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Obviously most people fall for what is physically appealing and finding a commodity in the market that can stand out from the rest would make it sell more (Peter, Higgins and Richmond, 2013). This, therefore, means that there is some influence that packaging has on the consumer. This paper seeks to analyze and determine some of the influences that product packaging has on consumer behavior and how it will affect their choice in purchasing.
With the growing rate of counterfeit products, consumers have realized that packaging of a product can give a clue whether the item is original and genuine. Most keen consumers take quite a considerable amount of time analyzing the product’s packaging in order to find elements such as government verification of quality, genuine manufacturer’s logo or stamp and many others just to be sure that the product is not a low quality duplicate of the original. Packaging, therefore, is a point of verification that consumers use. Those products having the rightful labeling will sell more (Lamb, Hair and McDaniel, 2012).
Consequently, the appeal that the product gives will influence an individual into buying it. People prefer goods that stand out and owing to factors such as prestige and social identification; consumers are more likely to buy goods that are conspicuous and catchy. Young men, for example, are more likely to buy items that are well packaged such that when they walk with them everyone notices. This has also been found in women owing to the strong love for beauty. Consumers may be easily lured into buying items they did not plan for simply because they are attractive from outside.
The realization that attractive and luring packaging influences customers into buying has had huge impact in packaging-oriented profession. A lot of market research has been now conducted to determine what packages the potential customers are more likely to be attracted to and why. Companies are
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According to psychology, perception is defined as our ability to make some kind of response or action, when we are exposed to external stimuli. In a day life, we are exposed to thousands of stimuli; we ignore many and respond to certain. This kind of human behavior, that is accepting or perceiving positively one signal while rejecting the others, is influenced by different environmental stimulus like the extent of exposure.
This brand has improved over the years to become one of the best coffees. Nescafe word is a combination of nestle and cafe in Portuguese which means coffee. Its brand color is red which serves to show the drink’s energy. The brand name is a stimulus in itself because consumers in the U.
Marketing activities include the development of a product, finding out what sort of customers might buy the product, what packaging should be used, what price should be charged and the appropriate place to sell it. Marketing usually means going out and finding what consumer requirements through market research are because if the consumer is not satisfied, products will not be sold and the business will be unlikely to make any profits.
The life cycle of the product development of the Sony spherical speaker went through the following phases.
A new product development process starts with the search for ideas. Many of the best ideas come with asking the customer what they need. Being the primary users of the product, often they are aware of the product characteristics with respect to the consumption perspective.
Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.This is all the art of selling and it comes under the heading of marketing.
This paper seeks to discuss some of the measures that can be taken into consideration when designing and producing product packages for a new product to be sold in the United States. In this particular case, the product and package will be produced in a small town in China and then shipped and sold in the United States.
Nonetheless, packaging and package mockups are regulated by concerned authorities to ensure that quality and safe products are supplied to consumers. For instance, in France, the European Union (EU) is mandated with regulating packaging and labeling of products within the
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