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Children’s advertisers do certainly shape children’s understanding of the world, but not outright, and not all at once, rather, they analyze what it is the children already like, and then reinforce that through their marketing. The “Lego Friends” advertisement being studied in this essay is a perfect example of this. “Lego Friends” is a new type of Lego targeted towards girls, that, unlike original Lego, is not modular – you cannot build things not intended by the designers. It is more like Barbie than like Lego, in this way. This advertisement shows an incredibly well developed appreciation of the desire of young girls to relate to older girls, and to develop into fully grown women, through implied narrative, and the characters being sold.
As mentioned previously, marketers have long found it necessary to attempt to understand their audience before making an advertisement. According to Eric Schlosser, marketers targeting children have to go to perhaps even more extraordinary lengths to “learn about their tastes” (Schlosser 225). Marketers “not only conduct surveys of children in shopping malls, they also organize focus groups for kids as young as two or three … they advertise children’s artwork, hire children to run focus groups … host slumber parties” and engage in a whole range of other activities to understand exactly what children want. And this advertisement demonstrates this fully.
appeal to children. It opens with two girls making a heart symbol together with their hands. This immediately launches into an implied narrative of togetherness that children find appealing – the “best friend forever” narrative. This simple motion indicates to the children that they will be together forever.
More than this best friends forever narrative, there is a more complex narrative underlying it. There is a subtle age difference constructed between the two girls – the left
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Name Instructor’s Name Course Date Observation Essay The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below). Source: Best Ads, 2012 This advertisement is to be analyzed in greater detail through addressing the following issues: (1) the argument; (2) the target audience; (3) employment of rhetorical principles; and (4) extent of conformity to advertisement theories.
Quality products to those the company serves do not only entail the sole product, which is beer, but incorporates in it all the services the company owes to its clients and its environs. Given the rise in concern for the environment, it is essential that policies be adopted to ensure an environmentally friendly process in the product manufacture.
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
However, men do not care much what diet is appropriate for their health. This Bulletin is specifically aimed at men to increase on the sale of vegetable and fruits as well as increase the sale of the Bulletins. Men like things that
The author of this essay aims to outline the manipulative effect of the advertising on the children. Children can be very easily manipulated with the help of advertising messages as they accept them as truthful. Many advertisements are made in such way that they influence children greatly, and can affect their mental and physical health.
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
Annually, children are exposed to over 40000 television commercials with ads reaching these children through new technologies and even in schools through corporate-sponsored materials (Dittmann, 2004). In some cases,
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