Fiji Water and Bringing the Environment Down to Earth - Article Example

Download file to see previous pages Business Support Groups: The environmentalist groups heavily criticized the brand name and product of the company. They started to promote the term, “water insanity”, against the product of the company.
Government: The Fiji government intensely scrutinized the product’s purity in the context of the company. It accused the company of having manipulated its product price in external markets; hence, the export of products of the company was banned for long, and later, the export tax rate was increased (Shapiro, 2002).
Fundamental Ethics: The company has constantly augmented its product price for all customers by claiming to deliver the best quality bottled water. Its business in the U.S. and Australia was at its zenith with this strategy. Nonetheless, consumers of the U.K. realized that it was irrational to consume such expensive imported bottled water when the available tap water in the country was equally good.
Diversity Ethics: When the government increased its product export tax, the company decided to reduce employment opportunities in the domestic market. This was an unethical initiative of the organization, given that it is the duty of a company to ensure that employees get equal opportunity, security, and diversity across the workplace.
Decision Making Ethics: The company increased its product price, simply because tax incidence was being increased. This was also an unethical decision of the organization as it had transferred the burden of its own taxation on potential customers.
Compliance and Government Ethics: The environmentalists and the government of the U.K. introduced the “London on Tap” project, where they claimed that production, transport, storage, and disposal activities of the company were highly unsustainable to the environment due to the emission of heavy carbon pollutants (Schwartz, 2011). ...Download file to see next pages Read More