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Business-to-Business Marketing - Essay Example

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Business to business marketing Table of content Abstract…………………………………………………………………………………3 Introduction…………………………………………………………………………….3 Nature of the business to business marketing………………………………………….4 Importance of marketing in business organization…………………………………….4 Segmentation of the Business market………………………………………………….5 Business marketing mix……………………………………………………………….6 Product………………………………………………………
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Business-to-Business Marketing
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"Business-to-Business Marketing"

Download file to see previous pages …………………….6 Price…………………………………………………………………………….7 Place…………………………………………………………………………….7 Promotion……………………………………………………………………….8 People…………………………………………………………………………...8 Physical evidence……………………………………………………………….8 Process………………………………………………………………………….9 B2B marketing strategies………………………………………………………………9 Relationship marketing in B2B organizations………………………………….10 Commitment…………………………………………………………….10 Trust……………………………………………………………………..11 Co-operation…………………………………………………………….11 Social Bonds…………………………………………………………….11 Performance satisfaction……………………………………………….. ...
……………15 References………………………………………………………………………………16 Abstract: Business to Business marketing is practically modern term of the industrial marketing. Business to business marketing can be treated as the marketing activities between two organizations. In this particular case the buyer seller relation is pretty important but it is basically between the organizations instead of individual customers. In most of the cases the B2B marketing are short term activity which is done carefully with less glittery affairs. The relationships play the vital role in this module of marketing. The marketing mix is more or less same as of the consumer products but pricing, consumer relationships and product quality play the vital role in this scenario. The branding is limited and the awareness is in the low scale among the individual customers. However, some marketing and branding strategies like online advertising in B2B portals, participating in Trade fair, corporate interviews, selective advertising in business channels and industrial magazines etc. The basic concept of marketing is same here but with little modification. Introduction: Business to business marketing all about creating relationships and maintain it properly within the business partners. In this field that is; in industrial marketing or business to business marketing the government organizations, manufacturing, companies, service providers are involved. There is no direct relation between the individual end users. Consumer behavior, product quality, pricing and transportation play the important role. The creating of corporate relations is the key factor in this marketing module. More relations mean more options of having more clients. This paper will ...Download file to see next pagesRead More
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