Effects of Cigarette Advertisement on Sale Revenue in Organizations - Research Proposal Example

The paper "Effects of Cigarette Advertisement on Sale Revenue in Organizations" is a worthy example of a research proposal on business. Cigarette smoking has several negative effects on society. According to Haufstein & Groneberg (1), tobacco smoking was a major cause of secularization of society. This resulted in other irresponsible behaviors especially among the young people in society. Moreover, smoke from a cigarette is a major environmental pollutant that causes serious illnesses among adults and children in the world (World Health Organization 2).

This makes the advertisement of tobacco products to be a controversial issue in various societies of the world. Consumer groups and trade unions have been undertaking public educations and campaigns against cigarette smoking on the bases that it results to increased social, economic, environmental, and health problems (Eade & Williams, 7). Chacha (1) indicates that increase in tobacco products advertisements leads to increased smoking resulting in increased employment opportunities, income levels, and foreign exchange to the Kenyan economy.

This reveals that cigarette advertisement might have some significance to the Kenyan economy. However, cigarette advertisement could result in difficulties in the implementation and enforcement of tobacco control strategies (Bump at al. 5). This makes the issue of cigarette advertisement to be a controversial issue that requires research to confirm whether its negative impacts outweigh the positive impacts.  Statement of the problem B.A.T has been forced to reduce its advertisement in Kenya.

This was mainly after the banning of the use of billboards to advertise cigarettes. The problem identified in this paper is the negative effects in the sales of organizations like B.A.T because of reduction in advertisements. This problem is what would be explored throughout the research that is proposed by this paper. Research questions What is the effect of reduction in advertisements by B.A.T on consumers’ decisions to buy cigarettes? What are the other means that can be adapted to complement advertisements in promoting sales?

These two questions would be investigated by the proposed research. According to Blessing and Chakrabarti (138), research questions are mainly for determining the research focus of the study. The research questions identified for the research would play this role very effectively. Moreover, they identify how the ban on cigarette advertisements have affected sales revenue on organizations B.A.T and strategies that could be adapted to mitigate this effect. Significance of the study According to Oriare, Okello-Orlale, and Ugangu (8), media in Kenya has been trying to undertake reforms that are approximate to the aggregated expectation of the Kenyan people.

This research would identify the expectations of Kenyans concerning the issue of cigarette advertisement. As a result, the study would enable this media to make the right decision about whether to shun from advertising cigarettes or to improve the cigarette advertisement undertaken on the media. It would advise on the appropriate measures to take in relation to revenue generated from cigarettes sales. Moreover, it would assist cigarette manufacturers in adapting other means of promoting their sales to complement advertisements.

Limitations of the study This study would be undertaken using secondary data. This is because the collection of primary data would be more time consuming than the use of secondary data. According to Bajpai (127), the use of secondary data denies the researcher the ability to control the quality and selection of data used in the research. The limitation of this study is that it might be difficult to access all the required data necessary for answering the identified research questions. This might cause us to obtain some results that might be unreliable in drawing necessary conclusions.

However, the research would be a basis for further research thus the results obtained would be satisfactory. Scope of the study A study undertaken in this research paper would use data collected from B.A.T, medical institutions, media, and other advertising agencies. This data would comprise the opinions of medical professions, opinions of media experts, and opinions of other advertising experts. Moreover, it would include revenue generated by B.A.T the advertising agents as well as the number of cigarette advertisements.

This would be collected from the period of the past year to ensure only the most recent data would be used for the research.