Rohlinger Advertisement Analysis - Essay Example

The target audience is important in the setting of such an advert and I feel that the sales would not surge up if the audience targeted is in a relationship. I also noted with much interest the role played by ‘gender roles’ in the making of advertisements. In setting a cologne advert it was important to note the way men are made vulnerable and so they get the importance of owning the cologne.

However, from my own point of view, I do not think that the adverts made using erotic images can really coerce me to buy something. Say an advert for a burger, even if made by a sexy lady, that does not mean that I will go and buy it. Ladies like dolls and manufacturers have taken that as a good platform to make great sales. This way you find that even as age advances the ladies still remain glued to their dolls and have real attachment with them. The question that arises is whether the manufacturers really care more than the sales they make from the same.