Nobody downloaded yet

For a sports organisation/product/service/concept of your choice, apply best practice by developing a comprehensive marketing pl - Essay Example

Comments (0) Cite this document
Summary
“Marketing Plan” Name: Matric Number: Course code: Date: Word count: Table of Contents Topic Page Number Executive Summary 2 A brief history of Adidas 2 Adidas the company: 3 Macro environmental Issues with regard to UK 3 Micro environmental Issues 4 Competitive advantage 9 Strategy development 10 Marketing Segmentation 10 Product Planning 10 Channel Management 11 Marketing Communications 12 Pricing Policy 13 SWOT Analysis of Adidas 13 Recommendations and conclusion 14 References 15 Executive Summary: Adolf (Adi) Dassler, founded the company in 1948 with his brother Rudolf Dassler in Herzogenaurach, Germany and registered it as Adidas AG on 18 August 1949…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
For a sports organisation/product/service/concept of your choice, apply best practice by developing a comprehensive marketing pl
Read TextPreview

Extract of sample "For a sports organisation/product/service/concept of your choice, apply best practice by developing a comprehensive marketing pl"

Download file to see previous pages The company acquired Reebok in January 2006 and became more dominant in the market. Adidas primarily focuses on the European markets but in order to cut costs the company has started outsourcing its production to Asian countries. The Company values its employees and makes sure they are well paid and are happy in their work environment. But they are not able to exert as much control in the countries where they have outsourced. The company uses print media, advertisements, the internet and also celebrity endorsement for its promotion. Both Nike and Adidas cash their brand names. Since both are very popular throughout the world, so the customers have a strong belief that these companies will always provide competitive, technologically advanced and quality products; and yes they are right in their belief. But still, Nike has the largest market share and customers often prefer it over Adidas. It is focusing on the right target market and with the increasing spending power of its target market its sales can be boosted. More and more people are incorporating sports into their lifestyle. With outsourcing, their production cost will be reduced and they will have more money to spend on promotional activities. Adidas states “impossible is nothing”, so if they continue to believe in it then it can do wonders for their success. A brief history of Adidas: Adolf (Adi) Dassler, founded the company in 1948 and has been in the shoe production business since the early 1920s. He and his brother Rudolf Dassler founded the company together in Herzogenaurach, Germany and registered it as Adidas AG (with lower-case lettering) on 18 August 1949. In later years, some differences aroused between the two brothers that led to the split up of their business, and Rudolf went on to start Puma while Adolf focused his attention on the expansion of Adidas. (Suzy Kassem n.d) Adidas the company: Adidas is a German based company, which specializes in sports apparel manufacturing. It is the second largest sportswear manufacturer in the world after Nike and is a significant part of the Adidas group which is primarily comprised of Reebok Sportswear Company, Taylormade Golf Company, Maxfli golf balls, and Adidas Golf. The company acquired Reebok in January 2006 and became more dominant in the market and is continuing on the road to success. Today, Adidas plays a dominant role in global street culture and many of its sub-cultures (Suzy Kassem n.d). Macro environmental Issues with regard to UK: Political: Adidas primarily focuses on the European markets but in order to cut costs, the company has started outsourcing its production to Asian countries. Like other European countries, UK also has rules, regulations as well as laws, which aid and ensure its economic development, but luckily it does not have policies that hamper or confine the communication strategies or promotional activ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“For a sports organisation/product/service/concept of your choice, Essay”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1410949-for-a-sports-organisation-product-service-concept
(For a Sports organisation/product/service/Concept of Your Choice, Essay)
https://studentshare.org/environmental-studies/1410949-for-a-sports-organisation-product-service-concept.
“For a Sports organisation/product/service/Concept of Your Choice, Essay”, n.d. https://studentshare.org/environmental-studies/1410949-for-a-sports-organisation-product-service-concept.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF For a sports organisation/product/service/concept of your choice, apply best practice by developing a comprehensive marketing pl

Advertising campaign of an existing product/service on your choice

.... Besides the sales figures, post-research of the marketing campaign will be carried out to keep a pulse-check on the perception of the brand, brand awareness and the market share of Cath Kidston amongst its competitors (Belch et al, 2001; Tellis, 2004; Tam et al, 2005). 8. References BELCH, G. E., & BELCH, M. A. (2001). Advertising and promotion: an integrated marketing communications perspective. Boston, Mass, Irwin/McGraw-Hill. HONG KONG TRADE DEVELOPMENT COUNCIL. (2011). Opportunities and challenges for Hong Kong's fashion design services industry. Hong Kong, Research Dept., Hong Kong Trade Development Council. KIDSTON, C....
6 Pages(1500 words)Essay

Marketing of service product

...?Marketing of Service Products Table of Contents Executive Summary 3 1 Company Background 4 2 Objective of the company 5 3 Services of Austin Travel 5 2. Target Market 6 2.1 Identification of needs of Couple A and Couple B 6 3. Market Segmentation 8 4. Planning of the trip 9 4.1 Detailed itinerary of Couple A 11 4.2 Detailed itinerary of Couple B 14 4.4 Justification for choices for Couple A using relevant 7 P’s of Marketing 17 4.5 Justification for choices for Couple B using relevant 7 P’s of Marketing 18 5. Conclusion 18 1. Executive Summary The tourism industry has...
14 Pages(3500 words)Book Report/Review

Is service Marketing Different from Product Marketing

... Paper Services vs. Product Marketing: A Comparison The marketing is believed to be the practice of promoting products and services that are conceptualized and designed in order to meet and fulfill specific needs and wants of the public (Fernando, Saad and Haron pp. 35). The advertisement is considered the basic and fundamental construct in the art and science of marketing because every new product and service is launched with the help of endorsement via various means and sources (Gronroos and Ravald pp. 20). The global economy is however, showing signs of moment from industrialization to services. The banking and educational services are a few examples of thriving sub-domains of an increasingly growing industry. The products were... human...
3 Pages(750 words)Research Paper

Best Practice Approach in Marketing

...Best Practice Approach in Marketing [Type Here] [Assignment [Module Here] Executive Summery Marketing is a very comprehensive and ever changing term. Its latest definition by the American Marketing Association is "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The marketing process involves targeting a market, evaluating its needs by the help of a product mix, organizing a process for it which results is...
8 Pages(2000 words)Essay

Service Marketing and Product Marketing

...transactional manner whereas the companies selling services engage with their customers in more relational manner. In fact if the work done by these researchers is analyzed closely, it reveals that the fundamental difference lies in the way the methodology of marketing is chosen - whether for products or for services. The researchers presented four methodologies of marketing - Transaction Marketing, Database Marketing, Interaction Marketing and Network Marketing. The choice of markets depends upon the way cash flow is expected from the consumers to the...
3 Pages(750 words)Essay

Service Product Marketing

...the European Union (McCormick, 2002, p.79). Capitalism in the Former Soviet Union has not developed in the ways anticipated by many in the West, with restricted markets, corruption and organised crime rife, not the face of capitalism that the neo-liberal reformers such as Yegor Gaider had in mind. However, considering that private enterprise had been banned for virtually the entire existence of the Soviet Union the Russians got the concepts of experiences, services and goods pretty quickly (Freeland, 2000, p.11). People in Western Europe, North America and Japan plus the wealthier sections of societies in Latin America, Asia and Africa are so used to...
14 Pages(3500 words)Essay

Developing marketing activities for a product/service

...innovations designed to make our lives easier, friendlier and more attuned to our individual interests and desires. Some of the most exciting concepts to have been brought forward in recent years has been the possibility of clothing digitally programmed to provide internet services or entertainment while walking or to generate energy for ipods, cell phones and laptops. Unsurprisingly, this type of technology has been applied to more practical use in other areas, such as in the field of garment tracking. In specific markets, the ability to track and retain records on a particular garment is an important ability. Much like the UPC codes on numerous...
16 Pages(4000 words)Essay

Service Product Marketing

...visitors and tourists. 1.3 Scope of the Report This report evaluates the 7 Ps of marketing in the services industry. Marketing of services differs from marketing of products. Product positioning and target segmentation would also be highlighted. It would also evaluate the governmental support in Greece and the other advantages that Greece has to offer for such tourism products. It would first elaborate on the international tourism sector along with the scope on Greece after which the concept of Spa would be highlighted before presenting the marketing strategy. 2....
11 Pages(2750 words)Essay

Audit on an organisation of your choice

...of marketing, which is product, promotion, price, place, physical evidence, people, process, which is also called as ‘extended marketing mix’ of an organisation. 7P’s are the same for every organisation but the contents are changing with industry. The aviation industry’s 7P’s are as follow: Product a. Quality b. Image c. Features d. Customer Services Promotion a. Sales Promotion b. Direct marketing Price a. Positioning b. Discounts c. Value added services Place a. Sales support channel b. Segmentation channels People a. Marketing Activities b. Customer...
7 Pages(1750 words)Assignment

Festival and event organisation of your choice

...Individual reflective report s Submitted by s: Introduction Special festivals de particular ceremonies, performances or revelries that are developed to mark extraordinary occasions or attain a social or cultural objective (Ali-Knight, 2009, p. 205). To visitors or guests, they present a chance for social, leisure and cultural experiences, which are not part of the normal variety of choices that they have on a daily basis. The Oktoberfest that is usually held in Munich is an example of a festival or event that fulfills all this aspects (Bekker, 2005, p. 406). The Oktoberfest is seen as the biggest public event in the globe and has evolved from an agricultural festival to become a large-scale activity characterized by entertainment... up to...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic For a sports organisation/product/service/concept of your choice, apply best practice by developing a comprehensive marketing pl for FREE!

Contact Us