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The main objective of this research is to understand the importance of strategic management in a business so that organizations can utilize them for improving the efficiency of the business, as well as its employees. The report gives a literature review on the topic and also explains the rationale of the study. It discusses the studies and opinions of many analysts, who have clearly mentioned in their views the connection of the use of business strategies and high-performance work. The research is believed to provide crucial knowledge on the impacts of strategic management as a factor for organizational performance.
Interpretive research methodology has been used in the data collection and analysis. The research approach has been qualitative, where the literature review has been used, and the case study method has been applied. A case study on the Coca-Cola Company in Nigeria has been used for the research purpose, which has helped to answer the research questions. Apart from this, interviews have also been conducted, the records of which have been collected and analyzed. During the entire research program, all the ethical issues have been taken care of, and the purpose and procedures of the study have been clearly declared.
The dissertation explains all the procedures applied for data collection, the results that have been obtained, and a clear analysis based on the examinations has been provided. Based on the analysis, a view has been provided on the importance of strategic management in business organizations and its role in determining organizational performance. AA strategy is a cohesive and harmonized set of obligations and actions planned to develop core competencies and achieve competitive advantage (Sadler & Craig, 2003, pp.9-13). Strategic effectiveness is achieved when a firm successfully puts together and applies a value-creating approach.
While choosing strategy firms make choices among viable alternatives.
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