We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

How the media influeces society - Research Paper Example

Comments (0)
Name Instructor Class November 30, 2013 Media Effects: Influencing Attitudes and Actions through Modeling, Agenda, and Framing How media affects society has been an interest for media and communication scholars since the “beginning of the twentieth century” (McQuail 9), after the radio and television were subsequently invented and became mass media tools…
Download full paper
How the media influeces society
Read TextPreview

Extract of sample
How the media influeces society

Download file to see previous pages... A possible way that can directly measure how exactly the media affect people is through an unethical experiment where the person is exposed to only media and not other sources of possible influence, such as family, religion, education, and other institutions. Despite constraints on determining causal relationships between mass media and social effects, several empirical attempts have been made to understand how media can influence society. Mass media affects society through providing a model for learning behaviors, setting agenda that can affect people’s prioritization of and response to social issues, and framing information that can impact how people understand and react to events and schemas. Mass media influences society by offering models for learning behaviors. Albert Bandura’s Social Learning Theory can help explain how mass media shapes behaviors. Social Learning Theory states that people learn attitudes and behaviors by “observing and modeling” others (“Social Learning Theory”). Learning is not the same as imitating because learning means that people are not only imitating something, but has absorbed the underlying knowledge and/or skills, as well as values and norms (when present). Mass media can then have positive or negative effects on people by shaping their attitudes and/or behaviors through the social modeling mechanism of learning. One of the most studied and controversial mass media effects is violence, specifically youth violence. Craig Anderson and colleagues surveyed a wide literature of media effects on violence. They stress that, based on their findings, numerous studies with different sampling, methods, and media genres prove that violence in mass media can increase the possibility of aggressive behaviors for the youth in the short-run and/or long run through different ways. Craig et al. state that observational learning can result to children learning “aggressive attitudes and behaviors” from mass media, such as “television and video games” (94). The studies of Bjorkqvist in 1985 on 5 to 6-year olds Finnish kids and Josephson in 1987 on 7 to 9-year old boys provide some evidence that, for their cross-sectional studies with control groups, those who “watched violent films” acted more violently against other children afterwards than those who did not watch violent films (qtd. in Craig et al. 85). Mass media can be argued as affecting these children by providing negative models of violent behaviors, which affected their actions too, at least in the short run. A longitudinal study from Eron et al. show that boys who watched violent TV shows since the age of 8 showed “more violent attitudes” later on in life (qtd. in Craig et al. 87). Mass media can have, based on this study, lasting effects on people’s behaviors too, provided that it is a prevalent and significant presence in a child’s life. These studies indicate that mass media can affect society by teaching harmful models of behaviors. Not all mass media effects on society are negative, nevertheless, because mass media can be programmed to teach pro-social behaviors too, where it can affect society through modeling positive attitudes and behaviors for the youth. Many television and CD/DVD shows, for instance, are geared to teaching children positive social behaviors and new knowledge and skills. Dimitri A. Christakis et al. wanted to know if exposing children to TV shows that teach ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Obesity and How the Media and Society Play a Major Role
Having weight more than what is thought to be healthy for ones height is what is known as being obese or over weight (Obesity, n.p n.d). There is a need for certain amount of body fat for storing energy, heat, insulation and for shock absorption. However, the excess amount body fat is than considered as a chronic condition.
10 Pages(2500 words)Research Paper
Mass Media Influence on Society
The response of people to various social, political and economic issues is usually influenced by their personal experiences and beliefs. The environment of each individual is also likely to have a critical role in human behavior and relations in the context of a particular society.
11 Pages(2750 words)Research Paper
The feminization of love, How men and women are portrayed by society and the media
Feminization sociologically, is taken as changing of gender roles in humanity played by a typical female. In terms of activity, it refers to lifestyle performances involving a man doing female responsibilities. While biologically, it refers to hormonally stimulated female sexual characteristic development.
4 Pages(1000 words)Research Paper
A rhetorical analysis on How Society in the United States Views Abortion and what impact the media has on that view
2 Abortion Opinion Measurement …………………………………………………4 Biased Media …………………………………………………………………… 5 Left or Right Bias ……………………………………………………………… 6 The Media and Partial Birth Abortion ………………………………………… 7 Conclusion ……………………………………………………………………..
8 Pages(2000 words)Research Paper
How does sports media affect society
70). A. The Media’s portrayal of Sports: This part of the paper will analyze the treatment of sports by the media and how this corresponds with what the media is trying to
2 Pages(500 words)Essay
Digital Media and how it has changed buisness in society
formation and plot figures utilizing confused projects; they use numerous sorts of advanced media for showcasing battles; and they streamline operations with new stock and check-out frameworks. Engineering is not without its downsides; however business cant deny the effect it
12 Pages(3000 words)Research Paper
How alcohol affects society
In view of simple access to liquor, it ought not to amaze anybody that liquor addiction is as large an issue as it seems to be (Denzin 43). Liquor not just has numerous negative consequences for the human figure and brain, yet it is additionally making expanding amounts
5 Pages(1250 words)Research Paper
Gender Misrepresentation in Society and Media
This paper will identify and discuss forms of sexism and biases in the media, how media defines gender socialization and the negative implication of how women are measured in the society. It will also highlight ways in which individuals and the society can
2 Pages(500 words)Research Paper
The Effect of Mass Media in Society
he role of a woman still does not completely depend on a woman herself, or on her will and self-presentation, but on a social opinion of what a woman is. In its turn, a social opinion never has been as flexible as nowadays. From strict determined norms of behavior and clear
7 Pages(1750 words)Research Paper
How Mass Media effects on society and how was it through years
Media has influenced almost all spheres of life and the society, as a whole (Gorman & McLean 34). This paper focuses on resultant effects of the interaction between the media
6 Pages(1500 words)Research Paper
Let us find you another Research Paper on topic How the media influeces society for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us