CHECK THESE SAMPLES OF Prescription Drug Pricing, Advertising and Marketing
This literature review aims to view studies on ethical procedures of pharmaceutical marketing.... Objective of the review is to find out whether prescribers are affected by marketing practices of drug companies.... Several literatures have been devoted on pharmaceutical marketing practices used by manufacturers in their global operations.... Authors have been interested to find out the benefits of pharmaceutical marketing to the end users....
15 Pages
(3750 words)
Dissertation
This essay describes the marketing plan of the Cambridge Science Pharmaceutical (CSP), that is an international healthcare organization that develops manufactures, and market health care products.... In fact, there is a need to assess the current marketing communication strategy and develop a timeline towards meeting these key objectives or activities before the launch.... Certainly, developing an effective plan requires identification of the ideal target customers, key decision, and their roles, the accessibility of the key decision makers, the language to use, support programs, programs distinct roles, and the optimal rollout of the key marketing communication activities....
11 Pages
(2750 words)
Essay
Introduction Cambridge Sciences Pharmaceuticals (CSP) defines an international health care institute that focuses on the development, manufacture, and marketing of medicines that aid in the treatment of immune deficiencies, gastrointestinal diseases, and metabolic disorders.... After establishing this, she could now concentrate her energies on creating a time schedule for all major activities and assessing the current communicating and marketing strategies.... Executive Summary Cambridge Sciences Pharmaceuticals (CSP) publicized a first of its kind prescription drug FDA approved drug tailored for moderately overweight individuals named Metabical....
13 Pages
(3250 words)
Essay
With a green signal from the FDA, Metabical therefore is ready to enter the market and launch a fully fledged campaign for not only the consumers, but for businesses and doctors as well as it is a prescription drug.... METABICAL: marketing PLAN marketing Strategy Insert your Name [Insert your Company] Metabical: Strategy Plan This paper presents marketing and communication strategy for launching Metabical, a drug for weight-loss in the United States Market....
13 Pages
(3250 words)
Coursework
The first part of the paper will discuss the current pricing mechanism in the pharmaceutical industry.... The sharp rise of the costs of prescription drugs during the past years has been one of the pressing problems that people today face.... On one side of the debate are citizen groups and consumers who argue for the need to lower prescription drugs because of its adverse affect on the patient's and consumer's ability to access them; while on the other side are private companies and manufacturers of prescription drugs who argue against lowering prices because of its destructive effect on their business and on the pharmaceutical industry as a whole....
10 Pages
(2500 words)
Essay
ne particular move that AstraZeneca has made is to expand its manufacturing and marketing operations to the emerging markets especially in the Middle East.... Additionally, AstraZeneca has been looking for partners and buying out both R and D capabilities as well as expanding its marketing efforts.... he current research therefore aims to assess the effectiveness of AstraZeneca's marketing strategy for the Middle East.... Next, the research includes a critical analysis of the marketing strategy of AstraZeneca with specific reference to the political, social, economic and legal environment of the region....
46 Pages
(11500 words)
Essay
This made them target their advertising and campaigns to consumers.... One of the ways of achieving this is by marketing these drugs.... Since the physician does not stand to legally profit from authorizing the drug to be used, the drug companies stopped the advertising campaigns that were directed at physicians.... This in effect, increased the advertising costs and raised the costs of innovative new drugs.... The pricing for this patent is very steep but once the medication has patent protection, the With this monopoly, comes a lot of power which gives pharmaceutical companies the incentive to focus on the large amount of capital needed for research and development....
4 Pages
(1000 words)
Essay
Metabical being the only FDA approved prescription drug, therefore, has a strong potential in the market which this report will explore and aim to exploit it throughout by formulating a marketing plan for launching Metabical.... This paper, marketing Strategy in Health Care, presents marketing and communication strategy for launching Metabical, a drug for weight-loss in the United States Market.... According to the study, the marketing plan would include the communication plan for Metabical....
13 Pages
(3250 words)
Research Paper