Marriott International Company - Essay Example

Download file to see previous pages The excellent services offered by the hotel as well as its unique system that provides travellers with not just a place to stay, but whole new opportunities to experience the cities is what enables MAR to invoke such an increased level of customer satisfaction. Furthermore, the constant innovation in its service as well as its significant competitive advantage over other companies, make the company the first preference for owners as well as franchises.

Main Operations: Marriott International Inc (MAR) includes prominent ventures such as “Marriott, Courtyard, Residence Inn, Ritz-Carlton, Renaissance,” as well as “nine other” brands (Silva). Each of the company’s brands is “individually distinctive,” but at the same time, as a whole, these brands are what make the organization “collectively powerful” (Marriott Hotel: Brands). The management of MAR ensures that each of the units under various brands provides exceptional quality service that caters to the demands of the customers. The incorporation is one of the foremost players in the hospitality industry, and this is basically due to their concrete system, which involves an integration of “attentive guest care, exceptional amenities, in-depth knowledge, and preeminent loyalty programs” (Marriott Hotel: Brands).

The brands of MAR are primarily divided into luxury, lifestyle collection, destination entertainment, select services, and extended stay. Therefore, the operations of the organization vary from providing hotel services for a few days to that resident services that extend for more than thirty days. The company focuses on the upper-class businessmen clientele, but it is not limited to them, as recently they have introduced Moxy Hotels, which aims to fulfill the needs of the economy tier yet with an ensured three-star hospitality service. Every service undertaken by this hotel giant is to provide answers to the demands of the current market while simultaneously safeguarding the interests as well as meeting the satisfaction requirements of customers. Areas of Operation: Even though the majority of its undertakings are located in North America, the company still is a global player as it owns “284” units in Europe, “132” in the Asia Pacific, “41” together in the Middle East and Africa as well as “62” in the regions of Latin America (Silva). ...Download file to see next pages Read More