Target Market and Competitive - chipotle - Essay Example

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The founder is a graduate from the Culinary Institute of America. CMG’s menu comprises of tacos, salads, burritos and burrito bowls. One of the competitive advantages of the restaurant is that the…
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Download file to see previous pages od with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment, and the farmers.” From the statement, it is clearly evident that the restaurant has ethical practices in line with the mission’s description. The main goal of the restaurant is to provide customers with high quality food associated with a high level of integrity. In fact, the food provided by the restaurant has a reliable source and preparation of the food is carried out with a lot of dedication, integrity and care. Therefore, the high quality service availed by the company is an added advantage because it is tricky to identify the food source people utilize every day (Halverson).
The target market of Chiptole restaurant is adults aged from 18 years to 24 years old. The targeted customers comprise of high school and college educated persons. The restaurant targets all the people who value freshness in foods such as organic, natural and homemade foods. The income brackets of the target market ranges between $10, 000 to $60,000. 82 percent of the target market is Caucasian and 69 percent do not have children. The target market comprises of individuals who are image conscious, tech shrewdness, love an active lifestyle, financially unfocused and environmentally conscious. The targeted consumers add value to the firm because most of them respond quickly to the products offered by the restaurant.
Chiptole’s customers are persons who love cooking their foods and others consider cooking as a hobby or a passion. In addition, some of the customers have an interest in issues to do with food network. Overall, the target market is all those people who value freshness in foods, and in their shopping behavior, they value anything fresh. It is evident that the consumer behavior of the target market adds value to the mission of Chiptole restaurant because the main goal of the restaurant is to provide high quality foods to the customers. ...Download file to see next pagesRead More
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