Cultural Economy of the Media - Essay Example

Download file to see previous pages This study stresses that since advertisements and consumer culture is an ongoing system, customers must be constantly motivated to buy and spend more money on products. It follows then that new strategies must be used to hook these buyers by replacing old goods with new ones and also being constantly in touch with current trends in terms of goods and services. The need for new inventions has pushed the advertisement market into new heights whereby the targeted customers are confused. This means that the targeted clients are more likely to look for new adverts just like looking for new products. Indeed, overcoming ideas to circulation of capital has led to the rise of commodity culture based on a high turnover of signfieds and signifiers.As the research highlights that hidden beneath the innovations that create new images and colourful presentations are less than normal and discontinuous stories which define the society. The excitement found in this adverts are packed through technological fantasy to suit different segments if client base. Recognisable and traditional representations in seasoned advertisements are usually anchored on a combination of new ideologies as well as enduring ideologies. This then brings about the sense of contoured cultural meaning which integrates different meanings to bring about relativity and conventionalism.  It is not surprising that businesses usually exploit dominant ideologies at the expense of the important elements of promotion which are expected to be dominant in adverts. (Caraher, Landon an ...Download file to see next pagesRead More