The Latinization of America - Essay Example

In view of this, it is apparent that the coming years will likely witness a promising, diverse society impacted by this revolution. Hispanic contribution and power are dispersed across the nation, and the urban areas and economic fortunes of the years coming are being developed by a remarkably increasing pool of Latino immigrants that are proactive in the country’s work force environment. Even unforeseen regions such as the state of North Carolina and Alaska have recorded substantial increases of Latino population.

Statistics Statistics indicate that the population of Hispanics is more than 50 million in the United States, and their buying power in estimated at about $ 1 trillion per year (Santiago B22). Therefore, the liberal business environment for firms which acknowledge the incredible influence of Latinos as contributors to their business operations have seen a more aggressive marketing campaign targeted at the community. In the 2000 census report, the Latino population growth rate was believed to increase at the rate of 24.

3 percent, compared to 6.1 percent of the entire population growth in the country of 6.1 percent (Santiago B20-B23). Economically, Tobar (33) indicates the findings advocate for the incorporation of the Latin Americans in the development program, through even promotional initiative and investment in the community. Although, for the last three decades, some firms that have implemented their business acumen by taking advantage of the emerging Hispanic customers have recognized that such efforts contribute to the overall good, other communities are feeling neglected.

Today, more than ever, strategic business initiatives are being targeted at tapping into the chance which is presented by the Hispanic market, awash with money and purchasing power. Additionally, social media has been established as a significant forum through which Hispanics participate in for their everyday relations. But, in spite of this cultural reality of the heavy use of online social media, businesses have yet to fully invest in the technology of wireless mobile phones and portable computers for their likely business fortunes empowered by Latinos.

Additionally, the almost 80 percent of Hispanics that participate various Internet-based socializing have influenced the rest of America to adopt online forums and blogs during their day to day activities (Santiago B20-B23). Today, the general American society is largely turning to Facebook and Twitter for virtually all aspects of their activities, which range from marketing initiatives to entertainment and sharing of news. The American tech-savvy nature is believed to have been impacted by the Latin population, composed of young influential individuals with incredible purchasing power.

The high rate of population growth of Latinos in the United States is expected to impact the American cuisine, fashion and splendor, entertainment industry, technology and communications, and direction of national, state and regional political ideologies, within the next half a decade. The United States is witnessing a Latinization of the society through the use of Spanish language. This language trend is expected to improve, not fade away, and that the traditions and principles of Hispanics’ states where the population originated from will keep on infiltrating into the American social fabric.

But also, in spite