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the clothes by those who purchase them first hand and by those who are poor and obtain these clothes after they have been used and disposed away by the first hand users (Rivoli 227). The chapter states that blue colored jeans, sports clothes such as college sports shirts and branded clothes are highly valued by both the first hand and second hand users.
Chapter 15 focuses on Mitumba which is a term used to refer to bundles of clothes that are donated and disposed away by developed nations in developing nations (Rivoli 239). The practice of Mitumba is banned in African regions and at the same time almost 29 other regions have banned the import of used clothes. The chapter states that the practice of United States of disposing their clothes in African regions has created a lot of problems for the citizens of these regions.
Chapter 13 of the book was most interesting because I was quite troubled with the fact that homeless people in United States are increasing day by day. It was interesting to know that the homeless people can access good used clothes that may not be needed by their original owners. The act of disposing used clothes is actually quite helpful in serving the needs of the
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From this follows an extensive discussion and exploration of Nike’s approach to the use of advertising, the messages and methods Nike has used in its marketing campaigns, and the way in which Nike’s marketing has attempted to convey an almost ‘spiritual’ message.
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