quora
Nobody downloaded yet

Children and Advertisement - Essay Example

Comments (0) Cite this document
Summary
The advertisement industry focuses increasing resources to the adverts targeted to children trying to provide persuasive messages through different advertising platforms. According to Dittmann (2004), the industry spends twelve billion dollars per year on these advertisements…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Children and Advertisement
Read TextPreview

Extract of sample
"Children and Advertisement"

Download file to see previous pages The advertisers target the children in their advertisement since they are the most likely to change and adopt the corporations ideologies. Companies and large advertising agents seek to create a future investment by influencing the children today without considering some of the effects they pose to these children. Changing a child’s perspective today means that the child will be oriented into buying the said product in the future and has a minimum chance to be influenced by the then advertisements. The paper will deliberate on the effects caused by television advertisements to children. The paper will reference children as a term to represent all those below the age of eighteen years.
The first effect attributed to watching commercials on the television is being persuaded to seek the product. Dittmann (2014) states that children tend to recall most of the ad’s content following a single exposure to the commercial. These commercials increase a child’s desire to possess the advertised product without considering the limitations and the challenges associated with the acquisition. Commercials incorporate psychological research to make them more compelling and convincing (Dittmann, 2014). Through the use of doublespeak, these advertisements persuade the children that they ought to have the product and an easy way to achieve their goal is to nag the parent.
Doublespeak is the deliberate use of language that disguises the actual meaning (Lutz, 1997). Advertisers have adopted the use of doublespeak in their commercials to mask their intent and persuade children into acquiring these products. Lutz (1997) states that advertisers use words to show product superiority even when the products are of equal quality to the competitors’. For example, advertisers gloss over the competition’s disadvantages that certain products present through the manner in which they ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Children and Advertisement Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/english/1692844-children-and-advertisement
(Children and Advertisement Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/english/1692844-children-and-advertisement.
“Children and Advertisement Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/english/1692844-children-and-advertisement.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Advertisement
Name Instructor’s Name Course Date Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories.
3 Pages(750 words)Essay
ADVERTISEMENT
Purell is attempting to persuade consumers to buy the product by, first, showing its benefits. In this particular case, it is the 99.99 percent effectiveness of the
2 Pages(500 words)Essay
Advertisement Analysis
The advert relays consequences of texting while driving, which is currently rampant among young people. This is because they always claim to be both in hurry and intend being touch with their peers
1 Pages(250 words)Assignment
The Impact of Advertisement on Children
The author of this essay aims to outline the manipulative effect of the advertising on the children. Children can be very easily manipulated with the help of advertising messages as they accept them as truthful. Many advertisements are made in such way that they influence children greatly, and can affect their mental and physical health.
5 Pages(1250 words)Research Paper
Advertisement
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
3 Pages(750 words)Essay
An advertisement of children
Beer commercials, for instance, do not tell consumers they want beer; they instead understand that consumers want camaraderie, and sell beer as a way for them to access that camaraderie most
4 Pages(1000 words)Essay
Advertisement
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
2 Pages(500 words)Essay
Cannery Row Advertisement Analysis
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
2 Pages(500 words)Essay
Advertisement analysis
However, men do not care much what diet is appropriate for their health. This Bulletin is specifically aimed at men to increase on the sale of vegetable and fruits as well as increase the sale of the Bulletins. Men like things that
3 Pages(750 words)Essay
Advertisement
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Children and Advertisement for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us