Effects of New Media on Agenda Setting and Framing Full name University name Introduction: New media is a vital instrument in the daily life of the modern man these days regardless of nationality, education and cultural background. This has brought information around the world which made the earth like a small city and the people like brothers and sisters making things work right for each other, feeling the pain experienced by others and rejoicing with the achievements of others…
Download file to see previous pages...
With the help of Aljazeera, a local network, the issue was known around the world despite the great pressure placed on it by the government. What the new media does to agenda setting and framing is a concern where not only the elite are considered but includes the public because of their opinion created through the suggestions made through news reports. It is said that media forms the ideas or pictures in the minds of viewers about an issue through the absence or presence of agenda setting and framing as they serve as gatekeepers to what can be published, sifting what will be emphasized or not, what will be given importance or less discussed (Scheufele & Tewksbury, McCombs). The choice of headlines also affect the opinions formed in the minds of readers and viewers as such matters give great impacts on what is to search further or what could be disregarded. In addition, the frequency of the news item also affects what is given importance or not in the field of media reporting, encouraging people to think a frequently published issue is important while a subject matter placed at the back of a newspaper with a very short caption says it is of less significance. Framing and agenda setting both work together hand in hand to paint the desired picture in readers or viewers, letting them decide on what has already been decided by the media. For instance, in the case of the Egyptian revolution on January, 2011, the desire to dethrone President Hosni Mubarak from his three decade-reign might have been a predetermined objective in the breaking of the news. This got the attention of people all around the world including the president of the United States who offered his request of resignation to the strong man of Egypt. Protesters felt strengthened with the overwhelming hostility against the Egyptian president so that they resolved to fight for their freedom despite the fear brought by the administration in imprisoning key people involved in the protests (BBC News). Although internet and phone services were greatly interrupted in the attempt to minimize if not stop the protests, help came through alternative media, pioneered by Aljazeera (Zeynalov). In Conclusion, the issues brought into a decision the situation in Egypt through what was magnified through the media picturing how new media along with alternative media affect public opinion and policy agenda which in turn gets back to dictating media agenda. The overlapping effects of these aspects affected by media finds its cause in the initial objective set through what is published. References n.a. Egypt Protests Escalate in Cairo, Suez and Other Cities. BBC News Middle East. Retrieved from http://www.bbc.co.uk/news/world-middle-east-12303564 McCombs, Maxwell. n.d. The Agenda-Setting Role of the Mass Media in the Shaping of Public Opinion. Retrieved from http://www.infoamerica.org/documentos_pdf/mccombs01.pdf Scheufele, Dietram A and David Tewkbury. 2007. Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. Journal of Communication. Retrieved from
...Download file to see next pagesRead More
Cite this document
(“EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING Essay”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1408439-effects-of-new-media-on-agenda-seting-framing
(EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING Essay)
“EFFECTS OF NEW MEDIA ON AGENDA SETING & FRAMING Essay”, n.d. https://studentshare.org/environmental-studies/1408439-effects-of-new-media-on-agenda-seting-framing.
Framing in media have been used over the years and it refers to the organized and planned screening of information in order to influence individual’s perceptions regarding an issue. Repeatedly it has been observed how opinions changes and drastic developments in political sphere occur.
The inventive implications of new media technologies are observable in the context of the potential of the technologies, their link with current media, the way they offer alternative means of representation and supply of media products. Their cultural importance is studied with respect to the way they challenge and modify people’s opinion about the world by means the media technologies that can be created and used; and the apprehensions that may take place within the society.
It was during this period that the government enacted laws disseminating HIV services at the primary health care level, creating ways for greater integration to address women’s health and to reduce maternal mortality. South Africa has shown its efforts in addressing HIV-related goals by implementing comprehensive services for women and children especially with family planning (FP), as well as maternal child health (MCH).
The formation of movement was influenced by the notion of the group theorist that the view, aspirations, and struggles in the society are best achieved collectively. This view has been the rationale behind the formation of several political parties, pressure group, unions, and civil groups.
Various alternative sources of media such as YouTube and generic internet blogs were reviewed along with mainstream media sources such as television and print media (including magazines, journals, and newspapers) in order to enable a comprehensive understanding of the issue.
In other words we are already living a little through the media, because we today come to know of what has occurred on the other side of the world in very short order after it has happened. And since the world is getting better connected, media is playing an increasingly important role in shaping our society.
Such a database allows the organization to change seamlessly from a product focus to a marketing focus - and finally, to the true customer focus that builds customer satisfaction and loyalty.
In the campaign designed for the
ge amount of information into a very small concrete space, and simply requires a computer to process different types of information (as cited in Gane & Beer, 2008, pp. 7-8). In short, it makes vast volumes of information of any kind be accessible in the simplest form and the