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Starbucks and Southwest Airlines are the perfect examples of such companies, where globalization and change in business trends have modified the traditional roles of HR management. Let us discuss how each of these factors affects the role of HR management in the 21st century. Globalization “Globalization is said to bring people of all nations closer together, especially through a common medium like the economy or the Internet” (Ellis-Christensen, 2011). Globalization has opened new dimensions and areas of consideration for the HR managers of the today’s world.
Globalization has put a significant impact on the role of HR management in the success of a company. Today, any company or organization wants to expand its business to the international world in order to increase productivity and profitability, and when a company plans to go global, the management of that company needs to consider many important factors related to business, such as, different cultures, languages, social behaviors, and employment and government laws. The role of HR management changes when a company plans to operate the business in foreign countries. . treme importance to the understanding of international cultures and languages because it plays a critical role in the international success of multinational companies.
Another important factor to which today’s HR managers give extreme importance is international employment laws. When a company goes global, the management needs to consider international employment laws while setting up employment plans for the international employees. Technology The advancement in the field of technology has led the focus of HR managers towards hiring highly technical employees for the companies. When a company starts making use of new and latest technology for running any specific business activity, such as, manufacturing, it needs to hire such employees who should be skilled in using that technology.
Today, HR managers prefer highly skilled and technical candidates as compared to such candidates who are although high qualified but not skilled enough to make use of technology. Moreover, information technology has also played a role in changing the role of HR management in the today’s business world. Information technology provides managers with such software products and applications, which not only assist them in doing performance appraisal but also helps in improving the overall human resource management.
In the past, keeping record of large-scale human resources was not an easy task (Rankonda, 2010). The human resource management system (HRMS) is an example of information technology, which not only assists human resource managers in keeping large records but also helps them in carrying out many tasks, such as, keeping attendance, labor distribution, automated record keeping, and many other tasks. Ethics “Business ethics is the behavior that a business adheres to in its daily
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