Nobody downloaded yet

AstraZeneca Marketing Strategy: Challenges and Solutions - Essay Example

Comments (0) Cite this document
Summary to essay on topic "AstraZeneca Marketing Strategy: Challenges and Solutions"
This study covers the global pharmaceutical industry, and more specifically AstraZenca, which is in a phase of restructuring and implementing operational issues. The pharmaceutical industry continued to grow through 2009, but the depressed stock markets reduced the market…
Download full paper
AstraZeneca Marketing Strategy: Challenges and Solutions
Read TextPreview

Extract of essay "AstraZeneca Marketing Strategy: Challenges and Solutions"

Download file "AstraZeneca Marketing Strategy: Challenges and Solutions" to see previous pages... Thus, in a sense the industry is at the cross roads having consolidated its position in several respects, but also facing a number of new challenges, as new opportunities open up for the industry. (booz&co, 2009).
AstraZenca, being one of the largest pharmaceutical companies in the world with a global presence,
Let us write or edit the essay on your topic "AstraZeneca Marketing Strategy: Challenges and Solutions" with a personal 20% discount.. Try it now
too is affected by the various environmental changes. Additionally, AstraZeneca has been burdened with overcapacity in manufacturing and product development and has been under pressure to downsize and make structural changes (Rosen, 2008). The company has been on a spree of downsizing its jobs and has effected 3,000, job losses at its home country itself. The challenges faced by AstraZeneca also include its slow flow of new products on which it could have further enhanced its growth and also its various attractive patents reaching expiry within the next five years. Additionally, AstraZeneca has been looking for partners and buying out both R and D capabilities as well as expanding its marketing efforts. It collaborates with labs like Palatin Technologies and Arrow Therapeutics in a bid to boost its R and D and hence get more products in the market.
One particular move that AstraZeneca has made is to expand its manufacturing and marketing operations to the emerging markets especially in the Middle East. It has set up manufacturing units in the region as well as initiated its programs of active partnership with local governmental and non-governmental healthcare units.
The current research therefore aims to assess the effectiveness of AstraZeneca’s marketing strategy for the Middle East. For doing this, the first step that the research undertakes is to collect data regarding the adopted strategy of AstraZeneca, its current and future plans for the region. Next, the research includes a critical analysis of the marketing strategy of AstraZeneca with specific reference to the political, social, economic and legal environment of the region. For ...Download file "AstraZeneca Marketing Strategy: Challenges and Solutions" to see next pagesRead More
Cite this document "AstraZeneca Marketing Strategy: Challenges and Solutions"
  • APA
  • MLA
  • CHICAGO
(“AstraZeneca Marketing Strategy: Challenges and Solutions Essay”, n.d.)
AstraZeneca Marketing Strategy: Challenges and Solutions Essay. Retrieved from https://studentshare.org/miscellaneous/1562549-astrazeneca-marketing-strategy-challenges-and-solutions
(AstraZeneca Marketing Strategy: Challenges and Solutions Essay)
AstraZeneca Marketing Strategy: Challenges and Solutions Essay. https://studentshare.org/miscellaneous/1562549-astrazeneca-marketing-strategy-challenges-and-solutions.
“AstraZeneca Marketing Strategy: Challenges and Solutions Essay”, n.d. https://studentshare.org/miscellaneous/1562549-astrazeneca-marketing-strategy-challenges-and-solutions.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "AstraZeneca Marketing Strategy: Challenges and Solutions"
Sustainable Solutions Paper. DBA strategy
This has enabled firms to make smart decisions and enhance efficiency in their business operations. Albani Corporation is a successful business in supply chain that has been involved with the production and distribution of perfumes and cosmetics. In this context, the aspect of sustainability is in relation to the external and internal business environment (Senge, 2008).
17 Pages(4250 words)Essay
Marketing strategy
The industry is witnessing increased growth even amidst the economic slowdown. To study the dynamics and factors affecting the Industry PEST (Political, Economic, Social and Technological) and Porter’s five forces analysis will be conducted in the study.
12 Pages(3000 words)Essay
Marketing Strategy
The paper will evaluate each of the strategies that can be implemented by the university. Marketing communication is very important as far as attracting students to a university is concerned. It is imperative for the university to portray itself as a reputable institution in the region.
4 Pages(1000 words)Essay
Challenges to the pharmaceutical industry's blockbuster-driven business model, and the effectiveness of GlaxoSmithKline's strate
According to this model, the pharmaceutical company needs to invest huge sums of money in their own research and development process. This model helps the pharmaceutical company to invest the same in several projects out of which only few would turn out to be successful.
8 Pages(2000 words)Essay
Globalisation - challenges for ceos and solutions
Technology and communications have been the drivers of this phase. (Parrett: 2005). "Globalization" implies economic integration of nations through trade, investment, production, flow of capital, information technology, joint ventures, mergers and acquisitions and other related activities. (Phua : 2004 )
10 Pages(2500 words)Essay
Electronic money challenges and solutions
Hence, a new form of currency has been used. This is called electronic money or 'e-money'. Also called 'e-currency', it is being spent through 'e-wallets'. This has started a new paradigm of business opportunities which would benefit both customers and organizations.
7 Pages(1750 words)Essay
Challenges, solutions, benefits
In 2004, the Institute of Healthcare Improvement (IHI), in line with its 100,000 lives campaign, “encouraged American hospitals to implement rapid response teams (RRTs) (20). The major purpose of RRT is to preclude the possibility of deaths outside the intensive care unit (ICU) by “providing a resource team that can be called to a patient’s bedside” (21) all the time.
2 Pages(500 words)Essay
Ethical Marketing Solutions
For example, McDonald’s fast food outlets serve meals scientifically proven to cause obesity but the public is still dependent on it. In the NBA, more and more adverts on alcohol are under
3 Pages(750 words)Essay
Business Performance and Strategy
The evidence of this has been showed in the company’s market share in the global pharmaceutical industry. Latest statistics
14 Pages(3500 words)Essay
IKEA Challenges and HR Solutions

The author states that brand-internalisation is the primary issue facing IKEA as it expands to other international markets where different cultures exist. The company faces the problem of recreating its brand identity based on the prevailing market conditions in different economies around the world.

8 Pages(2000 words)Case Study
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic AstraZeneca Marketing Strategy: Challenges and Solutions for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us