Film studies - research - Essay Example

Distributors: The movie’s distributors were Dream Works Studios or DreamWorks SKG. It is an American based film studio that develops, produces and distributes films. It has also ventured into video games and television programming. It is a very popular distribution house and has distributed more than ten films with box office grosses amount to 100 million dollars each. Some of the movies that it distributed in recent years especially 2010 was Little Folkers, Dinner for Schmucks and She’s Out of my league.

Paranormal activity and Transformers are some other movies that it released. The distributor has found its greatest success in sci-fic movies. Box-office and Release: The movie was released in 2000 and was directed by Ridley Scott. It starred industry big wigs like Russel Crowe, Joaquin Phoenix and the rest. It was a world wide release and a phenomenal box office success. It was released in the States on May 5, 200 and received generally positive reviews. It was credited for reviving the historical epic.

The film was nominated for multiple awards at various award ceremonies particularly five Academy Awards in the 73rd Academy awards. There is no sequel for the movie in the pipeline. The movie grossed around $187,705,421 domestically and foreign $269,935,000. Worldwide it grossed $457,640,427. In North America it was screened in 2838 theaters on the opening weekend. It’s widest release was 3188 theaters. The movie ran for 371 days and 53 weeks. Its close date was May 10, 2001. Marketing: Marketing of the movie was both above the line and below the line.

Movie promos were aired which relayed the enigmatic and boisterous nature of the characters that had encapsulated the movie. Marketing is an oft conceived word used in our daily life. It is a normal word which may often be found as a part of our day to day conversations, and has more to do with the approach then the execution of a business idea. It was first explained by the American Market Association as an “activity”. Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating and delivering products which are of value to the stakeholders-customers, clients, partners and the society at large.

The term was derived from the original meaning which taken literally meant simply going to the market to shop or to sell goods and services there. Marketing has grown by leaps and bounds today. It is a creative industry that has expanded down to various genres such as advertising, distribution and selling. Customer base is figured out, their needs and aspirations realized and the relevant product developed accordingly. Future predictions and the expected turn the market is to take is often analyzed through various forms and types of Market research.

Posters and billboards were used all over. Most posters were against yellowish brown back drop that depicted the historical epic this movie went on to show. The movie was a rage all over because of the massive promotional activities undertaken world over by its producer. The movie was promoted world over and various promotional tools were used to promote the movie in the process. The promos of the movie were very intriguing. They started airing the promos of the movie well in advance before the movie was released.

The promos invited the target audience to an intriguing experience and thriller. The historic outlook of the movie and the grandeur depicted. They also used mobile marketing to promote their movie. Mobile phones