Green hotels - Essay Example

Comments (1) Cite this document
Green Hotels can be defined as properties that are environmentally friendly and whose managers seek to integrate programs that are aimed at saving energy, water, and reduction of solid waste while saving on costs, in order to help in the conservation of the environment (Albright, 2008: p106). …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Green hotels
Read TextPreview

Extract of sample "Green hotels"

Green Hotels GREEN HOTELS Why Choose Green Hotels Green Hotels can be defined as properties that are environmentally friendly and whose managers seek to integrate programs that are aimed at saving energy, water, and reduction of solid waste while saving on costs, in order to help in the conservation of the environment (Albright, 2008: p106). Green hotels act in directly affect the business’ bottom line, increasing the property’s long-term value, attraction and retention of customers, as well as retention of the hotel staff in the long term as they see the management as taking care of their wellbeing and health. Going green will contribute significantly to the hotel’s bottom line in several ways. When the hotel uses energy saving measures, for instance systems of energy management, motion sensors for meeting rooms and public rest rooms, lights out cards, ceiling fans, and fluorescent bulbs, the hotel is capable of reducing its energy bills. When equipment and techniques to save on water are introduced, such as; linen cards, toilet tank fill diverters, waterless urinals, low-flow toilets, 1.6 gpm dish-washing machine valves, request-only water service in restaurants, 1.5 gpm aerators, and low-flow showers, there is a significant reduction in water bills (Albright, 2008: p107). Reduction of water usage can also be achieved by using less water in kitchens for such activities as defrosting. Hauling of waste is a massive expense for most hotels, and this can be drastically lowered by recycling and not using products that are wastefully packaged (Brebbia, 2010: p629). The hotel management can request the vendors to use minimal wrapping when delivering their products, or even ask them to deliver their products and then come back to pick the packaging the next day. A recycling program by green hotels could hire staff in order to separate the packaging material, which could bring in increased revenue by recycling the packaging material out of the waste stream, for instance spoons, towels, and napkins, all of which had been disposed before they were recycled. It is possible to reduce waste hauling costs by up to 80% by going green (Brebbia, 2010: p629). Chicago Hyatt, a green hotel in Chicago saw its staff pull out approximately $6000 worth of hotel of property from waste in one month. When hotels go green, this means that its management, staff, and clients will become healthier. When they are able to remove poisonous chemicals, toxic residues and droplets, soot, fumes, and odors from the food and air, then these stakeholders are not breathing or absorbing them (Conrady et al, 2011: p81). If the hotel property is eventually sold, sooner or later, all green hotel properties will demand increased prices, especially due its much enhanced value resulting from owner care, its healthier aspects, and its lower utility bills. Hotels cannot become green enterprises without the innovative and intelligent vendors who are the main providers of services and products. Therefore, going green also means lending support to green vendors, cheering them on, buying their services and products, and listening to their marketing and sales staff (Conrady et al, 2011: p82). Introduction of Green Hotels into the Market Hotel clients, especially those in the higher education and higher income bracket, show continued concern and cognition concerning the impact that their own actions on the environment, as well as the behavior of the enterprises that they patronize and what they portend to the environment (Enz, 2010: p135). This gives hotels a chance to engage in the green industry and to utilize these aspects. Green hotels can utilize the green aspects of their enterprises to attract and retain valuable customers. It also works to spur those enterprises that are not operating, or have suspended operating, as green hotels, because of initiatives aimed at reducing costs. The first step for these hotels is to introduce themselves to the green industry. Studies have shown that this is an appropriate way and that hotel clients are rewarding of environmentally responsible behavior. For restaurants and hotels that are already green, the issue revolves around how to market the green aspect of their operation effectively or even how to launch their marketing campaigns afresh with emphasis on their green record (Enz, 2010: p137). In order to position a hotel as being conscious of the environment, the marketer is required to identify, as well as publicize, the business operation’s individual aspects (Pride & Ferrel, 2012: p189). Making announcements that one’s hotel is green is not adequate. Consumers receive details concerning the supply chain, green solutions that affect them as clients, specific practices, and solutions that mitigate the effects that they, as patrons, have on the environment. In cases where going green can be inconvenient on the clients, such as efforts to conserve water by reducing linens, hotels should focus on local sourcing and the supply chain as an effective way of communicating its environmental priorities to the potential client market (Pride & Ferrel, 2012: p191). For green hotel marketers, it is recommended to join green groups and adhere to the guidelines that industry groups set that entail environmentally friendly best practices (Moreo, 2008: p56). This should act as a perfect way to align one’s hotel with other enterprises of like-minds and leverage the reach, which trade groups have in marketing sans making a sizable investment in campaigns internally. It is also vital to keep in mind that the staff at the hotels is the best green ambassadors. If the hotel is able to make staff buy into their initiatives, this can convince clients that the establishment is committed to environmental sustainability (Moreo, 2008: p57). References Albright, Evan., 2008. The book on going green : have a better life through smarter living. Malibu : KingsHill Pub. Brebbia, Carlos., 2010. The sustainable world. WIT: Southampton. Conrady, Roland., Buck, Martin., Viehl, Pia. & Tittel, Katrin., 2011. Trends and issues in global tourism 2011. Heidelberg : Springer. Enz, Cathy., 2010. The Cornell School of Hotel Administration handbook of applied hospitality strategy. Los Angeles : SAGE. Moreo, Andrew., 2008. Green Consumption in the hotel industry : a an examination of consumer attitudes. Newark: University of Delaware. Pride, William. & Ferrell, C., 2012. Marketing. Mason: South-Western Cengage Learning. Read More
Cite this document
  • APA
  • MLA
(“Green hotels Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from
(Green Hotels Essay Example | Topics and Well Written Essays - 750 Words)
“Green Hotels Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
jhoeger added comment 9 months ago
Student rated this paper as
Good paper! Used it to complete an assignment for a environmental studies course. It was easy as ABC, for the first time in my life.


Boutique Hotels

...? Dissertation- literature review (Do s percept boutique hotels as a unique product. How is the perspective of the boutique hotels Table of Contents Dissertation- literature review (Do customer’s percept boutique hotels as a unique product. How is the perspective of the boutique hotels?) 1 Table of Contents 2 Introduction 3 Research Objectives (can put my aim and objective) 4 Literature Review 5 Market Overview of Boutique Hotels 5 Segmentation 7 The next section would focus on the aspects of targeting the market segments. This is important considering the fact that organizations do not have sufficient abilities to target every market segment. 11...
15 Pages(3750 words)Literature review

Boutique Hotels

...?Boutique Hotels – A New Choice for the Consumer The term ‘boutique hotel’ refers to a style of accommodation which focuses on individuality, intimacy and style (Wilson, 2004). Boutique hotels are often associated with independent owners or small hotel chains, although this is changing in recent years (Aggett, 2007). The purpose of a boutique hotel can vary depending on the owner, with many offering state-of-the-art technology and others shying away from WiFi access and focusing on comfort and intimacy (Lim & Endean, 2009). The purpose of this literature review is to explore whether boutique hotels provide the consumer a new choice within...
4 Pages(1000 words)Essay

Marriott Hotels the needs of Marriott Hotel group. Within this analysis, the age groups of 18 to 29 as well as 61 to 75 will be analyzed. The ultimate rationale for picking these two demographic groups is with regards to the fact that the age group between 61 to 75 represents nearly the entire non-business travel and client base that hotels receive in any given year. Similarly, it is necessary to examine the 18 to 29-year-old demographic so that the marketing strategy will not be unnecessarily/unduly focused upon the needs of a much older demographic. Likewise, it is the hope of this author that through a distinct analysis of all of these groups, the marketing strategy which will be formulated will be more able to...
4 Pages(1000 words)Research Paper

Boutique Hotels vs. Chain Hotels

...? Leaving the comforts of our own house may be an agitating or a totally exciting experience for many people. Some may not feel acquiescent to leaving their homes, even for a short time, to stay at a place that is completely foreign to them. It is as though taking a fish out of water that does not want to be displaced of his known surroundings. While for others, it is a chance to get away and indulge in a different atmosphere that is thrillingly different and fresh. At one point or another, the majority of us has stayed or had to stay in a hotel and choosing the right one for us means the difference of having a good time or a bad one. The variety of kinds of hotels offers a selection according to one’s...
4 Pages(1000 words)Essay

Ideation techniques on green hotels with potential,profiling of green hotels and environmental impacts on green hotels

...? Ideation techniques on green hotels with potential, profiling of green hotels and environmental impacts on green hotels Table of Contents Idea of “green hotel” 3 2. Benefits of Green Hotel 4 3. Deliverables of green hotel 5 4. Environmental impact 7 Reference List 8 1. Idea of “green hotel” In order to compete internationally implementation of the information and telecommunication technologies (ICT) has become one of the indispensible ways. A large number of hotels are seen to adopt the...
5 Pages(1250 words)Literature review

Village Hotels

...Village Hotels After working hard in the weekdays every person wants to relax in weekends at a heavenly place. Though we can’t go to heaven the corporate and real estate world brought the heaven to earth in the form of hotels, resorts, health clubs, etc. One of these is a village hotel. There are many village hotels around the world. Lets look at the facilities they provide for their customers. Individuals These are the people who work hard the whole week and come to hotels to relax and leave the hotel afresh. The hotel fares are affordable. Hotels in places like Cardiff offer...
1 Pages(250 words)Essay

Hilton Hotels

...Strategic human resources management at the Hilton hotels: Introduction: Hilton hotel is a world acclaimed hotel, with a massive base s.Hilton Hotels has over 2800 hotels with over fifteen thousand employees all over the world. The hotel has over forty eight thousand rooms and also owns brands of suites apart from the Hilton suites which include Conrad Hotels and Resorts, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn and Suites and Hilton Garden Inn among others.1 A. The role of strategic human resources in Hilton hotels Hilton Hotels an internationally...
10 Pages(2500 words)Case Study

Human resource management simulation game of Green leafs hotels

...HUMAN RESOURCE MANAGEMENT SIMULATION GAME OF GREEN LEAFS HOTELS The results of the first quarter show a general cost of hiring and layoffs of $216,000. This is made up of a total of 64 new hiring, 5 promotion additions and 5 promotion losses. There were various increases in the wages available for the various levels. These increases were $50, $40, $30, $25, and $15 for each of levels 5, 4, 3, 2, and 1. The total training cost came up to $38,000. The effect of all these training and hiring was that absenteeism and accidents rates were reduced as morale of workers was boasted, especially for the increases in wages. Example, the accidents recorded were not above the industry average of 494 but equal to it....
2 Pages(500 words)Essay

Haiyi Hotels

...1-800 Visions 800 Visions Haiyi Hotels is a known hotel management company based in San Francisco, California, including a group of five centrally situated boutique hotels all located in San Francisco. The boutique hotels have a cumulative capacity of 515 rooms. Its 1-800 number is +1-800-444-5816 ( The vision statement of this company in San Francisco is "to become a well-known boutique hotel management company and establish unique hotels with their independent character and style" ( The hotel management company has a sense of the future. Its aim is to become a leading...
1 Pages(250 words)Assignment

Green Washing Labels in Hotels

...Green Washing Labels in Hotels Executive Summary Greenwashing in the hospitality industry has largely been on the rise since the introduction of environmental friendliness. Most fraudulent hotels have since used it as a marketing strategy to taint their corporate image in the eyes of potential clients and win over their hearts. While some hotels hold an entirely profit-centered view to their action, the issue of greenwashingstill holds two sides. Environmental bodies have thus shown concern to this challenge, which is also blocking the success of their environmental friendliness campaigns. In order to combat the challenge, some of these environmental bodies have stepped...
9 Pages(2250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Green hotels for FREE!

Contact Us