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Benjamin states that the conflicting idea between works of art is an indication that art is thriving in the economy and he uses some persuasive strategy to make his points clear. The rhetorical elements used in Walter Benjamin’s analysis shall be established in this paper in terms of logos, ethos and pathos. Benjamin’s Appeal to Logos Walter Benjamin’s use of solid theoretical background, which paves the way for his forthcoming arguments, is a clear indication of how he appeals to logos.
Benjamin did not just make points without giving concrete evidence to back these points and his ability to do this shows that he tried to persuade his readers through his use of logical reasoning that would induce some sort of cognitive response from readers. Thus, Walter Benjamin’s analysis is effective in the sense that it appeals to logic. Benjamin makes his hypothesis as clear as possible as he uses it as a basis to develop a solid theory on the subject matter and this shows the effectiveness in his writing.
Benjamin’s appeal to logos is also clear from his explanation of the theoretical framework that his study is built around. The fact that Benjamin explained the reproducible nature of a work of art, how it is reproduced in a capitalistic society, and what the meaning of this whole process of reproducing a work of art in the beginning of his essay is a clear sign of how he appeals to logos in his writing. Benjamin’s ability to differentiate between the replicas of art works made by craftsmen and replicas made by mechanical reproduction and his use of these theoretical frameworks to form the basis of his argument shows his appeal to logos.
Thus, Walter Benjamin’s analysis is effective in terms of its appeal to logic. Benjamin’s ability to draw from historical analogies gives his audience the required information they need and clears the way for him to develop his arguments and concepts on the subject matter. By this act of rhetorical induction, a logical infrastructure is laid down by the writer which would ultimately lead the readers into a new realm of thought. All the historical facts presented by him are established facts and the only thing that he has done to prove his point is to put them in their places as if unraveling a mystery.
This further emphasizes the effectiveness of Benjamin’s analysis as it is logical in all ramifications. Benjamin’s Appeal to Ethos Walter Benjamin’s open-minded presentation shows the author’s credibility as he is unbiased in his presentation and this is one of the ways that his analysis appeals to ethos. Benjamin uses a language that is appropriate to the audience and the subject alike as he is careful enough not to use words that would be too complex for the audience to grasp their real meaning.
This is an essential rhetorical element that Benjamin uses in his analysis and it would make the readers willing to read what Benjamin has to say. The difference in value that exists between the works of art and its mechanical reproduction is something that the readers are also aware of and this is actually one of the ways that Benjamin respected the values and ideas of his esteemed readers. Benjamin could
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