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Effects of Hospital Ratings on Patient's Decision of Admission for Treatments - Research Proposal Example


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Effects of Hospital Ratings on Patient's Decision of Admission for Treatments

Research Statement In particular, the researcher will put efforts on the below mentioned research statement to achieve aims and objectives of the research: “To identify and analyze the effects of hospital ratings on patient's decision of admission for treatments” Significance of the Problem It is an observation that there has been an evident alteration in processes and procedures of different markets due to significant impact of ratings and rankings. In particular, when it comes to hospitals, it does not remain limited to commercialization in comparison to other markets but it is more about the quality of healthcare that plays a crucial role in human lives. For this reason, it is anticipation that research on the abovementioned statement will be very helpful in understanding the impact of rating trend and changes that it will brought in different processes of hospitals. In other words, outcomes of this research will enable the researcher in understanding the role and status of hospitals in this commercial era where everything is now about consumer satisfaction. In addition, it will be very beneficial in recognizing the significance of rankings and ratings in the hospital industry whether it has received the same importance that it is enjoying in other industries. Literature Review Brief analysis of literature (Gaynor, 2006) has indicated that few researchers (Goldschmidt, 1997; n.d., 2007) have carried out studies to assess the influence of ratings of hospitals and healthcare plans on decisions

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and choices of consumers. However, there has been variance in the outcomes of different studies, one of the major reasons of selecting this topic that will reduce the gap that exists between results of previous studies. In addition, many studies (Jin & Sorensen, 2005) have found evident response of consumers in case of ratings of healthcare plans; however, it is still unclear whether rankings and ratings do the same with hospitals as well. Moreover, experts (Keeler & Ying, 1996) have identified that when it comes to hospitals, several other factors play a greater role in influencing behavior and decision of the consumers. For instance, researchers (Pope, 2007) have concluded that besides ratings and ranking, location is one of the most imperative factors that play significant role in influencing decisions of consumers regarding getting treatment. Besides location, studies (Wedig & Tai-Seale, 2002) have indicated that majority of consumers confront limitation of access to particular hospitals due to restriction from their healthcare plans, and often from their physicians and doctors that impact the decisions of consumers or patients in noteworthy manner. On the other hand, few surveys and subjective studies (Beaulieu, 2002) have specified that quality rankings do play some role in influencing decisions of patients regarding selection of a hospital for treatment. For instance, in the year 2000, Kaiser Family Foundation carried out a survey to assess influence of quality ratings on hospitals’ decision, and it concluded that twelve percent of the participants acknowledged the fact that "ratings or recommendations from a newspaper or magazine would have a lot of influence on their choice of
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Running Head: Research Proposal Research Proposal Table of Contents Table of Contents 2 Introduction 3 Research Statement 3 Significance of the Problem 3 Literature Review 4 Methodology & Hypothesis 5 References 6 Introduction Since few decades, ratings and rankings (Hall, 2009) have been enjoying significant importance due to their impact on consumer behavior and decisions, and until few decades ago, this trend was limited to restaurants, food chains, supermarkets, colleges, and media…
Effects of Hospital Ratings on Patients Decision of Admission for Treatments
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