Advertisement- Louis Vuitton - Essay Example

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Advertising has become an integral part of the modern face of the business.It is considered almost impossible to promote a service or product without this aspect.Advertising points out the differences among products and convinces customers about their need …
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Advertisement- Louis Vuitton
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Download file to see previous pages The need for that commodity might not even exist but the advertisements have the power to make products seem very important and thus influence the consumers to purchase it. Nowadays, advertising accumulates a great portion of the expenses of any company since expensive and extensive campaigns are carried out. Alongside the benefits of advertising, it has taken a different toll and has started causing a negative impact on the lifestyle of individuals. Advertising has created the want for attention among individuals and has promoted materialism to a great extent. 2. Impacts of Advertising Advertising has integrated deeply in the business field and no company feels positively about its survival without it. Advertising has become a major source of revenue for companies as they have transformed their products into nothing less than sacred possessions and status symbols. A Louis Vuitton advertisement has been chosen to analyze the current trends of advertising in the modern world; the advertisement displays an attractive girl who poses a Louis Vuitton bag on a sports model, shiny, purple car. 2.1 Attention Seeking Attitude The first impression perceived by the viewer would be that the beholder of the bag will look very stylish and the bag will win them attention from others. The consumer might not have the necessary resources to purchase the purse but will make it his/her aim to acquire it. Consumers feel that they can get the attention of their peers if they possess such products. Rather than seeking attention on the basis of their personality and good deeds, consumers start focusing on the advertised accessories to attain a prominent position in the society. Such advertisements make people conscious about their attire, accessories, shoes etc and might make them spend more than their resources. Spending beyond one’s pocket makes an individual get into different kinds of debts. In other words, advertisements are promoting the idea of not being true to one’s own existence since these objects might not even suit the individual’s character and personality but the perception has successfully been created that the attainment of such branded accessories will make them noticeable and attractive for their peers and the opposite gender. The want for seeking attention from others even makes some consumers prefer the purchase of commodities over their basic needs like rent, utility bills, education funds etc. Rosenberg discussed the experiences of a shopaholic, who admitted that acquiring things became a way for her to feel equivalent with her social circle. The subject had witnessed a limited supply of resources in her childhood because of which she always felt inferior to her friends and found herself in a constant struggle to appear equal to them. This childhood struggle has left her with the want for possessions to prove her equivalent status to the people in her life. Rosenberg stated that “Buying things--the right things--later became a way for her to attain a sense of parity” (1). 2.2 Materialism It would not be wrong to term the current times as the technological era. The progression in the media field is also due to technology. Both, media and technology, have played a prominent role in the gradual shift in the styles of living and spending. Both of these mediums bombard the viewer with advertisements throughout the day. The constant viewership of advertisements (like the chosen one) creates a false perception of a happy and good quality life. The chosen advertisement shows a brand new sports model car in the background; a viewer with an old and used car will start fantasizing about the attainment of ...Download file to see next pagesRead More
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