Company Strategic Analysis - General Mills - Research Paper Example

Comments (0) Cite this document
Summary
Introduction This report analyses the internal, external capabilities of one of the important firms in United States, General Mills. Different tools like SWOT analysis, Porter’s five forces model and VRIO model have been used to analyze the company and its performance…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Company Strategic Analysis - General Mills
Read TextPreview

Extract of sample "Company Strategic Analysis - General Mills"

Download file to see previous pages The company has strong brand equity in the market place. The company’s financial position is strengthening even at the time of recession. The company has a diversified product portfolio. The company’s brands have strong brand identity. The company’s internal processes for acquiring raw materials for its products are very strong. Weaknesses: The scale of companies operations are hiding inefficiencies in its operations. General Mills is not taking enough measures to raise its productivity. Opportunities: Recent social trends have created a market for convenience food items. General Mills can export its product to the Asian Markets. Threats: The environment of recession is creating unprecedented operating challenges for the company. Kraft and Kellogg are formidable competitors of the company, having strong brands of their own. Suppressed consumer demand is threatening company’s revenues. Porter’s Five Forces Analysis: Threat of Substitutes: This dimension falls on the higher end of the spectrum because consumers have the option to buy convenience food items from food stalls and cheap hotels. Moreover, consumers can even decide to cook themselves fresh meals. So it can be concluded that there are alternatives available to consumers. Rivalry amongst competitors: This dimension is also ending up on the higher end of the spectrum because as mentioned earlier Kraft Food and Kellogg, both are formidable competitors having strong management and brand portfolio. In addition to this these companies also have strong capital base to support their operations. Suppliers Bargaining Power: This dimension also falls on the higher end of the spectrum because there are few quality suppliers of raw material in the marketplace. Companies who want to gain quality raw materials have to adhere to suppliers’ terms and conditions. Moreover, the price of the raw material is also very elastic, which leads companies to the future markets; in order to protect themselves from price risk and inflationary pressure. Customers Bargaining Power: This dimension again lies on the higher end of the spectrum because recessionary pressure has made consumers to curtail their expenditure. Consumers are demanding higher value at lower price from companies, in order to draw them to spend. Companies therefore have to adhere to the demands of consumers in order to utilize their huge asset base. Threat of New Entrant: This dimension falls on the lower end of the spectrum because the market conditions are not that encouraging for any new entrant to enter this market. Since the industry is engulfed by recession and has strong competitors in it, therefore no new entrant will be able to operate effectively in this marketplace. Firm’s overall Performance: Even at the time of recession the company has managed to perform exceptionally well. Almost all of its financial indicators are on the positive side of the spectrum, reflecting the fact that the company has been successful in implementing its year start strategy. The company’s 2010 sales figure is up by 1 percent as compared to its 2009 sales figure (General Mills e, 2011). Operating profits have increased substantially, that is by 8 percent. Net income of the come has also increased drastically (17 percent) (General Mills e, 2011). The company’s asset utilization has also increased as reflected by the head of “Return on Average Total Capital”. This figure is up by 150 basis points, which is very encouraging. For the share ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Company Strategic Analysis - General Mills Research Paper”, n.d.)
Retrieved from https://studentshare.org/business/1452827-company-strategic-analysis-paper
(Company Strategic Analysis - General Mills Research Paper)
https://studentshare.org/business/1452827-company-strategic-analysis-paper.
“Company Strategic Analysis - General Mills Research Paper”, n.d. https://studentshare.org/business/1452827-company-strategic-analysis-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Company Strategic Analysis - General Mills

Strategic Analysis of General Healthcare Group Ltd

... Strategic Analysis of General Healthcare Group Ltd. I. Business Information General Healthcare Group Ltd. (GHG) is specialising in health care services in the United Kingdom. At present, GHG is in control of 67 hospitals and clinics (General Healthcare Group(a) 2011). The company employed thousands of consultant specialists to provide health care services in designated specialty areas. In terms of facilities the company has adequate numbers of bed (General Healthcare Group(d) 2011). Netcare UK and BMI Healthcare are its two major subsidiaries. Netcare UK offers general surgery, ENT,...
11 Pages(2750 words)Essay

Company Strategic Analysis

...Department, viewed 5 May, 2011, http://www.fao.org/docrep/006/y5143e/y5143e0v.htm Flight, G, 2006, ‘Grinding Out Success Next to Starbucks’, Business 2.0 Magazine, viewed 2 May, 2011, http://money.cnn.com/magazines/business2/business2_archive/2006/10/01/8387114/index.htm Fortune Magazine 2011, ‘100 Best Companies to Work For’, viewed 1 May, 2011, http://money.cnn.com/magazines/fortune/bestcompanies/2011/index.html Hanna, N & Wozniak, R, 2001, ‘Consumer Behavior: An Applied Approach’, Prenhall, New Jersey. Hill, Charles W.L &Jones, G.R, 2008, ‘Strategic Management Theory: An Integrated Approach’, 8th Edition Larson, R, 2009, ‘Marketing Strategy and Alliances Analysis of Starbucks...
6 Pages(1500 words)Essay

General Electric Company

...for the stated period has also risen by around 20 percent. Moreover the company also reflects a backlog of orders pertaining to equipment and service of the order of $200 Billion during 2011. The company however gains success in meeting the needs of shareholders by reflecting a rise in dividends by around 70 percent by the close of 2011. General Electric during 2011 is reflected to possess flexible assets in terms of cash and other equivalents to around $85 Billion during 2011 (GE, 2011, p.1). Goals and Strategic Business Plans of General Electric The goals of the company can be studied mainly along four main fronts that can be reflected...
7 Pages(1750 words)Research Paper

Company Strategic Analysis Paper: General Motors

...? Strategic Analysis: General Motors Introduction Continuing losses and market share declines caused by drastic fall in sales forced General Motors to file for bankruptcy protection in 2009. Subsequent to filing Chapter 11 bankruptcy protection, General Motors was renamed as Motors Liquidation Company (MLC). As per reports (Reuters, 2011), through this Chapter 11 reorganization, the company aimed at four objectives including settlement of claims of unsecured creditors, eco-friendly management of MLC’s remaining assets, handling of possible asbestos-related claims, and management litigation claims. This...
5 Pages(1250 words)Essay

General Motors Company Management

...Abstract This paper intends to reflect various controlling aspects of management in an organization. Moreover, the paper would also highlight the benefits of lean manufacturing technology which has been implemented in General Motors Company (GM). The technique has been recognized as the controlling tool of the business operations within GM. It contributes in the control of manufacturing along with labor costs during the production process. Introduction Lean manufacturing can be well described as a compound approach aiming at reduction of wastes, coordination with supply chain and creation of close collaboration with customers (Brondo & Baba, 2010). GM is regarded as one of the foremost leaders in the...
4 Pages(1000 words)Essay

Financial Statement forecast for General Mills

...Financial ment Forecasts This chapter will be divided into 3 parts. The first part will focus on the final forecast parameters. Then it will befollowed by a presentation of the company's pro forma financial statements(McQuaig, 1997). This chapter will followed by a presentation on the financial ratios of the company. Presentation of final forecast parameters/assumptions The General Mills Food and Beverage Company e model ZA in a number of ways in order to generate an acceptable financial forecast for the Company. For the Sales Growth Rate of 2005, we have used the Company's sales growth prediction...
8 Pages(2000 words)Essay

Supermarket Company Strategic Analysis

...company, Tesco, with emphasis on its external environment analysis and company's analysis of resources, competence and culture. Two future strategic options are suggested in regards to the resources based strategies. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people. It provides online services through its subsidiary, Tesco.com. The UK is the company's largest market, where it operates under four banners of Extra, Superstore, Metro and Express. The company sells almost 40,000 food products, including clothing and other non-food lines. The...
12 Pages(3000 words)Assignment

COMPANY STRATEGIC ANALYSIS- Starbuck

...of product or service quality. Starbucks Coffee is the leading coffee shop globally. It manages over thousands of branches across United Kingdom, Ireland, Central Europe and Asia. This study explored the competition inside the coffee shop industry. Starbucks Coffee is the most competitive company in the coffee shop industry. The study analyzed the profile, the company's goals and objectives and the industry life cycle, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the coffee shop industry undergoes very diverse change almost everyday, it is just right that Starbuck's Coffee's competitive strategy on...
12 Pages(3000 words)Essay

9Live strategic analysis - general environment

...it is primarily a quiz TV channel and can be accessed through internet therefore its demographic study includes most of those viewers who are either fond of using technology or having some tendencies to gamble. Besides, the concept was of an interactive T.V. running without advertisement revenues therefore there was an strong tendency that channel must lure people from all walks of life to constantly call in during all time of the day so that a constant flow of revenue is insured. Since It was largely believed that solving crossword puzzles, or answering quiz shows was the job of those who probably are of old age or unemployed therefore demographical factors present a different challenge to 9Live. Economic...
2 Pages(500 words)Essay

General Motors (GM) Company - Case Analysis Report

...General Motor Corp-An analysis General Motor Corp-An analysis College General Motors Corporation has posted a whooping loss of $9.5 billion in the fourth quarter of its financial year 2008. The struggling auto giant has posted cash loss of $ 5.2 billion in the last quarter of 2008 and a total cash loss of $19.1 billion during the financial year 2008. This research essay analyses the company’s background, legal issues and ethical issues faced by General Motors and recommendation to come out of the current financial crisis in detail. I need to request a revision to my paper.  I cannot have any chart or table, because it...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Company Strategic Analysis - General Mills for FREE!

Contact Us