Media Analysis - Essay Example

Download file to see previous pages Introduction The term “media” was coined with the advent of radio networks, magazines and newspapers in the 1920. The media do have several main functions all of which have at least political insinuations: reporting, entertainment, socializing new generations, identifying public problems, making profits and providing a political forum. It is known to play a central role in influencing people, and, therefore, changes the formation of attitudes and beliefs. The following sections are dedicated to the study of the media in relation to daily occurrences and processes, and will consider the interaction between media and the government in daily life, in Australia and United States of America. Television Media Media television is specifically designed to serve a large audience. Television, manuscripts and books, internet, prerecorded video and speech, music, film, mobile phones and video games are today regarded as media. Hollywood executives have in the past admitted that media wields extraordinary power to entertain, educate and inform. Television programming is meant to entertain, educate and informing the masses, and known to play a main role in forming or changing people’s attitudes towards subjects or objects. Television and Politics In print media, political discussions are unavoidable just like political stories cannot miss on television extremely day. Political news and political announcements are regularly encountered on all forms of media and more especially during campaigns. Media also provides a forum for the general public to discuss topical issues, which are of, national interest. In overall, media remains a vital means through which people get information regarding the performance of their governments on top of other products that it offers. While the importance of media as the government’s watchdog cannot be undermined, it is also noted that sometimes media presents information in a biased way to influence the public in making decisions, which may or, may not be for their benefits. The mass media does several main functions all of which have at least political insinuations: reporting, entertainment, socializing new generations, identifying public problems, making profits and providing a political forum. When it comes to government activities, the media does have even greater influence than it has during political campaigns. This is in line with the fact that both president and media need each other. In Australia, television remains the most commonly used sources of news and current affairs with most cable television news and internet services. US Television Networks In the United States, there are five key television networks. For example, there is over-the-air; free-to-air; cable television; internet television and direct satellite broadcasting. Furthermore, there are syndicated shows which do rerun several TV series and old movies. However, there have been new concepts, which have been, established to promote the airing of international programs like National Football League, the Simpsons which do broadcast through UHF. As such, such prime time schedules and programs have been aired for not more than two hours, but when international programs like the Simpsons have achieved success despite that they were aired for a short time. However, the programs broadcasted did achieve such eminent success, and, therefore, such international programs were promoted. Consequently, that was the inception of the airing ...Download file to see next pagesRead More