Nobody downloaded yet

Children and Advertisement - Essay Example

Comments (0) Cite this document
Summary
The advertisement industry focuses increasing resources to the adverts targeted to children trying to provide persuasive messages through different advertising platforms. According to Dittmann (2004), the industry spends twelve billion dollars per year on these advertisements…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Children and Advertisement
Read TextPreview

Extract of sample "Children and Advertisement"

Download file to see previous pages The advertisers target the children in their advertisement since they are the most likely to change and adopt the corporations ideologies. Companies and large advertising agents seek to create a future investment by influencing the children today without considering some of the effects they pose to these children. Changing a child’s perspective today means that the child will be oriented into buying the said product in the future and has a minimum chance to be influenced by the then advertisements. The paper will deliberate on the effects caused by television advertisements to children. The paper will reference children as a term to represent all those below the age of eighteen years.
The first effect attributed to watching commercials on the television is being persuaded to seek the product. Dittmann (2014) states that children tend to recall most of the ad’s content following a single exposure to the commercial. These commercials increase a child’s desire to possess the advertised product without considering the limitations and the challenges associated with the acquisition. Commercials incorporate psychological research to make them more compelling and convincing (Dittmann, 2014). Through the use of doublespeak, these advertisements persuade the children that they ought to have the product and an easy way to achieve their goal is to nag the parent.
Doublespeak is the deliberate use of language that disguises the actual meaning (Lutz, 1997). Advertisers have adopted the use of doublespeak in their commercials to mask their intent and persuade children into acquiring these products. Lutz (1997) states that advertisers use words to show product superiority even when the products are of equal quality to the competitors’. For example, advertisers gloss over the competition’s disadvantages that certain products present through the manner in which they ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Children and Advertisement Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/english/1692844-children-and-advertisement
(Children and Advertisement Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/english/1692844-children-and-advertisement.
“Children and Advertisement Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/english/1692844-children-and-advertisement.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Children and Advertisement

Print Advertisement

...?The Webber Summer Campaign Client: The Weber Grill company, located in Palatine IL Project: Promotion of outdoor grilling options and promoting Webber Grill products and accessories. New Print Campaign promoting ‘The Webber Summer’ Background / Overview: During times of economic success it is no surprise that people opt to dine out more. With the recent recession many families opt to save money by dining in. Barbequing is a long standing, inexpensive summer tradition and the current climate is optimal to gain significant market share. The purpose of the advertisements: To remind people of the simple pleasure of hosting and participating in a family/community barbeque, whilst making modern ‘Haute cuisine’ seem elitist....
2 Pages(500 words)Assignment

Advertisement

...Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories. The Argument The advertisement is arguing the point that with the new Nissan Dualis, one of the features being promoted as its focal point is its 360° view or the ability of the driver to be able to...
3 Pages(750 words)Essay

Advertisement

...Minjea Park ENG124 Rob Williams Mar 10, One for him!! One for her!! – The way to be! In this paper, the effects and purposes ofan advertisement will be analyzed. The analyzation will be based on a fragrance advertisement from the international fragrance and designer clothing producer, Calvin Klein. In this advertisement there are various themes which have been put into consideration and have been considerably used to put forward the message intended by the seller to the probable buyers. Some of these themes include love and romance, relationships, and beauty or overall physical appearance. The purpose of these themes is to pinpoint and draw in an audience, one that is interested in the...
3 Pages(750 words)Essay

Advertisement

...Minjea Park Robert Williams English 124 13 April One for him!! One for her!! The way to be! In a recent Calvin Klein advertisement there are various themes which have been put into consideration and have been considerably used to put forward the message intended by the seller to the probable buyers. Some of these themes include love and romance, relationships, and beauty or overall physical appearance. The purpose of these themes is to pinpoint and draw in an audience; one that is interested in the thing being advertised. One look at the advertisement reveals many of the purposes for which it was created. The product advertised is a fragrance which is meant to be...
4 Pages(1000 words)Essay

An advertisement of children

...Prof’s Semiotic Analysis of “Lego Friends” Advertisement: giving children what they want It has been a universal truth in advertising for many years that it is essential to understand one’s client base. An advertisement is unlikely to be able to change its consumer in any real way, rather, it has to understand what it is the consumer wants, wants to be, or wants to get, and then tell them that the product being sold is a method to those ends. Beer commercials, for instance, do not tell consumers they want beer; they instead understand that consumers want camaraderie, and sell beer as a way for them to access that camaraderie most easily. The same can be said for...
4 Pages(1000 words)Essay

ADVERTISEMENT

.... The clever messages being used in the advertisement also create humor with the consumer. It is usually those that are concerned with health and well-being for themselves and their families that will be buying hand sanitizer products. By using cartoon characters that are fearful of the power of Purell, it also creates psychological connections with those who value family and children so that they are reminded of how Purell, over competing products, can bring enhanced value to their lives. Because the advertisement was in Good Housekeeping, a very family-oriented magazine publication, Purell is making effective use of what is known as psychographic targeting that is aligned with the...
2 Pages(500 words)Essay

Advertisement

...Essay 20th April Advertisement to promote the movie ‘The Da Vinci Indeed the concept of using art to capture interest and inspire intrigue in consumers is one which has been used in modern day society for quite a while. Art inspires minds and connects individuals to an alternate reality where beauty and perfection collide (Leonardo and Della 26). It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business advertisement tactic. It is hence no surprise that some advertisements have...
2 Pages(500 words)Essay

Advertisement

...Advertisement Some people say that they are not influenced by advertising, while the truth is that everyone is influenced. Advertising is everywhere from billboards to newspapers where the overwhelming presence of advertising is hardly ignorable, and whether you want it or not, it subconsciously influences your decisions. To begin with, many say they are not influenced by advertisement and they believe so because the advertisement does not influence them immediately. However, people are indirectly influenced by advertising; thus, their decisions on which products and services to buy seem to them as completely free of any...
1 Pages(250 words)Essay

The Impact of Advertisement on Children

...The Impact of Advertisement on Children Kholod Almansoori 200800273 ENGL 203/110 Mark Crane Term Paper From the moment we wake up in the morning we watch advertisement. It is everywhere: on the radio, in the Internet, on the TV, in transport, and even on the box of your favorite cereals. When creating advertisement marketing specialists did not take children into account until early 1980-s when they discovered that the youngest members of the families are huge target auditory. Many children have their own pocket many, and many influence their parents in products` choice (Lusted 5). Due to wide access of children to media, infants today have to consume large amount of information from different sources. It was calculated that 94... % of...
5 Pages(1250 words)Research Paper

Advertisement

...September 24, Advertisement Introduction Advertising promotes the demand for the promoted products. The paper focuses onthe implemented advertisement pattern. The discussion delves on the chosen pattern’s important phases. The client-based advertising pattern greatly contributes to the increase in the demand for the advertised products. Advertisement Pattern The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Children and Advertisement for FREE!

Contact Us