McDonalds - Essay Example

Comments (0) Cite this document
Summary to essay on topic "McDonalds"
McDonald's Corp, established in 1955 as McDonald's System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company's over 30,000 outlets worldwide, approximately 45% are located in the US…
Download full paper
Read TextPreview

Extract of essay "McDonalds"

Download file "McDonalds" to see previous pages... Subsequent initiatives included a breakfast menu available nationwide, with the introduction of the Egg McMuffin in 1973.
Ronald McDonald was first seen in a television appearance in 1963, and has since become the ubiquitous company representative and also ambassador of charity involvement in the form of Ronald McDonald House,
Let us write or edit the essay on your topic "McDonalds" with a personal 20% discount.. Try it now
which was established in 1974 as a key element of the company's philanthropic community involvement. The Happy Meal was introduced in 1979, which pioneered the promotional concept of marketing to children by giving away toys and games with meal purchases. This concept has since been adopted by all major burger chains, and has evolved into a significant promotional and tie-in tool for partnerships with major entertainment companies and events. Having created the promotional toy tool with the introduction of Happy Meals in 1976, McDonald's is the leader in toy-based promotions in both foodservice and across all industries. (www.datamonitor.com)
McDonald's suffered from a series of strategic blunders and a deteriorating public image in the mid-1990s. These slips included the launch of the low-fat McLean Deluxe sandwich, which was very poorly received, and the launch of the adult-targeted Arch Deluxe sandwich, which did not win consumer acceptance, whilst operating margins were negatively impacted by heavy couponing; The Campaign 55 promotion, a US$0.55 sandwich offer subject to a variety of confusing conditions, proved too difficult and was pulled.
In an attempt to find growth opportunities outside of the saturated burgers segment, McDonald's took a step towards diversification in 1998, when it purchased Latin American fast food chain Chipotle, and then in 1999 with the acquisition of Ohio-based pizza chain Donato's Pizza. In the same year, the company announced its intention to purchase the bankrupt Boston Market chain of restaurants that specialized in meal replacement and limited FSR. The sale was approved in 2000, and constituted McDonald's first major acquisition outside of its QSR stronghold.
In response to continuing criticism regarding its foods' nutritional content and to broaden its appeal to health conscious consumers, McDonald's has added a variety of healthier meal options, including premium salads and fresh fruit. The company discontinued its "supersize" menu items in 2004, and in 2006, McDonald's was the first fast food restaurant to post nutritional information on the packaging of each of its food items. The new packaging will use bar charts and icons to detail five basic nutritional elements - calories, protein, fat, carbohydrates and sodium.
Competitive Positioning
McDonald's is by far the leading fast food burger chain in the US, with nearly a 45% market share in foodservice. The company does, however, face strong competition, like other foodservice operators, but its ever growing market penetration, new product innovation and strong advertising backing helped the company see a consecutive value share increase between 2000 and 2005.
The reach of the McDonald's brand has posed growth challenges in recent years, as saturation presents limits to opportunities for unit growth in the US, the company's main market. The company initially turned to a strategy of diversification, evident in its acquisitions of Chipotle ...Download file "McDonalds" to see next pagesRead More
Cite this document "McDonalds"
  • APA
  • MLA
(“McDonalds Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
McDonalds Essay Example | Topics and Well Written Essays - 2250 words. Retrieved from https://studentshare.org/miscellaneous/1522543-mcdonalds
(McDonalds Essay Example | Topics and Well Written Essays - 2250 Words)
McDonalds Essay Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/miscellaneous/1522543-mcdonalds.
“McDonalds Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/miscellaneous/1522543-mcdonalds.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Burger King vs Mcdonalds
On the basis of burger quality it has been established that Burger King is superior to McDonalds. This is because the burgers offered at Burger King are quite juicy and they are flame boiled. On the contrary,
1 Pages(250 words)Essay
Phenomenon (McDonalds)
Before agreeing to join them, these brothers were Ray’s constant clients buying from him many mixers, which aroused his curiosity (Johansen 82). Hence, prompting him to find why they were
6 Pages(1500 words)Essay
The company’s global success has, for many years, been based on its fast and friendly service. Its kitchen was the best and fastest growing in business. In the late 1980s, the business started changing, not even its successful system could handle the challenges.
4 Pages(1000 words)Essay
The company which entered the Indian market in 1996 has since evolved within the market with its products and services demonstrating an increasing market share. Nonetheless the company is subject to political, economic, social and technological forces within the Indian business environment which shapes the direction of its growth.
16 Pages(4000 words)Essay
McDonalds total quality management
There are lots of operational procedures and sets of rules and regulations that McDonalds have specified for its employees and order servers to make sure that the food that is served is not only of high quality, but it is delivered quickly as soon as it is ordered.
1 Pages(250 words)Essay
McDonalds Marketing
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
4 Pages(1000 words)Essay
Mcdonalds AD
(McDonalds) The food chain deals with a large variety of foods for people of all ages and updates its menus to reflect changing consumer taste. (Evans) To keep ahead of the competition, McDonald’s employs a multifaceted advertising approach that employs print and digital media as well as promotional campaigns.
1 Pages(250 words)Essay
McDonalds, the leading global food retailer, serves 52 million people each day. Apart from their own chains they also have partner brands like which
10 Pages(2500 words)Essay
The weaknesses include lawsuits, the companies’ image and culture insensitivity. The inbound logistics have their weaknesses and strengths as well. The strengths include the stable economies to scale, they posses and their ability to deliver orders just in time and at
2 Pages(500 words)Essay
The value system laid down by the society to define right and wrong, influences from family and peers have great impact and institutions like religion or ethical groups or educational authorities also impact him. Ans. Norms, values, artifacts and institutions are the major components of a culture.
19 Pages(4750 words)Scholarship Essay
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic McDonalds for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us