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Marketing Proposal & Advertisement - Assignment Example

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Summary
It has come to our understanding form the baseline survey we conducted that, most children in a place called Emali suffer malnutrition and lack basic needs. The area experiences drought for more than five years. We need to come up with an event to mobilize and accumulate funds…
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Marketing Proposal & Advertisement
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Marketing Proposal & Advertisement

Download file to see previous pages... It is my proposal that we hold a marathon event for all type of people. However, we will have to collaborate with the wildlife agency to allow us to use the Park. Other global companies and organizations such as Coca-Cola, W.K.K.F, Pepsi and Safaricom are willing to help in saving the situation support the event. Using the National Park will be helpful because people will have fun and at the same time help us to assist the communities have water for irrigation. There being no food available in the area is a motivation that the water will boost irrigation and food security in the locality will improve.
The target audience for the marathon event is athletes, people interested to spend their weekend in a Wildlife Park, rich people interested to lose weight by exercising, our sponsors both local and international, and all the well-wishers willing to make a difference in the society. Obviously, there are those people who are passionate to promote charity work. Secondly, there are those people who love spending their weekends in a place far away from homes and prefer attending events. Thirdly, considering that there will be rewards for the top five people to finish the race, there will be people who will be willing to exercise their talents in the events and maybe emerge the winners. Fourth, there are those people are passionate about charity work and they will find an opportunity to participate and have fun too. Nevertheless, there will be people who will be influenced by their friends and colleagues to attend the event. Putting all these people interested in the event, the event will provide satisfaction to all the people in attendance.
The Fundraising event has several benefits to the people in attendance and more profit to the communities living in the locality. The people in attendance will enjoy in the event, execise their bodies and enhance their health, fulfill their desires of spending their weekend in a park and finally feel ...Download file to see next pagesRead More
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