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Franchising Co-Op in the EU, Middle East and South Asia - Research Paper Example

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This report details the possibility and process of the Co-Operative brand rolling out to the overseas. It designs the business opportunities potentially suitable for the three countries they have chosen for the initial expansion. It explains the exact setting of the proposed expansion…
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Franchising Co-Op in the EU, Middle East and South Asia
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Download file to see previous pages This paper is intensive research on the expansion of Co-Operative groups. It goes in detail of the themes and theories of such an undertaking making a big phenomenal move which would create significant changes in the economical and social aspects of the countries to where the organization is going to move. The study considers the areas such as firm’s objectives for the expansion, the forms of business the firm will initiate in those countries along with the mode of financing and the amount of risk involved in such an investment. It would also analyze the details of the profit margin and transfer to the UK. Tax concerns are evaluated and the workload of UK employees on such an overseas investment is assessed in the paper.
The Co-Operative is United Kingdoms consumer co-operative which managed to take up the Summerfield supermarkets in March 2009. The organization has around 4.5 million members and 123,000 thousand employees covering all the different fields of the business. With such investments and achievements, the Co-Operative has become the largest business owned by the consumer in the world. Since 1992 the Co-Op has been UK’s biggest supermarket supporter of fair-trade. They sell the widest range of fair-trade products which benefits producers in some of the world’s poorest countries such as East African countries (The Co-Operative). Co-Op is a multifaceted organization with vision and mission at hand make the world a better place to live in. ‘The Co-operative is amongst the world’s leading businesses when it comes to taking up the challenge of combating global climate change. During 2007, 99% of our electricity was sourced from good quality renewables (or green) sources, such as wind and water power. The Co-operative is committed to supporting the positive contribution that children and young people can make to their local communities. Thus, this year they are involving more than 100,000 of them with their community programmes. ...Download file to see next pagesRead More
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