonneau, and Cann 1269). Literature contradicts the spending mechanism of incumbents because when incumbents decline their degree of competence for election spending, they would still gain high percentage of votes (Bonneau and Cann 1270). 3.0 The Real Significance of Money Money is a complementary element of the election campaign. It is a driving force for other elements to function well, such as supporters and all forms of media advertisements. On the one hand, money does not count to be an effective mechanism to win the election. The significance of money is associated to the value of wages and foods that are distributed to the supporters of the candidate. However, there are also supporters that are not governed by pecuniary necessities in order to function. On the other hand, money would do nothing against the candidate if such entity is supported by political parties. Political power can be an advantage if one candidate is a representative from a famous and opulent party. Nevertheless, literature has depicted that proficiency that embraces candidate’s characteristics such as intelligent, accountable, competent, and efficient are the optimum elements to project the election result (Markus, Shanks, and Miller; Todorov et al. qtd. in Hoegg, and Lewis 896). In the light of such notion, it is, therefore, significant for a candidate to look presentable to acquire favorable perceptions from the public; thus, money sets itself as the most significant element for an election campaign. 4.0 The Election Result If candidates posit high degree of total proficiency, it is believed that they will relish the zenith of electoral victory (Todorov et al. qtd. in Hoegg, and Lewis 895). As stated, voters also assess the candidates through the standard of intelligence, accountability, and proficiency. Therefore, if a candidate, a challenger or an incumbent, cannot, in any means, convey these characteristics the candidate will eventually lose. In this manner, the election results depend on the funds released by the candidate in order to convey his or her legibility to the general public. The media play a vital role in this process, which, in fact, needs to be paid and funded properly in order to mobilize for the benefit of the candidate ...Download file to see next pagesRead More
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