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Gender Development in the Family - Essay Example

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In the paper “Gender development in the family” the author looks at how television commercials and cartoons shapes gender role by their portrayal of male and female. He has found out that in both commercials and cartoons, females are always dominated by males both by their number and their roles…
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Gender Development in the Family
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"Gender Development in the Family"

Download file to see previous pages This portrayal of boys and girls in television commercials and cartoons is expected to create more dominant males and submissive females. Boys will see masculinity as being rational, efficient, competitive, and ruthless while girls will be imbued with femininity by being compliant, emotional, and cooperative (Chandler 5). It should also be noted that commercials and cartoons portray these characteristics as “natural.”
2. W hat negative or positive implications do current gender images have for families and our society?
 Stereotypes generally create a double standard in the society (Double Standard 3). Current gender images promote discrimination and injustice by making people judged by what they are instead of what they do. In our present society, men are often given more career opportunities than women. An extreme example of double standard is the slut/stud, where a man who slept with ten women is generally envied and highly regarded by his peers while a woman did the same will become an object of disgust. 
3. How do different family ideologies influence goals that a family system might have regarding gender roles?
 Family ideologies have huge implications on shaping gender roles. More conservative families tend to favor the more traditional and conventional values. In this type of ideology, girls are raised to be demure, gentle, sensitive, submissive, and dependent while boys are raised to be active, aggressive, and independent. Traditional families also favor male dominance. ...Download file to see next pagesRead More
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