Television Media in Australia and the United States of America - Essay Example

? Media analysis Instruction Synopsis Television viewing is regarded a tremendous influence of peoples view’s, opinions and reviews. Significantly, this article will focus on the aspect of television media in Australia, and the United States of America. Significantly, this article will be a comparison between television media in the US, and Australia and the approaches taken when reporting international news stories. In order to elaborate more on the international events, this article will feature a case study about an example of a global story advertised more in both countries. Introduction The term “media” was coined with the advent of radio networks, magazines and newspapers in the 1920. The media do have several main functions all of which have at least political insinuations: reporting, entertainment, socializing new generations, identifying public problems, making profits and providing a political forum. It is known to play a central role in influencing people, and, therefore, changes the formation of attitudes and beliefs. The following sections are dedicated to the study of the media in relation to daily occurrences and processes, and will consider the interaction between media and the government in daily life, in Australia and United States of America. Television Media Media television is specifically designed to serve a large audience. Television, manuscripts and books, internet, prerecorded video and speech, music, film, mobile phones and video games are today regarded as media. Hollywood executives have in the past admitted that media wields extraordinary power to entertain, educate and inform. Television programming is meant to entertain, educate and informing the masses, and known to play a main role in forming or changing people’s attitudes towards subjects or objects. Television and Politics In print media, political discussions are unavoidable just like political stories cannot miss on television extremely day. Political news and political announcements are regularly encountered on all forms of media and more especially during campaigns. Media also provides a forum for the general public to discuss topical issues, which are of, national interest. In overall, media remains a vital means through which people get information regarding the performance of their governments on top of other products that it offers. While the importance of media as the government’s watchdog cannot be undermined, it is also noted that sometimes media presents information in a biased way to influence the public in making decisions, which may or, may not be for their benefits. The mass media does several main functions all of which have at least political insinuations: reporting, entertainment, socializing new generations, identifying public problems, making profits and providing a political forum. When it comes to government activities, the media does have even greater influence than it has during political campaigns. This is in line with the fact that both president and media need each other. In Australia, television remains the most commonly used sources of news and current affairs with most cable television news and internet services. US Television Networks In the United States, there are five key television networks. For example, there is over-the-air; free-to-air; cable television; internet television and direct satellite broadcasting. Furthermore, there are syndicated shows which do rerun several TV series and old movies. However, there have been new concepts, which have been, established to promote the airing of international programs like National Football League, the Simpsons which do broadcast through UHF. As such, such prime time schedules and programs have been aired for not more than two hours, but when international programs like the Simpsons have achieved success despite that they were aired for a short time. However, the programs broadcasted did achieve such eminent success, and, therefore, such international programs were promoted. Consequently, that was the inception of the airing of international programs as influence of the society. The network over-the-air is normally free with no payments; monthly and yearly, however, other networks do have monthly networks. The payments do vary depending on the number of channels and programs which are subscribed. Furthermore, the U.S does have a decentralized and market-oriented programming service. However, the U.S does not have a national broadcast service when delivering or rather airing international programs. As such, the local television markets do have their stations that air such international programs. In order to own such rights, the local television networks do normally affiliate themselves with at least one key network. For example, the NBC affiliate network does not air the same international programs like ABC and CBS. In addition, there are federal laws that do restrict the airing of certain international programs, but promote syndicated shows. The syndicated shows are the materials which are produced independently, but later sold to individual local stations. Australian T.V networks In Australia, the commercial TV licensing is provided by ABB (Australian Broadcasting Board). The ABB is a government body or agency, which is normally, responsible for the legislation of the broadcasting stations found in Australia. However, the technical servicing with regard to the standards and practices experienced by the broadcasting stations are regulated by the Postmaster Department. Subsequently, the Postmaster Department is controlled by the ABC. As such, the ABC is regarded as an independent body within Australia, but it is not subjective to the ABCB regulation board. During the inception of the Videotape technology, the Australian television did not fully accept such recorders until early 2000. Since its infancy, the video technologies were only available to be used during the capturing of TV local and international programs. However, the ABCB in Australia thought it wise to invest more on international programs, as opposed to local programs, in order to profit more. This is line with the fact that the videotape did have the capability to prerecord the local programs; therefore, the local citizens in Austria did have the capability to watch such programs at their convenience. Significantly, the administrator at ABCB did realize that, due to the prerecording nature of the VCR’s, the local stations did not ensure that there was proper airing of the local, international news, and stories to inform the public. As such, they did realize that they need to invest more in airing international programs, news and reviews. More significantly, the process of prerecording was named the Kinescope process. In this process, there was a normally fixed movie camera which was adjusted directly opposite the well-positioned TV monitor. Case Study: Earthquake delivery news in Japan Subsequently, it is essential to view an example of a case study of some of the international news and stories broadcasted by Australian and US T.V networks. In addition, the delivery of such international news is extremely essential in order to emphasize the effectiveness of proper delivery of news. There is an Earthquake hazard program which normally is a constituent of national hazards reduction program which mostly deals with earthquakes. Such hazard programs are normally led by government institutes of science and technology especially in developed countries like the United States. Apparently, earthquakes pose such a significant threat to over 80million Americans both in their states and to immigrants as well who live in earthquake-prone areas. Such areas include Japan and Korea areas that lie above the seismic focus on the earth’s surface. As such, the EHP does provide the needed information as well as suggesting preventive measures against earthquakes. For example, they suggest hazard assessment as well as the monitoring techniques of earthquakes. However, the EHP does not succeed in its preventive measures as this essay shall elaborate on one of the biggest earthquakes experienced in the world. Recently, there was a humongous earthquake in Japan with the magnitude of 9.0 on the ritcher scale. Consequently, there have been over 100 media personalities that have covered the earthquake effects in Japan. Such a large earthquake does have dangerous effects with a death toll rising to over 10,000 casualties (Molloy 1). On the other hand, there has been less coverage on the possible triggers of such an earthquake in Japan. Considering the geology of Japan, one normally discovers that there are supposed islands of Japan which are a consequential result of several re-occurring large oceanic movements that did occur millions of years ago. There are supposed historical reports that did state that the islands were formed due to supposed movement of plates. As such, it is evident that Japan is always on a collision mode of plates hence making it an area of active seismic activity. Subsequently, Japan has been hit with such devastating earthquakes, and each has proceeded to be worse. Japan is located in an area that is recorded to be full of volcanic activity. As a result, there is always the presence of frequent but low intensity earth tremors as well as occasional volcanic activity. The ensuing results are normally destructive earthquakes, extremely high tsunamis that lead to floods and death. Furthermore, the supposed earthquake did result in more disastrous results apart from the loss of human lives and destruction of property. For example, the supposed technology industry is deemed to be struggling after the supposed disaster. Unfortunately, a quarter of the silicon water production that is normally produced by Japan has momentarily been halted after the devastating nature hazard struck (Lyell 97). In Japan, there had been the existence of two key plants namely the Shin-Etsu Shirakawa chemical plant as well as the MEMC Electronic facility. The supposed earthquake did destroy the plants hence interrupting the economic flow of silicon globally which heavily affected the economy of Japan. Apparently, the supposed plants do account for about 20% of the world global supply of the product silicon. However, Shin-Etsu chemical plant did try to attempt to oversee its loss through the production increase of other facilities despite the fact that the management is unsure of the amount of time it may take to recover. As such, when considering the natural hazards that frequently occur, it is evident that the geology of a place does matter in preventing as well as encouraging such natural hazards like earthquakes and tsunamis. As such, it is quite vital to understand such aspects like the geology when creating measures to prevent such natural disasters. Digital Television: music and video imagery Media television in the United States of America and Australia has been broadened when delivering local and international news. For example, there is the incorporation of digital audio and video manipulation. The aspect of digital audio is normally resulting from sound reproduction with the use of pulse-code modulation, digital signals where there are conversions from analog to digital and vis-a-vis. The aspect of video manipulation is resulting from the use of DVD’s, VCR’s and Recorders. Significantly, both of these aspects are extremely vital when delivering news and advertising of products. Consequently, digital audio has emerged as an extremely vital aspect especially when recording, mass production, distribution and usefulness of sound. The path taken by the analog audio system normally begins as physical waves. They are then transformed to electrical waves where the conversions take place. As such, analog audio signals become susceptible due to noise as well as distortion. However, these are unavoidable since there are electronic bombardments of waves along the associated devices. Subsequently, the digitization of audio is normally preceded by the conversions from digital to analog. Considering the video manipulation, there are various systems like the NLE (nonlinear editing). For several decades, the NLE has been in use whenever there is need to edit films. Significantly, the videotape was commonly used and the approach deployed is that there is direct enabling and access to the frame which is commonly used in digital video clips. In addition, the NLE system uses similar concepts as the “cut and paste” methods used in film editing. On top of that, there are destructive acts where negative films were eliminated. These nonlinear and nondestructive techniques began immediately after the introduction of the digital video technology. As such, the DVD has the capability to create complete DVD projects as they now have been included a main menu where there are about movies and slide shows. The scene selection menu provided in the DVD project has chapters with drop zones to fill with the content of one’s choice. As such, there is a new theme family which does include the coordination of the main menu chapters and scenes. Automatically, the fill drop zones normally allow one to add videos as well as photos in all the drop zones within a DVD menu upon an instant click. With the new drop zone, it normally allows the editor to use various features especially to fill out the drop zones within particulate DVD menus. In addition, there are flexible DVD menus as well as button editing, which allow designs, and buttons who particularly operate on the various buttons on the device. With the assistance of the many styles, they can customize certain effects like color, motion pictures, which normally enable, the creation of new DVDs with better pictures. Furthermore, there are improved slide shows in the new DVD system. Before the inception of the DVD features, the slide shows never seemed to appear as neat and appealing compared to the new and attractive features which has enabled the creation of thousands of slides. The editor can create various slide shows from photo books as well as importing keynotes, which is meant, to create a professional DVD. In addition, there are windscreens which enable one to author the particulate themes, movies as well as the slide shows. The windscreens are now new and sizable which has enabled the working easier of the DVD projects. Moreover, there are new designs like the Apple theme which does showcase the standard as well as the wide screen projects. There is now a revolutionized way to handle the movies as one can now watch the movies without having to unpack one’s camcorder. This is made possible through connecting it with the computer with the help of iMovie 08’. As such, it has become extremely easy to organize as well as cataloging one’s video while separating the useful movies from the degrading movies. In addition, one can create extremely quickly in the simplest of ways extremely easily accessible movies while one can add titles into the videos, ass slide transitions, voiceovers and the background music. The iMovie interface has several advantages under several concepts. For example, the iMovie 08’ does act like a single, video library. As a single, video library, one can use the iMovie to create a large collection of all types of videos. In addition, the exploration as well as playing video created in the library as the iMovie has enabled the creation of video slide shows. Moreover, the iMovie has now enabled the use of different video file formats as there are multitudes of various video devices that each has different video formats. Consequently, the iMovie does have disadvantages like the claims that it is incapable of sophistically editing since there are extremely complex features to use making it hectic as opposed to the old iMovie versions that were enjoyable. In addition, the iMovie does not support all the video file formats while most of the video formats which are mostly viewed are not supported by the iMovie interface. This has caused many consumers to prefer using the old iMovie compared to the new iMovie interface system. There are also multiple drive supports which are supported by the disc burning drives. With the initiative and technology brought about by new DVD system, one can choose the place and burn a DVD (Lippman, 2011). The garage-band has assisted the music system in several ways. For example, the music studio in the computer has been regulated as a way of ensuring that the tuning is perfect. With the use of garage-band, one can record, arrange, and mix the music as a way of sharing the supposed material with the world. Conclusion Immense power is known to accompany media owners; they have control over the content of printed or broadcast news. Significantly, common knowledge has it that mass media wields the power to break or make the strong persons within the society, and even entire governments. In fact the television advertisements have become the leading factor in fundraising and communication prospects in both countries. Public press no longer carries simple news; they have power to shape and influence public opinion and policy. For example, through the coverage of issues of corruption, environmental pollution and degradation, soil erosion, poverty, violence, discrimination have constantly been raised by media in many countries. Similarly, by highlighting legal proceedings and judgments that may have been made without due regard to law, media has helped in bringing sanity to many legal systems across the world. Process Report The highlights of the tasks were several. For example, a lot of analysts have posted wrong content; therefore, getting the right information was challenge. However, despite the challenges faced, accomplishing the task is quite beneficial to a researcher as one gains a lot about the television media in the US and Australia. Evidently, some of the media developments which were exiting included the transition of one form of media to another especially between the 20 and 21st century. There were several difficulties faced during this task. For example, conducting the research was challenging. More significantly, there were a lot of lessons learnt like digital television, and the imagery of audio and video in its implementation. Regarding further topics which can be researched, some of them include analyzing the media equipment utilized in both countries. References Chadwick. P. 1998. Do Media Help or Harm Public Health Australian and New Zealand; Australia: Journal of Public Health 1(22) Champlin. D. and Knoedler. J. 2006. The Media News and Democracy Revisiting the Dewey- Doyle. G. 2000 A Study of the Case Favouring Deregulation of TV and Newspaper Ownership in UK. London: Journal of Cultural Economics 3(24) Lippman Denver: 2011. Media Planning: Denver: Debate Journal of Economic Issues: 1 (2) Hoynes. W. and Croteau.. D. 2001 Corporate Media and the Public Interest Pine Forge Press. New York: USA Lyell, C. 2007. Principles of geology: or, the modern changes of the earth and its inhabitants considered as illustrative of geology. Los Angeles: J. Murray. Molloy T. 2011. Media Anticipation: New York: retrieved from http://earthquake.usgs.gov/contactus/?to= on the date 11 may. Read More