Audience Analysis Paper - Essay Example

New initiatives will be of less importance to them as long as the company is delivering decent results. They do not understand lot of technical data and things must be simplified for their understanding. 2) Sales and Marketing people: These would be a group of individuals who are motivated by higher sales figures. They are the ones who understand the different ratios which are used to determine the solvency, stability, capital adequacy of the company. One can use complex financial and accounting terms easily and assume that this group will understand it. 3) Customers: This group is one of the most naive in terms of technicalities of business or any financial know-how.

They are more concerned with the product or service which the company provides and whether in future will it continue to deliver the same? Then don’t need to understand the ratios but will be interested in if company is increasing its sales by selling more to existing customers, or selling to more number of customers. They understand the business, but are not savvy enough to understand the balance sheet and quarterly figures. What communication channels are appropriate? Since this is a formal meeting, there is a limitation to using audio or video communication channel.

It is difficult to convey financial data by use of an AV. But a presentation can be made which is friendly to both financial savvy and non savvy people. A presentation will help people get a visual perspective of the financial standing of the company. Footnotes at the bottom of each slide may include a note on explaining the technical part. This will help the customers or stakeholders who are not financially sound to understand the presentation better. Jargons like solvency ratio, PE ratio and Capital can be explain in crisp and plain language at bottom of each slide to ensure the message goes across the board equally.

While the power point slide show is on, I will also need to take care of speaking relevant things as per the slide show. I would prefer not to speak what is already there on the slide, but to just add small explanations to why and how aspect. I shall also throw some light as to how those figures were derived so that everyone is at same level. Last but not the least; I would have a more discussion based approach than a monologue. This will ensure full participation by the attendees and their full attention to what is being presented.

What are some considerations to keep in mind given the diversity of audience? Every individual come from a different background and hence they do not understand sales figures and financial information equally Expectation of each group of individual is different from the quarterly sales figure presentation. Customers will expect to see more sales and new initiatives, investors will seek better financial ratios and sales force will look for more profitability for better bonus Use of financial jargons should be judicially used as everyone might not understand them To maintain the interest of such a varied group, creativity in presenting will help maintain the much needed interest of the audience.

Financial sales data presentation otherwise may become very monotonous and fail to communicate properly How do you ensure your message is effective? The following care needs to be take to ensure the effectiveness of the message Use of power point slide