Marketing and Reception Reports of Titanic Film - Case Study Example

To understand films calls for an in-depth consideration of how the social audience and spectators comprehend, interpret and also respond to the cultural events and texts covered by the producers. Besides, marketing and reception reports give an insight into how any film impacts the audience. Reader-response theorizing and reception aesthetics reveal how any given film influences the audience. Titanic is one of the films whose marketing and reception consideration reveals the success realized in the market. Titanic is among the best documented supernatural tales, yet most devastating and hard to understand and explain. Since its initial production to date, individuals seek to establish the origin of the story and learn more about it. As such, Titanic has realized a warm reception leading to ease in marketing. The fascinating presentation of a love story intercepted with human loss reveals its essentiality in conveying the emotional impact resulting from Titanic’s tragedy. Furthermore, Titanic's display as a luxurious design and unsinkable attributes led to its market demand as individuals seek to unveil circumstances leading to the disaster. This paper precisely focuses on analyzing Titanic's marketing and reception report evidencing why the film’s fascinating and enduring lifetime stories attracted high market demand and warm reception. Immediately after its release, Titanic realized high market demand in America and also other states globally. It was one of the most expensive films ever made during the time with its production’s cost budget being $200 million. Upon its initial release during December 1997, Titanic achieved critical commercial success. The film's market demand was high both locally and internationally. Titanic was nominated for the 14 Academy Awards (Redelmeier & Singh, 2001). It was termed to be among the fascinating life stories with presentation realizing massive support from individuals attending the events. Besides, Titanic enjoyed many rewards for the most Oscar Nominations winning 11 awards. It was argued as the film with the best director and picture. Arguably, the film support and demand was historic, and its initial market reception was encouraged to the producers. Immediately after the release, Titanic made an initial worldwide gross of over $1.84Billion thus became the first movie to realize the billion-dollar mark. Since then, Titanic remained as the film with the highest gross until 2010 when it was surpassed by Cameron's Avatar (Wolpe, 2010). It is worth appreciating Titanic remained highly demanded both within the local and global markets. By updating and re-releasing the film, it remains among the most selling productions in the industry. Before its release, various movie critics made predictions that the film could be one of the most disappointing releases in the box offices. First, the critics considered its production expenses thus arguing it to the most expensive film made during the time. The producer acknowledged various concerns and worries upheld by the screenings team pessimistic that the nature of the film may lead to its inability to realize the success targeted. It was accused of “overwhelming pride” due to the high production expenses. Such views were negated by its success and good performance realizing an unprecedented box office performance. The credential of the film was based on the fact that it presented a love story whose articulation captured the viewer's emotions. Arguably, the creativity upheld by the producers dictated the high customer's initial acceptance and demand in the market. After it was opened, Titanic film was playing on more than 3,200 screens within a period of fewer than ten weeks. It was estimated that the film was watched by many US teenage girls and young women. Besides, Titanic was credited by a majority of its male viewers who termed Jack's sense of adventure as admirable (Cameron et al., 2012). Titanic had various heart-touching events that dictated its increased demand among men. It is termed as one of the movies with the ability to “make men cry” Such inclusions reveal how the film’s producers sensitivity to thematic and events uniqueness led to its high demand in the local and global market. To reiterate, Titanic realized massive support immediately and far after its release. Film critics and reviews had positive and supportive arguments about its perfected coverage. As such, Titanic was positively reviewed by many scholar and audiences (Stimpert et al., 2008). Many scholars within the US and globally supported the film's perfected coverage. According to scholar’s views, Titanic’s political, historical, and cultural impacts were awesomely covered. The approval rating evidences the film's warm reception in the market immediately after the release. Out of about 180 reviews made, Titanic gained an 88% rating approval. Besides, the 8/10 average rating among the initial viewers reaffirms the argument that Titanic was among the best-produced films during the time. To be precise, Titanic is a film with generally favorable reviews. It did not only realize prominence in the industry immediately after release but also many years after the production. According to CinemaScore statistics, Titanic had an average grade of “A+” with most of the viewers terming it as the only film with superb cultural, political, and historical coverage and impact. Besides, scholars and reviewers argued that Titanic flawless crafting, intellect construct, and spellbinding nature are among the factors influenced their consideration to use the film for academic work. Viewers couldn’t help admiring the film’s emotionally charged and romantic aspects. It is worth appreciating that, even though the movie realized massive support from the majority of its viewers, it still suffered a backlash. Few years after the release, Titanic topped a poll as the "worst movie of all time." To understand the reasons behind Titanic prominence in the market, it is worth to consider some of the significant elements that captured the viewer's attention. Utilization of mise-en-scene is one of the notable features dictating the perfection of its producers in analyzing the romantic and sad story. The perfected arrangement of props and sceneries in the film is commendable. The producers utilized visually artful ways in passing their important themes. Its perfected use of props, décor, costume, lighting, and actors is noteworthy. As such, the movie maintained easy to understand ideological elements dictating the movie's warm reception and high market demand. I found the film appealing and perfect in its thematic coverage. The producer’s articulation about the theme of love is incredible. Arguably, love formed the film's primary theme. Seemingly, Titanic is for Valentine's Day's cake. It is factual that Titanic is a complete romance-fest. The producer reveals the two sides of love, either destructive or powerful. Besides, Freedom/confinement, perseverance, class, and society are among the significant thematic inclusions. Movies that are highly advertised must have the ability to draw a large number of the audience (Joshi & Hanssens, 2009). Titanic was one of the films whose advertisement appeared in various media platforms immediately after release. In summary, the paper looks into Titanic film considering the marketing and reception reports immediately after the initial release. As analyzed, Titanic is one of the movies that realized quickened support and admiration immediately after the release leading to increased market demand and warm reception. It was thus a film attracting scholar’s consideration and articulations under many journalistic articles. Titanic film realized prominence in the US and also under other states globally immediately after the initial release. It was the first movie to meet the billion-dollar mark which many previously produced films never met. Besides, Titanic mace high sales and majority of American teenagers termed it as the best during the time. Some of the notable elements dictating the success of the film include its critical presentation of thematic contents and perfect application of the mise-en-scene making it easy to understand. References Cameron, J., Landau, J., DiCaprio, L., Winslet, K., Zane, B., Bates, K., & Fisher, F. (2012). Titanic (1997 film). Kathy Bates 1 Taking Off (film) 9 The Doctors (1963 TV series) 11 Straight Time 16 Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean (film) 18, 107. Joshi, A. M., & Hanssens, D. M. (2009). 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