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The Performance of the Companies: Kellogg and Kraft Foods - Essay Example

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This essay has been conducted to mainly analyze the financial performance of Kellogg Co. and Kraft Foods with the help of common-sized financial statements and traditional ratio analysis. The income statement for Kellogg has shown more stable and better performance as compared to Kraft Foods…
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The Performance of the Companies: Kellogg and Kraft Foods
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Download file to see previous pages Kraft Food Company is one of the world’s largest food companies. In 2011, the estimated revenue of the company is approximated as $54.4 billion whereas the earnings of the company before taxes have amounted as $4.8 billion. Kraft Food incorporated in Virginia in 2000. They have around 126,000 employees all over the world. The company manufactures and markets products related to food which includes confectionery, biscuits, cheese, beverages, packaged grocery, convenient meals, etc. The company sells its products to its customers in over 170 different countries. At the end of 2011, the company reported gross assets of $93.8 billion and net assets of $35.5 billion. Kraft Food Company is a member of Standards and Poor 500, Dow Jones Industrial Average, Ethibel Sustainability Index and Dow Jones Sustainability Index. In 2011, the company’s portfolio included 12 brands. All these 12 brands reported revenues of $1 billion each. The most renowned brands of the company included Oreo, Mila and Cadbury Chocolates, Philadelphia Cream Cheese, Nabisco, Maxwell House Coffees, Trident gum, Kraft cheese, dressings and dinners, Tang powdered beverage, LU biscuits, and Oscar Mayor Meats. The brand portfolio of the company included around 80 brands which generate revenues exceeding $100 million each year. Kellogg Company was founded in 1906. Its subsidiary companies are engaged in marketing and manufacturing convenience and ready to eat food. The major ingredients which are used in the products of Kellogg include rice, oats, wheat derivatives, chocolate, cocoa, various fruits, soya bean derivatives, flour, vegetable oil, eggs, dairy products, and other filling ingredients. Most of these ingredients are purchased from different sources in the United States. The company possess a large market share and has got the most renowned cereal products in its portfolio. ...Download file to see next pagesRead More
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