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Can event management education in the UK successfully prepare for industry professionals of the future - Literature review Example

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Title: Event Management [Author] [Instructor] [Date] Can event management education in the UK successfully prepare for industry professionals of the future? Introduction to Event Management According to Carlson J (1995) in UK there has been a huge leap of interest in events management as an academic subject area at undergraduate level as more and more universities either run specialist events courses or include events as part of their curriculum…
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Can event management education in the UK successfully prepare for industry professionals of the future
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Download file to see previous pages . Types of event management: McDonnell I (1999) says that in order to be successful in the field of event management, no matter what department of specialization one needs certain qualities which are as follows: Negotiating skills. Creative skills. Convincing skills. Coordinating skills. Planning skills. Executing and implementing skills. According to Royal C (1998) there is a list of the varied events that are organized by the cross section of event companies: Business events, Corporate events. Cause related events, Coordinating skills, Fundraising events, Exhibitions, Trade fairs, The Structure of the events industry: Foley P (1996) says that the rapid growth of events in the past decade led to the formation of an identifiable event industry with its own practitioners, suppliers and professional associations. The emergence of the industry has involved the identification and refinement of a discrete body of knowledge of the industry’s best practice accompanied by a period of rapid globalization of markets and communication which has affected the nature of and trends within the industry. Further it has been accompanied by an era of increasing government regulation, which has resulted in a complex and demanding operational environment. The following section describes the key components of the event industry. Begrudge G (2006) says that the events are often staged or hosted by event organizations which may be event specific bodies such as the Harrogate International Festival or the Glastonbury Festival of Contemporary Performing Arts. Other events are run by special teams within larger organizations such as BBC Good Food Show organized by BBC Haymarket Exhibitions or ITMA 2003 which was organized by a team within the NEC Group. Corporate Events are often organized by in-house event teams or by project teams within the companies that are putting on the event. Event management education and Training: According to Walters P (2008) as the size and the needs of the event industry have grown event management training has started to emerge as a discrete discipline. In the early years of the industry the field was characterized by a large number of volunteers. Those event managers who obtained paid positions came from a variety of related disciplines, drawing on their knowledge gained form that discipline and skills learnt on the job. As industry has grown a lot and government is allocating funds for event management industry, this leads a high demand of professional and educated event managers. Event management seems to be an easy job but without having a professional degree, sometimes it becomes really tough to defend the situation. Students have great opportunities after achieving event management degree. Client comes in a company with raw ideas, only a professional event manager can understand their ideas correctly. There is a process that needs to be followed by event managers for confirming the requirements of the client. Students achieving degree of event management has great opportunities in market as event management is becoming a bright career for them. Now it becomes possible by the event managers to change client dream in reality about their events i.e. concert, ...Download file to see next pagesRead More
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