Digital Media of Food Advertisements Influences the Perception of Adolescent Girls on Their Habits - Research Paper Example

The themes provide an avenue to collect the first type of data, which is secondary data for the study.  The themes also form the organization of the chapter. The themes include The role of advertisement in the food and nutrition industry, Why adolescent girls can be the target of advertisers, the Possible influence of advertisement on the perception of girls, and Educating girls on decision making about food and nutrition products.Food and nutrition are an important part of the lives of all people.

This notwithstanding, there are a number of factors that ought to be considered while making decisions on what one eats. As the saying goes, ‘you are what you eat’. What this means is that the food, drinks, and drugs one takes into their bodies have a lot of effect on how they turn out to be in several aspects of our lives including physical growth, psychological development, and social adaptation (Patel, Smith, Knowles and Lin, 2012). The importance of being very critical of what a person eats and drinks notwithstanding, there are so many problems that serve as a limitation to selecting and consuming the best of food, drinks and drugs.

Because food and nutrition products are part of the basic necessities of life, there is often so much competition among people engaged in the sale of these products.As part of ways of surviving their various competitions, these marketers resort to the use of many different modalities of marketing including the use of digital advertisements (Norazmir, Norazlanshah, Naqieyah and Khairil Anuar, 2012). The core problem with these digital advertisements however has to be with the fact that they are presented only as a marketing tool to catch the attention of people to products and make the purchase.

The advertisements are not necessarily a tool for educating the public on particular nutritional values of food. Because of this, the tendency that advertisers will refuse to state the real case about their products, such as side effects is rare (Patel, Smith, Knowles and Lin, 2012). Meanwhile, in their purchases, most young people, particularly adolescent girls do not take time to go beyond advertisement messages but make purchases merely based on what they hear and read in advertisements.