Impressive Advertisement of the Childhood - Essay Example

The picture is very dynamic, bright, and contrastive. Although this video attracts viewers’ attention even in abstracto, there are also many connotations.

All children believe in Santa Clause and love the magic of Christmas. So Coca-Cola used it and built the association array, something like 'Santa Claus drinks Coca Cola and Christmas is not full without Coca Cola'. At least I understood it in this way and asked to buy me a Cola. In this commercial one may also find the image of happy families, celebrating the holiday and enjoying positive emotions. Children like and need such things and these pictures capture children's attention. Also, the authors used the holiday song with very sticking to the memory tune.

Eric Schlosser in his essay Kid Kustomers noticed “The growth in children’s advertising has been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases (...)”. This pattern works in the case of Christmas advertisement by Coca-Cola. When I found the clip on YouTube I saw comments like “I don't feel Christmas until I see and hear that advert” (user pwnsauce8) or “I love coca-cola adverts at Christmas I always drink coke on Christmas day” (user Ste O'C).

Also, I remember the commercial of 7-UP with Orlando Jones. He plays with a small dog and accidentally he hits the pet with the can of 7-UP. I was not cruel to animals, I liked dogs and liked to play with them. I imagined that the dog is kidding and pretending dead so it seemed very funny. This clip did not make me want 7-UP but it made me want a puppy. I asked my parents to buy me a dog every time I saw this video.

Now I can say these clips contain no information about goods, their features, or price. There are only emotions and associative arrays in these videos. So the ideal audience of these advertisements has to be emotional and have no logical and critical thinking. Like kids. These drinks are not for children as they contain a lot of harmful for child's body substances. However, videos like these make children want these goods. And I think it is not right.