International Hotel Development: An Analysis of the Internal and External Environment of the Marriott Hotel, London Name Grade Course Date The hospitality industry refers to ‘a contemporaneous human exchange, which is voluntarily entered into and designed to enhance the mutual well being of the parties concerned through the provision of accommodation, and/or food, and/or drink’ (Lashley and Morrison, 2000)…
Download file to see previous pages...
Hotels are one of the most profitable enterprises of this industry, particularly luxury hotels. Unlike upscale and upper upscale hotels, although luxury hotels offer many of the same features and give relatively the same living experience, it is their exclusive nature that sets them apart from other such hotels (Barsky, 2001). With only a few hotels per country classified in the highest tier of luxury hotels, they make the base of the hospitality industry’s strength. The Marriott Hotel in London is one such hotel. To understand what terms are these hotels classified into, the very specific categories that the hospitality industry puts them in it is important that one thoroughly analyzes and understands the hotels that make up each level and standard. This means to gauge the full effect and scope of a particular hotel, in this case the Marriott Hotel in London. This can be done best through either the SWOT analysis, defined by Albert Humphrey, which focuses on the strengths, weaknesses, opportunities and threats of an environment or the PESTLE analysis, which means analyzing the political, economic, social, technological, legal and environmental factors of a hotel. All will be used in reference to the internal or external environment of the hotel, respectively. Hotels are generally judged and analyzed based on two factors – that is, their internal and external environment (Jones and Lockwood, 2004). The internal environment of a hotel refers to all factors and features that remain exclusively confined to that establishment itself. For example, all factors such as the business revenue of the hotel, the physical features of the hotel, the staff and other positions of the hotel, all contribute towards the internal environment of the hotel. As an extension of this, it can be said that any factors contributing towards and influencing the internal environment and state of a hotel can also be considered part of the environment itself (Huo, 1995). The factors that decide what an internal environment is based upon are factors such as what a company wishes to provide its customers with, and how its strengths can cater to those requirements. Other factors can be the means with which to provide their services and the services it wishes to furnish those requirements. In summary, the strengths, aims, resources and requirements of an industry all contribute towards constructing its internal environment and the manifestation of these components is what provides the physical representation of this internal environment (Raghubalan and Balan, 2007). On the other hand, the external environment of a hotel refers to all factors and influences that come from outside the enterprise itself. This means, all factors other than the business’s own desires, aims, means etc are considered external environmental factors. The external environment factor can influence the internal environment of a hotel or enterprise, but it is not only confined to such an enterprise. It can have effects of its own independence, other than in relation to being an influencing factor. Government policies, economic conditions, technological advances are all factors that comprise the external environment, but the biggest most important factor of the external envi
...Download file to see next pagesRead More
Cite this document
(“International Hotel DEvelopment Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/tourism/1396958-international-hotel-development
(International Hotel DEvelopment Essay Example | Topics and Well Written Essays - 3000 Words)
“International Hotel DEvelopment Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/tourism/1396958-international-hotel-development.
Career Management Action Plan a. Leader and Manager b. Entrepreneur c. Career Progression to Senior Manager 4. Conclusion Career aspirations a. Introduction My current career aspirations is working in the hospitality industry and becoming an international hotel manager.
It was a joint venture between the two groups. This magnificent hotel was opened on September 24th, 2008. The hotel is based on underwater theme. It represents a world itself surrounded by marine life and water. The hotel is a replica of Atlantis, Paradise Island located in Bahamas.
InterContinental Hotels in mainland Europe and the W Leicester Square have been sold to some notable figures implicating millions of Euros in the transaction. Operators are still willing to sign up to 20 to 25 year leases despite the ongoing shorter trends in other countries.
A good hotel is ranked according to its services which include accommodation, meals, entertainment, security, affordability and accessibility among other factors. Hilton Hotel has greatly expanded its business due to its good brand name. In the United Kingdom, for instance, the hotel has branches in London, Newcastle, and Manchester cities, just to name a few.
The pre-arrival stage pertains to the stage when the guest decides which hotel to lodge in (Cooper, 2012). This involved pre-purchase evaluation and the guests’ decision may be influenced by various factors such as prior experience with the hotel, promotional activity undertaken by the hotel, word-of-mouth advertising from friends, colleagues and others, the hotel’s goodwill and most importantly the ease with which reservations can be made along with the attitude and efficiency displayed by the front office employees.
The discussion of the development of the UK budget hotel sector is important in giving inferences on how an enterprise grows into one sector whose purpose is to cater to a wide range of people. Its development which is one focus of the research is a relevant discussion that gives insights on how economic and social factors impact the development of an industry, such as the UK budget hotel.
According to Burnes (2009), strategy can be considered as a plan, in this case, a type of intentionally applied sequence of action that is developed prior to events. The strategy could be an overall or a particulate one depending on the needs of the company.
2 Pages(500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic International Hotel DEvelopment for FREE!