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Fashion and Consumer Culture - Essay Example

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The essay analyzes fashion and consumer culture. Consumer goods and services potentially play an important role in who we are and how we construct our social lives, in terms of how we use such goods and services and how we relate to other people through such goods and services…
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Fashion and Consumer Culture
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Download file to see previous pages The essay "Fashion and Consumer Culture" concerns the consumerism and fashion. Factors include religion, beliefs, climate, gender, and economic and cultural situation, among others. Though fashion may change as dictated by society, clothes are more than just about warmth and protection. In fact, clothes have become a representation of particular cultures that create them. Clothes are considered consumer goods. But then again, more than being consumer goods, it defines the cultural class that wears them. It is one of those consumer goods that are being used as tools for social mobility as stated in the ‘Conspicuous Consumption’ theory by 19th Century economist and sociologist Thorstein Veblen. In his book ‘The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions, he says that luxury goods are tools to display economic power, and that such display of discretionary economic power is a means of attaining or maintaining a particular social status. Moreover, as an elaboration, these consumer goods have become tools to provoke envy from other people. Ultimately, consumer goods, and fashion is one of them, is a means of displaying a buyer’s superior socio-economic status. In the article ‘Consumption and the Consumer Society’, it says that the average United States resident consumes 275 lbs. of meat, uses 635 lbs. of paper and uses energy equivalent to 7.8 metrics tons of oil. Forty-five years ago consumption was about half of current statistics. In the U.S. there are 2 persons. ...Download file to see next pagesRead More
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