Communication Analysis - Essay Example

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Introduction: The speech that I have chosen is Jamie Oliver’s TED Prize wish: Teach every child about food. In this video Jamie Oliver brings to light stories from his anti-obesity project in Huntington. He makes the perfect case for American and Britishers’ all out ignorance on food…
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Communication Analysis
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Download file to see previous pages In eye contact I will analyze to what extent was Oliver able to engage the audience; how his facial expressions with respect to the context did and what sort of body language did he apply at various points of his presentation. In verbal communication techniques, I will analyze the pitch of his sound and tone, his fluency with the language that he was using and the kind of confidence with which he exercised authority on his subject and over what he delivered. I will look into the intricacies of each of the aforementioned techniques used by Oliver to deliver his speech. Description of communication situation: The speech is a TED Talk by Jamie Oliver. Jamie Oliver is changing the way we feed and nourish ourselves and our children today. He has been attracted to the kitchen since his childhood. He used to work in his father’s pub-restaurant back then. He not only possesses culinary talent but also has a passion for creating fresh, delicious food. He has been in the business for over ten years now and has built a worldwide media conglomerate of TV shows, magazines, books and cookware. His formulae are simple. It is to invite people to get busy in the kitchen. His business model- his fifteen Foundation is a very generous venture, in which trains His business model- his fifteen Foundation is a very generous venture, in which trains young chefs from various challenged background to run four of his restaurants. In this speech, Oliver is capitalizing on his fame and charm to draw attention towards the changes that Americans and Brits need to plug into their life styles and diet. He calls upon adults and parents of these generations to take charge of the food eating habits of the youth of America as it is deadly. He exposes his audience to ground breaking statistics regarding healthy eating and encourages them to adopt healthy food. He appeals for a food revolution. Jamie Oliver in this speech is talking to an audience of above 40 years old, most of whom are children and have the capability to rationalize the situation. Analysis of Communication Techniques: Oliver was very effective in his eye contact with the audience. He kept moving to and fro and back and forth throughout the stage to ensure that his eye contact is maintained throughout the presentation. The eye contact is a very important part of communication. When people fail to look at others in the eye, it appears as if they are trying to hide something. However on the other hand, eye contact can also seem to be confrontational and intimidating. While eye contact is a crucial part of communication it is important for one to know that eye contact does not necessarily mean staring and gazing into someone’s eyes repeatedly. Oliver’s eye contact lasted for above five seconds with the audience. According to experts, good eye contact during speech communication should last somewhere between four to five seconds. (Chris) Another very crucial aspect of communication is facial expression. It is important to nail the facial expressions. The human face is a very expressive and can express innumerable number of emotions without saying a lot. Face expressions tend to be universal. There are expressions for happiness, sadness, anger, surprise, disgust and fear and they are the same across all cultures. Thus facial expression is a very important part of any communication. Oliver’s use of facial expression was apt throughout the TED Talk. His ...Download file to see next pagesRead More
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