Critical evaluation of 4 Ps - Essay Example

This greatness of Nokia is just for the reason that, it identifies the core of brand needs to be portrayed in everything that the company does, particularly those that influence the customers (Hooley & Graham, 2008). The product design is obviously judgmental to the accomplishment of the product, but the question arises that how the Nokia administers to insert qualities in product design? The response is that it provides their user a great deal of consideration to use their phones. The large display screen, for example, is the “appearance” of the phone.

The delineation of phones is arched and easy to grasp. The mobile casing and other features such as colors and functionalities can be customized according to the user’s character, way of life, and frame of mind of the customer. The soft keypads also put in the great deal of compassion and comfort, articulating the brand nature. Product design emphasizes on the customer and their needs, and this can easily be summarized in the catch phrase “human technology’’ (Kotler & Pfoertsch, 2006).

But in the USA, Nokia status has started shaking. It led the 40% shares of the American market in 2008 with its Symbian OS in 2009, 33% Apple’s iPhone started taking market and some other companies such as Motorola, HTC, Samsung etc. now shares in almost 5% of the American market. Nokia’s big competitors are Samsung, Apple and HTC (Ewan, 2010). Marketing Mix 4P’s Nokia is utilizing successfully its 4P’s Price Place Promotion Product Price Price manipulates the brand price in two ways (1) look for the lowest price to keep away from financial risk or (2) seek the higher price to gain the product quality (Kotler & Pfoertsch, 2006).

There is a specific category of customers for which the price is vital especially when considering items for everyday use. In this scenario, some customers may also choose the brand just because they are offered at lowest prices, whereas some customers prefer to buy high price because they believe that higher price things are of high quality. The phones that Nokia is producing are frequently sold at high prices. The value of new technology starts reducing after two months of its launching time.

Nokia phones are mostly sold at ?200+, if they carry the latest technology. The prices of such technology are mostly based on competitors and competition, but they always tried to be within the approach of their customers, they always take their customers under consideration (Gabrielssona & Gabrielsson, 2008). Places Nokia phones are available and generally sold all over the world. Some of the renowned dealers or retailers of this product are Advance telecom, United mobile, Mobile zone, The Find (Dubai), Dixon‘s and other Electrical suppliers.

Promotions Advertising which can be done through the TV (series of Nokia Lumia Ad one with Priyanka chopra), Bill boards (all over the world they are using billboards to promote Nokia), Radio and Newspaper, Posters Dummies and display stands. Nokia is also doing their promotion by providing product trainings for student for which they had arranged special training sessions in various institutions. Promotion is one of the vital aspects to focus upon in this technological industry. Hence every company is bound to use all weapons of marketing which includes front line