We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Relevance Of Marketing Concept To The 21st Century Business Of Sony - Essay Example

Comments (0)
Sony Corporation is one of the legendary Japanese multinational conglomerate brands operating successfully in the segment of electronic products, since 1946. It is headquartered in Kōnan Minato, Tokyo of Japan but serves the customers of worldwide…
Download full paper

Extract of sample
The Relevance Of Marketing Concept To The 21st Century Business Of Sony

Download file to see previous pages... Sony is the unbeatable name in the sector of electronics and so Sony Group (Sony Electronics in the U.S.) is extremely famous around the entire globe. Thus, after Samsung Electronics and LG Electronics, Sony Corporation is a Japan-based corporate group concentrating mainly on the Electronics (such as AV/IT products and components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. This helped in enhancement of the total revenue of the Sony in the year to US $ 72.349 billion along with net income to US $ 458 million. Along with this, it also improved the brand image and reputation of the organization within the minds of the customers resulting in amplification of its equity and position in the market among others rivals.
Description of the Marketing Concept of Sony
The term Marketing is defined as an activity used to present varied types of products and services as per the demands and needs of the customers of the market. Other than this, it is a procedure of presenting the values and benefits of a product or service to its customers, so as to increase their awareness towards the brand or products. It is denoted as one of the most critical business functions entirely utilized for attracting a large array of customers.
Other than this, marketing might also be described as a link within the society’s material necessities and its economic patterns of reply. This acts as a technique to satisfy these needs and wants through products and services thereby establishing long term relationships. Thus, in this technological age of 21st century the concept of marketing has changed slightly. In recent times the maximum extent of marketing takes place through online sites mainly through holistic approaches. Holistic approaches means marketing based on relationship with its target group of customers. Holistic marketing concept facilitates and accelerates the level of satisfaction by maintaining high end relationships with its customers through proper selection, distribution, promotion and pricing of goods and services. Therefore, on the basis of such approaches, the entrepreneurs choose the target markets and the type of products to be focused. Hence, such type of marketing helps to select the targeted customers, satisfy them, maintain relationships, stay in front of competitors and enhance its ROI and profitability. So, it may be depicted that, creating and maintaining good relationship with a customers is the most essential factor of today’s era that helps to satisfy targeted customers by enhancing their loyalty and brand image. Only then, all other components such as production concept, the product ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing in the 21st Century
Effective marketing strategies have recently gained significant attention from marketing management in order to help companies respond to customers’ on-demand expectations and satisfy their varying and rather specific requirements.
10 Pages(2500 words)Essay
The Art of Business in the 21st Century
It identifies and analyzes the scenarios that these businesses found themselves in, and strategies that they developed and implemented to remain attractive and gain competitive advantage in the industry. The paper then goes on to explore the available Information Technology solutions in the form of ERP software, which businesses can be used to integrate and analyze business information from different departments in an integrated manner.
5 Pages(1250 words)Essay
Explain the relevance of marketing concept to the 21st century business of Virgin Group
Thus, the organization’s success in this competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as marketing concept in business is concerned, it can be seen that the ideal criteria that can be used to select one depends on the goals and objectives to be achieved by the organization.
8 Pages(2000 words)Essay
Explain the relevance of marketing concept to the 21st century business of Starbucks
Products and services have increased to the point of saturation which makes the job of the marketers even more difficult. They have to develop a competitive edge over the industry despite the heavy competition or otherwise the brand will eventually die out.
8 Pages(2000 words)Essay
Explain the relevance of marketing concept to the 21st century business of Boots
Marketing is the critical business function that helps to attract the customers. Organizations can choose five different competing concepts in order to operate business. These are product concept, production concept, marketing concept, holistic marketing concept and selling concept.
8 Pages(2000 words)Essay
Relevance of marketing concept to the 21st century business of sainsbury
Marketing is the process of creation, communication, deliverance and exchange of offerings that are of value for the customers, partners, clients and also the society collectively. Marketing is also the creating, maintaining, and managing of the customer relationship for a long term in ways that are beneficial to the company and also the shareholders.
7 Pages(1750 words)Essay
Sustainable business in the 21st century
Socio-culturally, tourism offers employment opportunity, offers local culture the opportunity to be widely appreciated, and results in cross-cultural interactions with other nations. Moreover, the natural environment benefits from tourism through green taxes, induction of environmentally friendly practices through tourism facilities that promotes a level of aestheticism and happiness.
12 Pages(3000 words)Essay
Explain the relevance of segmentation to the 21st century business of your choice
2012. Global Information Technology Market. [online] Companies and markets. Available at: [Accessed 20 October 2010]. 10 Bose, C. 2010. Modern Marketing - Principles & Practice.
8 Pages(2000 words)Essay
International Business and Terrorism in 21st Century
After entering the 21st century there was a single incident that took place and affected businesses of all kinds, its effects were not only limited to the native place that is United States of America but almost every country of the world as they all have close links with the super power.
25 Pages(6250 words)Essay
Marketing Spotlight of Sony
Sony also practiced acquisition as the strategy to develop new markets (Sixth success factor). They acquired CBS records and Columbia Pictures to enter Media & Entertainment market and have benefited a lot from these acquisitions.
3 Pages(750 words)Essay
Let us find you another Essay on topic The Relevance Of Marketing Concept To The 21st Century Business Of Sony for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us