Nobody downloaded yet

The project of Kellogg Company producer of cereal and other food - Essay Example

Comments (0) Cite this document
One of the main reasons behind such popularity of the topic is the huge acceptance of it in the industry. Today, each and every company spend significant amount of resources in the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
The project of Kellogg Company producer of cereal and other food
Read TextPreview

Extract of sample
"The project of Kellogg Company producer of cereal and other food"

Download file to see previous pages This report starts with a proper introduction which gives a fair idea about the basic concept of strategic management and the sequence of work that is followed throughout the project.
Since the project is on Kellogg, it is very important to have a clear understanding about the company, its business model, products, and employees. This report includes a brief but well structured overview of Kellogg Company.
There are several strategic management models. Two of such models (Porter’s five forces and Ansoff Matrix) are used in this report. The main theory behind these models and their application in the context of Kellogg are properly discussed in this paper.
‘Strategic management’ is one of the most widely investigated terms in the global business environment in the recent past. The concept has arrived from the word strategy. Ansoff and McDonnell have defined strategic management as “a systematic approach for managing strategic change which consists of positioning of the firm through strategy and capability planning and real time strategic response through issue management.” (Cole, 2003). According to Andreas Rasche, main objective of strategic management is to create potentials with the purpose of achieving future success by directing organisations regarding what they can do and what they need to do in order to stay ahead of competitors (Rasche, 2007). Strategic management deals with the formulation of business strategies along with its proper implementation in order to achieve various strategic objectives. It is very important to have a clear understanding regarding the internal and external environment of the organisation before making business strategies. Strategies that are made without any prior knowledge of company’s internal and external environment are likely to have high chance of failing and failed strategies ultimately result to the wastage of valuable resources like time and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The project of Kellogg Company producer of cereal and other food Essay”, n.d.)
The project of Kellogg Company producer of cereal and other food Essay. Retrieved from
(The Project of Kellogg Company Producer of Cereal and Other Food Essay)
The Project of Kellogg Company Producer of Cereal and Other Food Essay.
“The Project of Kellogg Company Producer of Cereal and Other Food Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Company Analysis: Kellogg the company’s maturing product portfolio. Not only would that it give the company a first mover’s advantage in this category, because not else is having a product belonging to this category. This product would reinforce the company’s image of innovation and quality. Also the product features are such that they would appeal to the youth, who are the most promising customers of the company in the future and who would spend when the economic crisis would end. Company Analysis: Kellogg is the world’s leading producer of cereal and convenience food items. The company...
9 Pages(2250 words)Essay
Business Strategy in Kellogg Company
...principles that act as the foundation of company. The Company has also set out values that guide the daily operations, choices, and actions of its employees at all levels of the company. The vision statement of Kellogg Company is “to be the food company of choice” while its mission statement is “to drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities.” The above vision and mission statements has set apart Kellogg Company from other cereal food...
12 Pages(3000 words)Term Paper
Kellogg Company
... by taking into account its strategic plan, an evaluation of its strengths, weaknesses, opportunities, and threats and the comparison of the company with other companies in terms of strategic planning. Overview of Kellogg Company Kellogg Company is currently the leading producer of cereal and convenience foods such as cookies, cereal bars, frozen waffles, meat alternatives, pastries, piecrusts, and ice cream cones. The products of Kellogg are manufactured in more than seventeen (70) countries and marketed in more than one hundred and eighty countries (180) around the world (Kellogg Company, 2010). Strategic Planning Strategic planning refers to the process of developing a mission and long-range objectives and how such objectives... advantage...
8 Pages(2000 words)Coursework
Food Fantastic Company
...? IT General Controls Risk Assessment Report Food Fantastic Company March 28, Background: Foods Fantastic Company is a publicly traded grocery chain with a chain of 50 stores in the US based in Mason, Maryland. The company has embraced technology to a great extent and uses state-of-the-art applications and devices to monitor inventory, process checkouts and maintain its accounting books. An ITGC review is necessary because of the degree to which the company is dependent on the data produced by its information systems for accounting and decision-making. Purpose: The purpose of an ITGC review is to ensure the reliability,...
1 Pages(250 words)Essay
Dole Food Company
...? Introduction, Review of Accounting Process and Financial ments SLP Dole Food Company Dole Food Company is the world’s leading producer and supplier of fresh vegetables and fruits, and other kind of value-added products. This company was founded in 1851 in Hawaii, and it was included under the laws of Hawaii in 1894. In July 2001, it was reincorporated as a Delaware corporation. Its headquarters is located in Westlake village, California. Dole is one of the world’s leading producers of pineapples, bananas, packed fresh vegetables, salads and fruit products. In the fiscal year ended 2, 2010, this...
3 Pages(750 words)Essay
Almarai food company
...of Commerce 3). The dairy industry has attracted a number of players but they are limited by widespread water shortage across the country. The major players in the industry include the Almarai Food Company which was established in 1976; Al safi Denone established in 1979; Nada dairy; Nadec and other smaller companies. The four organizations hold approximate market share of about 41.7%, 20.7%, 8% and 14% respectively (Pendleton 2). The companies started by producing plain lifelong milk but due to demand they have also included flavored lifelong milk. The government has over the years capped the growth of the dairy industry (Al-Otaibi and...
3 Pages(750 words)Essay
Cereal Case effort to prepare the said nutritious meal. The children on the other hand are quite happy to have a cereal that is full of all their favourite attributes, i.e. flavor as in; cocoa, strawberry, honey, etc., degree of crispiness, frosted, sugared, etc., and of course comes with a surprise toy or represents an idolized cartoon / movie character. Teenagers, who have a very interesting yet stressful life, go for the cereals as a way of a quick healthy yet palatable meal, which they consider a healthier option to fast-food that keeps them more energized and peppy. For busy and usually careworn adults with sedentary lifestyles, cereals are a boon, they are...
3 Pages(750 words)Essay
Kellogg strategy
...on their products and quoting their 2008 annual report “Our focused strategy concentrates on growing our cereal business and expanding our snack business” (Kellogg Co., 2008a, p. 8). The biggest client of the company is Wal Mart which is obviously a valuable client base since it has a wide reach in terms of the variety of clients it serves and also with the geographic locations of all the Wal Marts in the US. In other locations however, a big market similar to the Wal Mart or its equivalent should be explored and targeted as a partner in marketing the products. The direction that the company is taking in purchasing potential partners like those in...
12 Pages(3000 words)Essay
Few Major Brands of Kellogg Company
... recommendation Overall, Kellogg is a highly successful organisation and generating profit in all the product segments. The main reason of their huge success is that they are continuously launching new products with nutritional value and they are utilizing different promotional methods for every product. There are few issues that need to be solved by the company such as they need to introduce a totally new range of products apart from breakfast snacks and they need to create their own online distribution channel. Recommendation for new product: Kellogg needs to introduce a totally new range of products apart from the breakfast cereal and nutrition bars. They can introduce a new food section such as confectionary and minerals... Few Major...
5 Pages(1250 words)Essay
Cereal Stuff
...Leadership Interview Introduction It can at times be painstaking difficult to get the kind of a leader that you need to head a new departmental division at a company. Cereal Stuff is medium-sized cereal company that is looking to expand operations to Canadian and Mexican markets, and as a part of that expansion scheme, there is a plan to create a new department that handles production of a new product containing quinoa. In this regard, the company is looking an individual that is going to head the new department, and thus be the fourth vice president at the company. Below are eleven interview questions that would guide in getting the best...
4 Pages(1000 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic The project of Kellogg Company producer of cereal and other food for FREE!
Contact Us