Audience Analysis Paper - Essay Example

For the purpose of this analysis these persons are expecting the correspondence of quarterly sales information. In order to relay information accordingly considerations must be made for appropriate channeling, consideration of audience characteristics, and specifics toward audience diversity. Aside from these matters assurance must also be made to ensure that the message is perceived effectively by the corresponding audience. Discussion When dealing with large groups and presentation methods it must first be established what the speaker can control.

In this case it would be the type of presentation that is warranted for a large group and how to maintain the information that will be delivered. By establishing what type of presentation is best suited, the speaker needs to determine the characteristics of the audience. This can be accomplished by utilizing audience recognition. In the case of groups it is best to focus on generalization or what the members of the group have in common based on demographics and psychographic profiling (Adapting your message to your, p. 44). In this case of having to deliver one specific message to a large group of stakeholders it can be assumed that these individuals will be interested in profit margins and best selling merchandises that can be revealed in the reports.

By figuring the place of the individual stakeholders (i.e. who is the customer, who is the manager, who is the salesperson) the amount of understanding the individuals will have about the information can be determined. In the case of having to disclose quarterly sales information the presentation should be done at a level that the customer can understand. The customer will more than likely be the least likely persons out of the group that does not have the common education level of the others on the subject.

That means that the group presentation should be presented to an education level that is equivalent to the customers. Based on the lack of information that the customer may have an appropriate channel would be to have a written record of information that will be discussed in the meeting. The written information (outlining document that follows the speaker in presentation with points from the report) should also be accompanied by definitions of terminology and emphasis on important points (Adapting your message to your, p. 49 - 56). This channel of trade is needed to give the lesser informed members of the audience insight on what the presentation is attempting to correspond.

In this case the customer portion of your audience may be lacking appropriate knowledge of quarterly sales reports. For all intensive purposes the presentation can be classified as a lecture and it is likely that visual aids may be needed. Based on lecture characteristics it is assumed that audience attentions dwindle after about 30 minutes into the presentation and they retain about 3 pieces of information from an hour long sitting (Robertson, pg 237.) Audience lack of retention as previously stated implies that transferring verbal information without the use of visual aid does nothing for group retention.

To offset the negative effects of long presentations the active learning process is promising for positive retention of the audience. The human interactive system is embodied in a PowerPoint that employs a interactive system (Robertson, p. 237 - 238). Aside from the characteristics of the audience it is likely that the diversity of the group can be