quora
Nobody downloaded yet

Does the British media frame public opinion - Essay Example

Comments (1) Cite this document
Summary
Journalists prefer to deliver news from a certain angle in which the public is going to accept.They target public expectation on a particular issue that is rising in that society. Journalists know that when people receive information that favors their culture and the society,they consider that information true…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Does the British media frame public opinion
Read TextPreview

Extract of sample
"Does the British media frame public opinion"

Download file to see previous pages Journalists prefer to deliver news from a certain angle in which the public is going to accept. They target public expectation on a particular issue that is rising in that society. Journalists know that when people receive information that favors their culture and the society, they consider that information true. These societies love to hear news that revolves around them positively. Any information that describe their way of living is considered false and will never be accepted by anyone in that society even if it is a true story. However, journalists try their best to deliver reports at an angle they know will favor their audience. Journalists from the other wing tend to report the same information but in a very different angle that they know that the audience they are, targeting will accept the information. This process is called framing in media. Framing is the act of selecting features of a perceived reality and making them salient in the text of communication with the aim of promoting problem definition and evaluation1. Generally, framing involves selection and salience8. Many reporters use this idea in most of their information that they deliver to the public. Media frames much of the public opinions to ensure they give the right information that the public is expecting from the media news. What the media does here is that, it draws public attention to particular topics and later the journalists select the topics that they know what the public is thinking. Media organizes the events and issues they want to present and the audience are the one to interpret the information in those events. British media has used this criterion in much of their news. This media has been framing public opinion to ensure that they give acceptable information in the news they broadcast to their audiences. Mass media are the technologies used to reach audience through mass communication. There are very many types of mass media although it is divided into two i.e. the old media and the new media. Television, radio, and newspapers represent the old media. On the other hand, new media came to existence due to the improved technologies in the mass communication sector. They include Twitter, Blogs, Facebook, You Tube, and Google. The public uses each of these media differently. Each individual chooses the media to use depending on the information they are searching. All these categories of mass media are useful in Britain. They are used to deliver information to the public through many ways. Political advertisements in Britain have been banned in all television channels and radio stations5. This was put in place when Communication Act 2003 was written. None of the radio stations and TV channels was allowed to make any advertisement that was political. Political advertisements are those advertisements that are more for campaigning rather than other information. Their main aim is to influence people concerning a particular party matters. ASA is responsible for regulating all advertisements that are made in radio stations and TV channels. Although they can regulate these advertisements, they have a limit at which they cannot go further. ASA has written a notice to all political parties informing them that they should follow the rules that have been put in place. Political advertisers are supposed to be guided by rules that are in CAP Code. These principles states that all advertisements made must have a responsibility to both the consumers and the society. Newton and Brynnin noted that, “Television has major effects on the decision that people in the public make”. This is evidenced during election s when the candidates are having debates live in the television channels. Many people who watch those debates are swayed by what they hear from these political candidates. Many people are not desired on whom they are going to vote but when they watch the debates, most of them desired on their favorite candidate to vote for. This was evidenced when Gordon brown, David Cameron, and Nick Clegg were ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Does the British media frame public opinion Essay”, n.d.)
Retrieved from https://studentshare.org/history/1397995-does-the-british-media-frame-public-opinion
(Does the British Media Frame Public Opinion Essay)
https://studentshare.org/history/1397995-does-the-british-media-frame-public-opinion.
“Does the British Media Frame Public Opinion Essay”, n.d. https://studentshare.org/history/1397995-does-the-british-media-frame-public-opinion.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
fr
fritschsylveste added comment 1 month ago
Student rated this paper as
This essay was always my weak point. I could never finish it on time. Still, after I found this precise paper, I understood how it should be done. So, I performed my research afterward and completed the essay in several hours, instead of months as it was previously.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Media, Public Opinion Campaigns
According to the report media and politics are strongly interrelated. To conduct a broad range analysis of the relationship between media and politics requires in depth survey of representation of politics in media, impact of media on politics, media regulation and the current and future or potential expected place of media in democratic societies. 
8 Pages(2000 words)Essay
Mass Media and Its Influence on Public Opinion
Mass media includes modern social networking, television, newspapers and the World Wide Web as the most influential sources of information. Mass media allows opinion leaders the ability to express their personal or political views in a source that spans the globe.
7 Pages(1750 words)Essay
Does the British media have significant power
Current paper focuses on the examination of the power of British media as parts of the country’s political, social and economic life. The examination of the relevant literature has proved that British media can have many different roles – being involved in political, social, economic or even military initiatives.
8 Pages(2000 words)Essay
How do media affect public opinion
"Television: chewing gum for the eyes", said Frank Lloyd Wright, and this is extremely close to the truth. It’s like some stranger takes our brain in siege, and it is rather hard to resist it. We would better surrender to mass media than to make up our own mind, analyzing obtained information and basing on more or less reliable sources.
6 Pages(1500 words)Essay
What Impact Does The Media And Public Opinion Have On American Foreign Policy
What impact does the media and public opinion have on American foreign policy? America is a democracy and this means that governments need votes from the population if they want to lead the country. One of the most important jobs that a government does is foreign policy.
2 Pages(500 words)Essay
How public opinion and the media influence health care policy
However this process may not be as simple as it seems for very often it takes a dramatic event, or crisis, to bring a problem to the attention of public officials. Election results and consequent changes in the administration, a shift in public opinion or the mood of the nation can have a powerful impact.
5 Pages(1250 words)Essay
Media and Public Opinion
Significantly, the media of the contemporary American scenario obviously possesses the potential to shape American public opinion profoundly, thanks to its wide reach, popularity and high credibility. As Shanto Iyengar and Donald R. Kinder maintains, the Americans today develop opinions towards an astonishing variety of issues which lie far outside their own experience and the ordinary Americans depend heavily on information and analysis offered by mass media, because they take part in the grand events of politics very rarely.
5 Pages(1250 words)Book Report/Review
Media, Citizenship, Public Opinion and Spin
Cyber media is the news and information that is transmitted through internet. Out of these mass media covers the print and electronic media. These two types of media cover a vast population of an area, state or a nation. 1 In the past the radio networks used to be in the place of television.
12 Pages(3000 words)Essay
Political culture and public opinion, the media
a lot of time and effort in trying to decipher what American citizens think as their thoughts are influential on the operations of the government (Lasser, 2012). For instance, Anita recounts repeated sexual harassment before the court that has formed the dominant opinions of
1 Pages(250 words)Essay
East & West
Such influence becomes unfortunate when tainted with racial bias and Eurocentrism that unfortunately still permeates in the UK. The book, Islamic Peril: Media and Global Violence (2003) succinctly detailed how the growing number of Muslims in Western countries such as Britain is being subjected to hostility because they cannot conform to the dominant ideology.
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Does the British media frame public opinion for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us