Fashion goes round in circles - Research Paper Example

The essay "Fashion goes round in circles" concerns the fashion designs. The notion thus results in the repetition of previous fashions but with new improvements. The repetitive nature of fashion arises from the fact that the practice is an art and therefore relies on the moral demands of the society as explained in the essay below. Fashion design demands both originality and uniqueness in the works of the designers. The originality and the uniqueness of designer are limited to the prevailing social and cultural features.

Such influence the tastes and preferences of people thus determining their selection of a fashion design to consume. Despite being cultural products, fashion design is a multi-billion dollar company in the contemporary society employing millions of people globally. The designers demand profitability and the longevity of their product line. Fashion designers thus carry out extensive market researches with the view of determining the prevailing social and cultural factors that may influence the preference of the consumers to a particular design.

Designers thus limit their creativity to the demands of the society, which often make up their target market. The consumption of fashion design products relies on decency and aesthetic appeal. In the selection of clothes for example, most people prefer clothes that do not only cover their nakedness but also flatter their bodies thus complementing their looks and body shapes. The works of the designers thus remains limited to the decency.. Culture and religion are two main social factors that influence both the consumption of fashion design products and their production in equal measure owing to the fact that the two have a close relation.

The above among many other operational factors influence the production of fashion design products. The profession restricts productivity since it relies on the prevailing social and cultural features. These validate the claim that fashion design products go round in circles with the designers often recycling their previous works. Additional factors that contribute to the emergence of the trend include both consumption and production of the fashion design products. After determining a design that covers the essential parts of a human body or a design that exhibits a specific quality, the designers use the sale of such products to determine the success of the brand.

They therefore center their subsequent designs on a successful previous design. This way, the works do cease to exhibit any originality since the products are all related. Blouses and shirts have retained a particular design over the years with most designers often changing either the shape of the neck or other negligible features of the clothes. Such designers as Mark Spencer and Sir Henry enjoy a global market in the design and production of shirts. However, the two product lines do not exhibit any difference in their products.

The differences often arise from the raw materials they use and the company logo (Hollander 121). Shirts have a specific shape and neither company can manipulate this in order to develop a new unique product. Such fundamental factors of fashion design thus limit both designers and